PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR 20/20

JULY 6, 2020

HubSpot Marketing Software : At a high level, you can use Marketing Hub to host and optimize traffic to your website, nurture your contacts through tailored web and email content channels, and manage personalized relationships at scale using segmentation and automation tools.

Training 72

Training How To Course Software 72

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.

Content Marketing 60

Content Marketing Study Marketing B2B 60

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads.

Video 95

Video How To Education YouTube 95

Critical Mention

DECEMBER 3, 2019

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

JANUARY 30, 2019

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. SCHEDULE A DEMO. It can also provide a sense of immediacy during an ongoing media event. You can also reach her on LinkedIn.

Skype 72

Skype Interviews Facebook How To 72

Contently - Strategy

APRIL 20, 2023

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization.

Analytics 78

Analytics Content Marketing SEO Data 78

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. Learning how to write press releases can help you reach and appeal to your target audience. Only 20% of people will read the rest of your content, though.

Writing 82

Writing How To Media Guidelines 82

Cision

APRIL 25, 2015

Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people downloaded the podcast? Measure your results.

Film 120

Film Content Marketing Analytics Measurement 120

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

AUGUST 20, 2020

You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. The New Rules of Marketing & PR. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

SEPTEMBER 24, 2019

Defining and targeting your audience will ultimately help you identify how to drive brand awareness and increase audience interest. . Next, it’s best to keep new and existing customers informed with your organization’s latest updates and industry trends through email marketing. Produce Content Marketing. SCHEDULE A DEMO.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. How newsworthy is your angle, though? Find a newsworthy story angle.

Strategy 96

Strategy How To Software Media 96

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159

Critical Mention

DECEMBER 9, 2019

For more information on how to monitor real-time Online News, visit: Critical Mention Online News Tracking. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Analytics 91

Analytics Radio Sports Analysis 91

Beyond PR

SEPTEMBER 21, 2016

Will the product be available to demo at the show? Your product may be ready for launch but if a prototype or master version won’t be available for demos at the event, you might be setting prospects up for disappointment. Consumer companies, however, should think hard before unveiling a new product with nothing to sample.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. SCHEDULE A DEMO. The post 3 Benefits of Combining PR and Marketing Efforts appeared first on Critical Mention - Media Monitoring.

Marketing 68

Marketing SEO Guidelines eBook 68

Critical Mention

DECEMBER 10, 2021

The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

FEBRUARY 25, 2022

Originals have been seen across many streaming services and they’re a great example of how to reel in customers, so Peacock offering that in their own way is an excellent case in showing how to follow a successful blueprint and make it your own. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JULY 2, 2020

PR pros can share insight on their audience’s wants and needs with marketers so that marketers have a better understanding of what to include in their next blog post, eBook, etc. Improves Content Strategy. Team integration allows more ideas to flow through the content creation funnel. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Shift Communications

DECEMBER 29, 2016

When devising a content strategy for a new year, it’s important to take note of what worked, what didn’t work, and why, to plan for next year. Want to see how to do this for your blog? Here’s how. Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload.

Analytics 74

Analytics Google Data Analysis 74

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. Free trials, live demos, consultation offers, and coupons.

Comparison 87

Comparison Resources eBook Case Study 87

Critical Mention

OCTOBER 9, 2019

Once you’ve established how to best communicate with each audience, start A/B testing different writing styles, images and video content in each post. Understand How to Follow Social Media Trends. Learning how to follow trending topics is a social media must. SCHEDULE A DEMO. Priscilla Osorio.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

MARCH 16, 2020

Chef and Restaurateur Jamie Oliver captivates his followers with mouthwatering recipes and ‘How To’ videos on social media. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jamie Oliver. Oliver has 7.7 million Twitter followers.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

SEPTEMBER 13, 2019

Evergreen content – or content that is not tied to timing or a specific event – provides great value to your site because it is relevant to many all year round. Most of these will include “how-to” content, and “tips” searches. Utilize Video Marketing Strategies. Video marketing is a must!

Marketing 92

Marketing SEO Radio Video 92

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Click here to request a demo or to discuss your monitoring needs. Are you finding it challenging to stay on top of the latest industry news or your media mentions? We can help!

Fashion 85

Fashion Sports Technology Apparel 85

Critical Mention

OCTOBER 27, 2018

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? SCHEDULE A DEMO. Sam: Quality over quantity.

Interviews 79

Interviews Media Content Marketing Facebook 79

Critical Mention

JULY 20, 2018

So, we’re diving into copywriting mistakes that could potentially hurt your PR campaigns and providing some tips on how to avoid them. Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right.

Writing 63

Writing Content Marketing Tools Customer Service 63

Critical Mention

JUNE 24, 2018

Along these lines, below we have some pointers to on how to fight this troubling trend. How can you truly trust a source when big-name new sources have gotten stories so wrong? SCHEDULE A DEMO. We agree wholeheartedly! Check your facts. Currently, people seem to deeply distrust the press, including PR pros.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

MAY 10, 2019

With the rise of AI in marketing in recent years, data-driven decision making has become an integral part of marketing’s fabric. Organizations now have access to endless analytics that helps determine how successful campaigns were and how to refine their strategies going forward. SCHEDULE A DEMO.

Marketing 75

Marketing eBook Case Study Measurement 75

PR 20/20

OCTOBER 11, 2018

Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. Phrasee uses AI to write better marketing language than humans. Personalization.

Tools 71

Tools Marketing Enterprise Software 71