Flack's Revenge

AUGUST 1, 2018

Content curation had been championed as a way to up the pace of content marketing by riding OPC (other people’s content), and to boost thought leadership, by commenting on others’ thoughts when you didn’t have an original idea. It’s not that I’m out of touch. These are different times.

Content Marketing 149

Content Marketing Privacy Government Web 149

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership.

SEO 119

SEO Automotive YouTube Video 119

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Get your copy of The New Rules of Marketing and PR. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

NOVEMBER 23, 2022

From a content perspective – video is king! It can be used to convey brand messages, promote a new product or service, share thought leadership from a key spokesperson – the possibilities are endless. It’s a creative and engaging way to interact with your target audience.

Video 62

Video Corporate Marketing B2B 62

Solo PR Pro

NOVEMBER 17, 2015

And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets.

Creativity 40

Creativity Public Affairs Policies Survey 40

Sword and the Script

AUGUST 26, 2014

Generally, an entire marketing organization is focused on that one event. Executive leadership expects an announcement to be made. ——————————————————— Related content: 6 Creative PR Ideas for Blended Media.

Trade Shows 119

Trade Shows Conference Pitching Meeting 119

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 79

B2B Media eBook Interviews 79

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. The Old “New Media” and Marketing Tools with Novel Twists [UML]. 2) Is your brand investing in the right content? and Lord & Taylor were sanctioned in 2016 for social media campaigns that didn’t meet disclosure requirements.”.

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. So, how, exactly, can top marketers pull that off? 1) CMO job responsibilities and leadership attributes. Marketing without Authority is Marketing without Accountability.

Leadership 62

Leadership Study Analytics Survey 62

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can analyse the market, identify opportunities and develop a strategy that will help you reach your objectives.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

AUGUST 25, 2020

That’s what military leadership is – action in the absence of orders. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. Start by suggesting the idea in your team meetings or mention it in your check-ins with your boss. It was a good decision for that moment.

Marketing 87

Marketing Guidelines Social Media Conference 87

Sword and the Script

DECEMBER 30, 2017

This post provides metrics to track, but better yet presents them in a framework you can adapt to meet the needs of your organization. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. 3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Content marketing is similar.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? Smaller newsrooms are covering a far wider reach of topics. Do you care about influencers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Communications Conversations

SEPTEMBER 15, 2020

But the best part: Anna’s one of the absolute loveliest people you’ll ever meet. Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense). So, in many ways, those of us who any sort of content marketing should be thanking Kristina for paving the way!

Agency 78

Agency Trends Social Media Local 78

Cision

JUNE 1, 2016

Try to learn the surprising things and the difficult things that you may have no clue about as the leadership group. I know sometimes it is unavoidable, but I really appreciate it when someone says “I need to warn you that I currently have a client in crisis so I may have to excuse myself from this meeting briefly to handle it.”

Public Affairs 120

Public Affairs Community Strategy Energy 120

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

OCTOBER 21, 2015

This post was the result of a meeting I had with one of our data scientists where he demonstrated the network effect of our PR content when we made a conscious effort to connect new content to other pieces of earned or owned media. Because let’s face it, everyone loves a delicious and nutritious dose of knowledge.

Storytelling 40

Storytelling Data Analytics Engineering 40

Communications Conversations

JANUARY 13, 2017

And, she’s done nothing but confirm that initial suspicion since that first meeting (even if I can’t remember it!). She’s an active networker (I saw her once at a local coffee shop meeting with a mentor she arranged all on her own). Let’s meet Laura! That’s what PR people need from PRSA.

Insurance 60

Insurance Insurance Social Media Corporate 60

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social?

B2B 82

B2B Social Media Company Marketing 82

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

APRIL 25, 2017

PR pros, content marketers and community managers should spend the bulk of their time networking and attending sessions. This is because while customers and prospects will peruse the exhibit floor and the booth, reporters and influencers are giving sessions, conducting meetings or generally out networking. Talk to Us!

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

B2C 52

B2C Case Study B2B Content Marketing 52

Sword and the Script

OCTOBER 29, 2016

With this simple framework, marketing organizations can avoid the analysis paralysis that plagues meetings and both build buyer personas and map content to each of those stages. Marketing is partly a process of analysis continuous improvement. Don’t miss these awesome posts: B2B Customers Want Thought Leadership.

B2B 60

B2B Marketing Analysis Content Marketing 60

Communications Conversations

AUGUST 31, 2018

And, more to the point, I’ve been MEETING with more of these people. Others I’m meeting for the very first time. I’d also call or meet sources – trying to find stories. You have the luxury of being more creative because you have more time. P.S. why are there so many meetings.

Media 112

Media Journalism Report Video 112

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Co-Founder of Status Creative, a leader in social media engagement. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 7, 2016

Corporate marketing types shouldn’t take the latter statistics too hard. This is because every few years’ big business push marketing assets down to divisions. Then following a leadership shake-up, the new CMO realizes that diversified investment is getting very little penetration and moves to consolidate marketing assets once again.

Survey 60

Survey Marketing B2B Infographics 60

The Hoffman Agency

DECEMBER 7, 2017

media landscape, leadership skills etc. Leveraging the company’s culture of knowledge sharing, I hosted a casual presentation, “East Meets West: PR Scene in China and Hong Kong,” covering some of the common practices and tips for doing PR in these markets.

Pitching 28

Pitching Analysis Local Case Study 28

Sword and the Script

FEBRUARY 25, 2017

Her story links to an online statement and infographic by the talent agency The Creative Group which conducted the survey: “Companies increasingly see the business value of good design and content marketing, and seek people with expertise in these areas. When it comes to content marketing, employees are the key to scale.

Marketing 71

Marketing Employee Survey Social Media 71

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman. 32: Rachael Wolensky of ALM.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169

Beyond PR

MAY 3, 2016

When it comes to content marketing, you not only need to produce graphics and video that fuel your content engine, you’re also tasked with creating promotional images that drive traffic from multichannel distribution efforts to the content being promoted. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40