Cision

SEPTEMBER 20, 2017

PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content. A great example of short-form content is this Instagram post by The Guardian, U.S.

Social Media 226

Social Media Media Journalism Study 226

Sword and the Script

NOVEMBER 8, 2016

Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.

Strategy 117

Strategy Crisis Marketing B2B 117

MaccaPR

JUNE 21, 2017

Man Repeller, a comedic sartorial website aimed at style-oriented millennials, offers articles that range from fashion ( “My Never-Ending Quest for the Perfect Boiler Suit” ) and pop-culture commentary ( “Has Beyoncé Already Given Birth?” ) to career advice and ‘how-to’ guides ( “How to Stay Friends With Your Friends Who Have Kids” ).

Video 54

Video Brand Branding Fashion 54

Sword and the Script

DECEMBER 30, 2017

3) Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]. Everyone is doing “more content” when what might actually make the budget go further is a little planning, creativity and even daring to be different. 4) Context in Marketing Campaigns, Mediums and Measurements [UML]. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Prohibition

JULY 5, 2017

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative.

Video 48

Video Creativity Viral Fashion 48

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Sometimes, a narrative can effectively be told from beginning to end in a linear fashion.

Blogging 60

Blogging Enterprise System Media 60

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Creative thinker and problem solver.

Agency 54

Agency Creativity Hotels Social Media 54

Shift Communications

MARCH 28, 2018

Creative Consultant, NATIONAL. cta] The post Nostalgia Marketing appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. And as with all trends, everything old tends to be new again sooner or later, so it only stands to reason that now is the time for 90s nostalgia to have its moment.

Marketing 68

Marketing Sports Blogging Writing 68

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. It is also useful to monitor the competition and conduct market research to identify new opportunities.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

MAY 23, 2017

Repurpose Does Not Mean Regurgitate in Content Marketing. PR pros can then examine the coverage – by applying old fashion PR reverse engineering – to understand the story angle and themes and take note of the bylines. 4) Content ideation and generation. Predictions, PR and Pressing Questions on SEO [UML].

SEO 65

SEO Tools Engineering Web 65

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. The retail industry could soon be fully automated with all of the searching, purchasing, deals and delivery conducted by AI-programmed personal assistants. We are seeing this process already with the app, Finery.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Because things move so quickly, monthly newsletters seem to have gone out of fashion. They’re usually aimed at me: someone working in the digital and creative industries. I’d even started a running blog to practice.

Digg 104

Digg SEO System Reddit 104

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Some might call me old-fashioned when it comes to media relations.

Blogging 40

Blogging Strategy How To Writing 40

Cision

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. I want to advocate for paid social and specifically as part of a media relations program.

B2B 78

B2B Facebook Advertising Advertising 78

Prohibition

AUGUST 23, 2023

As influencers also have the reach to engage with niche audiences relevant to your online retail business, influencer marketing allows you to target specific demographics and interests. Benefits of Using Influencer Marketing for Online Retail Influencer marketing offers a multitude of benefits for online retailers.

Retail 62

Retail Marketing Advertising Advertising 62

Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. And each time, I came away more prepared and excited for the next piece of content. Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable.

Survey 91

Survey How To Reddit Pitching 91

PRSay

APRIL 19, 2016

Linked tactics represent the destruction of silos within marketing communications, and the synergy that results when those silos are gone is what helps boost results. Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

Karen Freberg

OCTOBER 10, 2020

We create content for ourselves for our own personal brand to get opportunities. We have to be an event planner, crisis manager, content creator, strategist, creative director, influencer marketing specialist, writer, babysitter (well, not really – only for clients who need to be watched which happened in this show!),

Social Media 114

Social Media Media Fashion Agency 114

Critical Mention

OCTOBER 24, 2019

Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Prohibition

MAY 8, 2018

For example, if your client is a fashion brand – it would be beneficial to post a reactive comment on the Golden Globes or London Fashion Week, rather than a topic that has no correlation with the fashion industry. However, when joining online conversations, always ensure that the topic is relevant to the brand and its values.

Social Media 54

Social Media Media Fashion Instagram 54

Beyond PR

MARCH 15, 2016

In addition to being Marvel’s astonishing Wasp, Janet was a gifted fashion designer who created her own and other heroes’ costumes. And don’t focus solely on form; function is equally – if not more — important. Find your brand’s Janet van Dyne.

Marketing 40

Marketing Storytelling Fashion Technology 40

Beyond PR

JUNE 2, 2017

What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Implement viral marketing tactics. How did Movoto do it? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Prohibition

MAY 8, 2018

For example, if your client is a fashion brand – it would be beneficial to post a reactive comment on the Golden Globes or London Fashion Week, rather than a topic that has no correlation with the fashion industry. However, when joining online conversations, always ensure that the topic is relevant to the brand and its values.

Social Media 48

Social Media Media Fashion Instagram 48

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work.

How To 48

How To Agency Writing Interviews 48

The Hoffman Agency

DECEMBER 7, 2017

In particular, I was intrigued by the China team’s creative cartoon infographics that tell interesting B2B tech stories. Coincidentally, about two weeks after my presentation, Jason Cao, our general manager of Hoffman China visited the U.S. Moreover, I found the strong business momentum of the China team motivating.

Pitching 28

Pitching Analysis Local Case Study 28

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman. 32: Rachael Wolensky of ALM.

Social Media 91

Social Media Marketing Media Creativity 91

Contently - Strategy

MAY 20, 2019

There is a way out of the empathy trap without abandoning content marketing entirely. Some marketers have an empathy problem. Companies build dedicated audiences by trying to relate to their unique circumstances and creating useful content.

Marketing 99

Marketing Guidelines Video Brand 99

Sword and the Script

AUGUST 2, 2016

I think most of the discussion on content marketing comes down to a couple things. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60