PR in High Definition

DECEMBER 13, 2017

This app adds fashion purchases to an online ‘wardrobe’ and organises them by colour, style and designer. Soon, marketers will have to design their campaigns around algorithms as well as humans. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s Bob Geller | Fusion PR.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Implement viral marketing tactics. ” – Henry Ford.

How To 198

How To Real Estate Web Case Study 198

Critical Mention

OCTOBER 24, 2019

Our take on PR Couture: While PR Couture’s content is mostly tailored for fashion and lifestyle communication pros, we encourage all to take a look at their blog. Our Top Picks: Stay informed with the latest ways to improve your brand’s presence through creative tactics: Disruptive Tactics To Spur Creativity.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I Implement viral marketing tactics. How did Movoto do it? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JANUARY 19, 2015

Today, PR people are expected to know B2B content marketing strategies, SEO, social media campaigns along with traditional media pitching, press release and speech writing, require PR newbies to come prepared from Day One to significantly and professionally contribute to strategic PR work. Talk with employees.

How To 48

How To Agency Writing Interviews 48

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. . – Deni Kasrel | The Communications Strategist. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

Contently - Strategy

MAY 20, 2019

There is a way out of the empathy trap without abandoning content marketing entirely. Some marketers have an empathy problem. Companies build dedicated audiences by trying to relate to their unique circumstances and creating useful content. The company is not trying to take a stand on every possible social issue.

Marketing 111

Marketing Guidelines Video Brand 111

Sword and the Script

AUGUST 2, 2016

I think most of the discussion on content marketing comes down to a couple things. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60