Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Remote PR Jobs

DECEMBER 12, 2022

Knowing your audience allows your PR team to tailor campaigns, content, and brand voice to best fit their needs and interests. Every brand needs to keep their target audience in the forefront of the creative vision in order to shape the best delivery of their message. Need a Remote Public Relations Professional? FIND ONE NOW.

Privacy 264

Privacy Meeting Strategy Social Media 264

5W PR

AUGUST 21, 2023

One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics. Share the inspiration and creative process behind each piece.

Industry 78

Industry How To Fashion Creativity 78

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

JANUARY 8, 2019

Here are four marketing myths that need to be debunked: Marketing Myth #1 : Content marketing is only beneficial for some businesses. Content marketing is the new buzz marketing term – and for a reason. Marketing Myth #2 : Creativity goes down the drain when working with a brand.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Cision

DECEMBER 14, 2015

Gini went through the alphabet, starting with analytics and ending with zeitgeist, defining the most important elements for your content strategy. Here are three of her top recommendations for PR pros looking to boost their content marketing results: Want to learn the 23 other key elements for content marketing success?

Strategy 120

Strategy Content Marketing Analytics Creativity 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. That frame of reference is gone, and marketing spends 50% of its time justifying what it’s trying to do, which means it’s left with 50% of its time trying to do it. Martech is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. Kevin’s background and client base is primarily in the business education space. Kevin Anselmo, Experiential Communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery.

How To 40

How To Ethics Education Creativity 40

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance. We published a new post five days a week like clockwork. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Marketing AI Conference (MAICON).

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

Solo PR Pro

DECEMBER 17, 2021

Lynn Harris Medcalf, MA, APR with her client Adrenaline was recognized by PRSA Georgia for exceptional work in the program category with a Phoenix Award for their Content Marketing entry “Believe in Banking: Supporting an Essential Sector.” Check out a brief clip on Kami's Facebook page.

Banking 96

Banking Film Transportation Financial 96

Burrelles Fresh Ideas

OCTOBER 24, 2023

Inviting user-generated content (UGC) can not only be an enormously effective way to tap into the voice of the customer, but it can also transform the customer’s voice into a potent PR tool. Guest Contributor: Katie Brenneman is a passionate writer specializing in lifestyle, mental health, education, and fitness-related content.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

SEPTEMBER 30, 2017

As any PR professional knows, how we frame the profession, affects both the talent we attract and the continuing education that’s required. Also see: Marketing Strategy: The Looming Knowledge Crisis. 3) Survey: B2B Marketing Looks to Build an Audience. The purpose is to build an audience. Give our services a try. Talk to Us !

Marketing 62

Marketing B2B Content Marketing Survey 62

Solo PR Pro

DECEMBER 22, 2020

Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. the leading global content marketing education and training organization — Content Marketing World is “the one event where you can learn from the best in the content marketing community.”

Conference 58

Conference Content Marketing Community Education 58

Cision

NOVEMBER 6, 2015

Entertainment and lifestyle still dominate, but messages and education are powerful. In more direct public education, targeted to those without affordable access to good education, the nonprofit Khan Academy has raised millions for its YouTube educational videos , which provide free instruction in math, science and technology.

Video 120

Video Trends YouTube Television 120

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110

B2B PR Sense

JANUARY 5, 2018

Content marketing. Handpicked Related Content. PR instead uses creativity and analytics to tell a story that resonates with your audience. Yet, because PR is educational, as opposed to salesy, it can build genuine relationships with clients and partners alike. Thought leadership strategy. Awards and Events.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Burrelles Fresh Ideas

JANUARY 23, 2024

These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with. Your team could provide data on this to machine learning-driven generative web design and content development platforms. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Cision

SEPTEMBER 14, 2015

At just 11 years old, Malala began writing blog posts under a pseudonym about the unjust rule of the Taliban preventing girls and women from obtaining an education. Images: A Squared Photography , Southbank Centre ( Creative Commons ). ” So what does this have to do with communicating with your target audiences?

Data 120

Data Case Study Storytelling Conference 120

The Resolution Blog

OCTOBER 4, 2019

This means it goes hand in hand with content marketing, where the goal is to pull visitors to a site through thoughtful, insightful, and educational content. Not only should we see more emphasis on measurement in the future, but we’re also likely to see even more creative ways PRs can leverage paid and editorial PR.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

AUGUST 19, 2015

For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Disclaimer: If you’re live streaming an educational session, you may not want to narrate the stream. When possible, encourage viewers to take a deeper dive into other content or to subscribe to the live stream channel or email newsletter.

Video 120

Video Education Mobile B2B 120

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Feel properly educated? On to the good stuff.

SEO 211

SEO Tools Engineering Google 211

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Higher education leaders. Chief Innovation Officers. Chief Strategy Officers. Vice Presidents. Strategists.

Conference 59

Conference Marketing Analytics Case Study 59

Communications Conversations

MARCH 2, 2015

Karen Seal , formerly the manager of health and wellness communications at General Mills is now client relationship manager-Creative Services. Kendall Bird , former online community specialist, was recently promoted to associate social media manager at Collegis Education. ” Register here: [link]. ” Register here: [link].

Financial 60

Financial Community Education Content Marketing 60

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”.

Agency 79

Agency Marketing Media SEO 79

wiredPRworks

JULY 31, 2017

Beginning with a 3D Marketing Map, the two-day 3D digital marketing classes glide into a Social Media Marketing Deep Dive with stops at the top sites on the Internet before sending everyone off with a strategic marketing plan they can implement right away. About Barbara Rozgonyi and CoryWest Media.

B2C 40

B2C B2B Strategy Marketing 40

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148