Remove Content Marketing Remove Creativity Remove Document Remove International
article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail. The Check, Please!

article thumbnail

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization.

How To 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137
article thumbnail

DIY or Pro Video: Which One is Best for Your Brand?

Polaris

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. However, length can vary depending on the creative concept.

Video 100
article thumbnail

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102
article thumbnail

The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young

Sword and the Script

It’s my experience that in-house marketers and corporate communicators who manage agencies must adhere to certain rules if they want the outcomes to be successful. The best in-house marketers will then socialize those expectations with internal stakeholders to prevent any future questioning. Sadly, this approach isn’t the norm.

Agency 60
article thumbnail

6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

In my capacity as a consultant, I recall reviewing some data and recommending a narrative to a marketing team based on the findings. After a week of internal wrangling, the CMO was unhappy with the angle his team was suggesting and called me up for help. The larger problem for marketing is a lack of process.

B2B 142