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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.

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How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

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Marketing Content: A Decision Matrix for Reviews and Approvals Done

Sword and the Script

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. Reports and long-form content would never see the light of day. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. Document content types.

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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. For example, JPMorgan Chase has begun using AI to make marketing messages more potent, and according to CMO Kristin Lemkau, in one test the AI-generated ad copy beat the content written by humans.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization.

Survey 101
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10 Must-See Presentations at #CMWorld 2016

Beyond PR

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

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Top 20 Digital Tools for a Winning Nonprofit Strategy

PeakMetrics Insights

The tool also includes blog posts and articles from around the world. It will then provide content and information nonprofit agencies can use for content marketing and creation. When creating content, it’s easy to get distracted. Share documents with anyone by generating a unique URL. SE Ranking.