The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. This is a clear indication of the growth in popularity of visual content. Develop a content strategy with an editorial calendar. Create and distribute the content to reach the right audiences. Content Marketing Mastering Social Media'

Social Media 279

Social Media Strategy Pinterest Media 279

Cision

SEPTEMBER 28, 2016

The best way to organize yourself is by creating an editorial or content calendar. An editorial calendar for social media, like its name implies, is a calendar documenting the content an organization plans to share via social media. Here are a few things to keep in mind when planning your social media calendar.

Social Media 120

Social Media How To Media Media Training 120

PR 20/20

JANUARY 17, 2023

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Marketers get the importance of offering the right content at the right time. Is your content strategy moving in this direction? Most downloaded content pieces.

Strategy 52

Strategy How To Technology B2B 52

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. Welcome to the content calendar. If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone.

How To 75

How To Content Marketing Conference Analytics 75

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. This is a clear indication of the growth in popularity of visual content. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

Social Media 140

Social Media Strategy Pinterest Media 140

Stephen Waddington

JANUARY 20, 2019

Lessons from rugby, planning a backlash, paid media as part of a PESO campaign, Twitter analytics, a content calendar for 2019, and branded Alexa briefings. Download: content calendar for 2019 Twitter has published a really useful planning document. I help out with Alnwick RFC under 13s rugby team at weekends.

Twitter 61

Twitter Print Crisis Travel 61

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. So, how can you ensure you’re delivering the most compelling content possible?

B2B 61

B2B Creativity Content Marketing Measurement 61

Cision

DECEMBER 12, 2016

Make sure that social media is part of your 2017 editorial calendar, and plan ahead to ensure you’re distributing your content to the right people, on the right channels, at the right time. Download our editable content calendar now ! . Go out there and grab some budgets! Photo Credit: Pexels ) .

Social Media 120

Social Media Media Measurement Advertising 120

PR 20/20

DECEMBER 14, 2022

Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. Great, so how do I know if a post is worthy of being a content edit?”. What is a content edit? Adding new sections of content. What is the purpose of a content edit?

SEO 52

SEO Google Engineering eBook 52

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Some roles to consider on your marketing dream team : Content writer. A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

The Proactive Report

MARCH 5, 2017

Decide what content you will be creating and who you want to reach. Decide on the content. Behind the scenes” content that’s exclusive, useful tips, industry news, events, local attractions or venues to visit and interviews with expert all make compelling content. Download the Facebook Pages Manager app on your phone.

Facebook 100

Facebook Video Privacy Digital PR 100

Solo PR Pro

DECEMBER 12, 2017

Write one piece of Cornerstone Content. If potential clients only read one piece of content, what would it say? Cornerstone content is high-value content that draws people to your site and entices them to dig deeper. This content should reflect your business and be extremely well written. Update your images.

Energy 64

Energy Measurement Social Media Leadership 64

Beyond PR

FEBRUARY 13, 2017

One way to get organized is to have a social media calendar. First, What IS a Social Media Calendar? Just like you might set up a content calendar to plan out the blog content and whitepapers you’ll publish in the coming months, you can also use a calendar to organize your social media updates.

Social Media 60

Social Media How To Media Analytics 60

ImPRessions - Crenshaw Communications

APRIL 12, 2016

Before the PR team begins any outreach to press, the established company needs to align with their marketing calendar to see what news can be announced. Get a handle on content. But that doesn’t mean said companies haven’t been producing content for other reasons. What’s new?

Company 120

Company Guidelines Leadership Financial 120

Polaris

APRIL 14, 2015

There are 2 tools you should have in place if you’re serious about business blogging: buyer personas and an editorial calendar. Editorial Calendars. An editorial calendar has many benefits. A calendar also helps you meet deadlines, track ideas and easily identify blog posts you can repurpose and recycle. Buyer Personas.

Writing 100

Writing Blogging eBook Google 100

Solo PR Pro

OCTOBER 16, 2018

Also, update editorial calendars for 2019.”. Fran Stephenson of Step in Communication provides five crisis communication building blocks in this Solo PR Pro blog post , which includes a free download of her e-book, “Managing Your Next Crisis: A Step-By-Step Guide for Travel Organizations.”. “Ok, Ok, Google…Siri … Alexa…”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. Ravenous crowds want more content. Freedom is slavery. More insight.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Prohibition

MARCH 29, 2021

Although last month was the shortest in our yearly calendar – the world of social media has not fallen short! Twitter announces two huge new updates – ‘Super Follow’ and ‘Communities’ Twitter is launching a ‘Super Follow’ feature that will allows users to charge followers for exclusive additional content.

Social Media 62

Social Media Trends Media Instagram 62

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples. It also attracted the most inbound links.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Public Relations Sydney

DECEMBER 7, 2014

Try incorporating holiday themes and sayings into your content and create holiday hashtags and images that can be used on social media to highlight your business while staying relevant. Plan ahead and prepare content for social media sites over the holiday period to ensure your audience is still engaging with your business.

eBook 90

eBook Newspapers Social Media Pitching 90

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”. Timeliness.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

Beyond PR

DECEMBER 12, 2016

I Varied the Types of Content I Shared. Because you read this post , you know that constantly sharing self-promotional content on social media isn’t an effective strategy for getting your audience’s attention. If Not: Next year, create a social media calendar in advance so you can see all the updates you plan to share.

Social Media 40

Social Media Media Small Business Analytics 40

Polaris

MARCH 20, 2015

Panda, on the other hand, was “meant to stop sites with poor quality content from working their way into Google’s top search results.”). The final option was to start building high quality links by writing useful content that interested others. Content Marketing' But it had several advantages other than SEO. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). A: It’s funny; I first heard the terms inbound marketing and content marketing through this “guy in Cleveland named Joe Pulizzi ” [the founder of CMI].

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Bianchi Biz Blog

JANUARY 21, 2021

Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of industry and customer events. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. Get creative!

Automotive 70

Automotive Training Travel Meeting 70

Beyond PR

APRIL 5, 2018

Comms must be able to acquire and understand market research quickly to fuel content and campaigns that take advantage of emerging trends. Effectively tracking efforts and making the right mid-campaign adjustments to messaging and content is imperative to overall success. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

PR 20/20

FEBRUARY 29, 2016

Performance Pack Plus : You may have downloaded the Performance Pack, full of tools and templates that complement the book. We’re now offering the Performance Pack Plus, a new workbook with more exclusive downloads designed to help you better assess your business and align talent, tech and strategy to maximize performance.

Resources 40

Resources Marketing Technology Strategy 40

Shift Communications

JANUARY 26, 2015

That close relationship has many businesses wondering whether to add podcasting to their content marketing mix. We can track the number of downloads of individual episodes as well as subscribership to our shows. Mainstream media has conditioned listeners to expect content delivered on a predictable, frequent basis, as often as weekly.

Radio 60

Radio Viral Content Marketing Study 60

Beyond PR

MARCH 18, 2016

Depending on your brand’s expertise, planning content around the holidays and other seasonal events can be a great way to newsjack topics that naturally align with your vision. Keep reading to learn how they also apply to creating marketing content that’s full of #PEEPSONALITY. Every brand has an identity. Make Traditions.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Communications Conversations

JULY 20, 2017

The role of content strategist is brand new for the company, which is both challenging and exciting. I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc.

Corporate 0

Corporate Agency System Meeting 0

PR in High Definition

AUGUST 30, 2016

Organisations which run to a calendar year will usually begin thinking about their next financial planning period in August and September, so that budgets can be confirmed, details firmed up and plans set in stone for kick-offs in January. Sadly, it results in content and campaigns which are poorly created, badly targeted and received worse.

Mobile 48

Mobile Advertising Advertising Pitching 48

Beyond PR

MARCH 22, 2016

An adjacent tactic could be to add paid social, targeting specific job titles and driving them to the same landing page for download. Perhaps your “Add New” program item is to build out a new content set designed for late-stage conversion opportunities. Stretch time. Compress time.

Marketing 40

Marketing Resources Energy Communications 40

Beyond PR

AUGUST 3, 2016

The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

SEPTEMBER 21, 2016

Pro-tip: Some trade shows offer a press room that aggregates event content from other exhibitors. These prospects can then be added to email lists or marketing automation platforms for future content marketing initiatives. Sometimes taking risks pays off, but other times, risks can cost time, money and clients.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

MAY 20, 2020

With Calendly, connect it to your Outlook or Gmail calendar so only free time shows up on the app. For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. Never worry about being double booked again! . Rev Transcription.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Waxing UnLyrical

AUGUST 3, 2016

Some are very specific, e.g., app downloads. So please mark your calendars for Tuesday, August 9th from 12-1 pm ET, and RSVP to our Facebook event. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

Report 40

Report Measurement Software Analytics 40