Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Half of respondents use visuals on a weekly basis to support their content efforts, and an impressive 30% do so daily.

Infographics 100

Infographics Survey Content Marketing Marketing 100

Sword and the Script

JULY 19, 2016

Marketers are reporting better results stemming from content marketing. That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. Click Here to Subscribe to Sword and the Script by Email.

Survey 60

Survey Content Marketing Marketing B2B 60

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. AirPR: How do you see PR & content marketing evolving in 2018?

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Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Cision

JANUARY 19, 2016

ET, Joe Pulizzi, founder of Content Marketing Institute, will discuss how to attract a loyal audience and impact the bottom line with content. And content is critical because it can level the playing field for businesses with smaller budgets and help create deeper brand loyalty. Q: Why is content so important?

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Content Marketing Advertising Advertising Meeting 120

Beyond PR

NOVEMBER 8, 2016

As Cision Senior Vice President of Marketing Ken Wincko discussed in a recent white paper , this is because consumers are growing resistant to advertising and turning away from owned channels, leading to 81 percent of marketers rating earned media as more effective than paid.

Media 40

Media Consumer Analytics LinkedIn 40

Sword and the Script

DECEMBER 21, 2021

However, media outlets and trade media platforms are reimagining ‘news’ to include livestreams, podcasts and webinars. My B2B clients are more open to sponsored content. Eventually, and thankfully, DEI will be expected and not a marketing point. 2020: 30 Pragmatic Marketing and PR Predictions for 2020. Happy New Year!

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Marketing Content Marketing Social Media Employee 214

Cision

JANUARY 29, 2016

Your content marketing efforts won’t impact the bottom line if your brand doesn’t provide value to your target audience. And with so many distribution channels to tune into, consumers can pick and choose what to ignore. They need to revamp their approach to content marketing. So what should brands do?

Content Marketing 120

Content Marketing Education Retail Government 120

PR 20/20

SEPTEMBER 28, 2016

Seth Godin would argue that content marketing is the “ only marketing left.” Michael Brenner said , “It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”. Changing consumer behavior. 5 Steps to a Performance-Driven Content Marketing Strategy.

Content Marketing 40

Content Marketing Marketing How To Leadership 40

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! How can you produce video for different marketing channels (desktop, mobile)? Register now!

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Video Brand Branding Trends 120

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. Want to see the webinar yourself? Why wouldn’t they?

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Video YouTube Content Marketing Film 120

5W PR

SEPTEMBER 23, 2019

We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. But what about the type of content, not just the message and appearance? This idea should factor into the creation of a content marketing strategy that will perform well.

Strategy 83

Strategy Case Study Reputation Content Marketing 83

Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper.

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Marketing Customer Service Employee Mobile 120

The Proactive Report

DECEMBER 14, 2014

This fact would have been material to consumers in their purchasing decision regarding the PS Vita. “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.”

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Guidelines Training Employee Social Media 168

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Want more media coverage for your brand? Register today!

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B2B Marketing Content Marketing Technology 120

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging?

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B2C Crisis Communications Content Marketing Engineering 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Dupont’s webinar, “How to Ignite (or Re-ignite) Your Career” — is available for free, on demand, for PRSA members.

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Marketwired

FEBRUARY 26, 2016

As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them. Simply comment about current events and share trending articles.

Trends 105

Trends How To SEO Google 105

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

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How To eBook Content Marketing Social Media 100

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

OCTOBER 22, 2019

I suggest thinking about distributing existing content elsewhere. If you do this as part of an overall content marketing program, then the investment both supports lead generation AND growing your own audience and subscriber list. In my view, email newsletters are the original content marketing.

Marketing 65

Marketing Survey Study B2B 65

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. The Social Shake-Up Webinar.

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Conference Marketing Local Advertising 62

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.

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Crisis Marketing Healthcare Resources 92

Contently - Strategy

APRIL 28, 2022

Publish content that speaks to them at each stage of the customer lifespan, such as more educational content for new customers and more benefit-driven content for middle-to-longer term customers. Use marketing ROI (mROI) numbers to determine where to invest more money in content.

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Product Launch Measurement Marketing Meeting 106

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. These tips can set your press release and content marketing strategies up for success. Nearly 80% of content marketers incorporate press releases as part of their content marketing strategy. You can mention online classes and webinars, too.

Small Business 67

Small Business How To Writing Conference 67

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. I hosted a PRSA webinar back in July providing actionable steps to take.

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Tools Publicity SEO Measurement 136

Solo PR Pro

JANUARY 7, 2019

View the webinar now and get ready to wow your clients. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision.

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Trends Google Crisis Management Data 45