Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! Here are a few examples of economic factors that might be important to track: Unemployment Interest rates Inflation rates Foreign exchange rates Consumer confidence and spending. What is PESTLE analysis? Social factors. Technological factors.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! Reader Engagement finally answers the question whether your earned media is actually being consumed, and if so, by who and for how long. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Regular readers know this blog has covered many studies over the years (i.e. NetLine captured behavioral data from some 5.4

B2B 153

B2B Study Consumer Report 153

Onclusive

JULY 7, 2021

As it turns out, when we looked at actual search traffic, consumers would search for: <insert the name of the game> then the word ‘cheats ’”. This is a great example of how we often have preconceived notions of how consumers search. When we started, we were told that they were optimizing around the term walkthrough.

Brand 370

Brand Branding SEO Engineering 370

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. Personalization The first element of a true connection with consumers lies in personalization. Understanding the diverse needs and preferences of a consumer base is paramount. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

Industry 78

Industry Education Consumer Ethics 78

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. In our next blog, we’ll share three more strategies that the most innovative communicators are using to better engage through media.

Strategy 273

Strategy Media Television Content Marketing 273

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 184

Enterprise Tools Technology Privacy 184

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Join us for our next webinar on 15th March 2023 where we’ll be discussing how to effectively communicate your ESG strategy with our guests from Aviva. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. Here are four insights Caitlin and Michelle shared during the webinar, and what it means for brands looking to attract consumers: 1. Watch the on-demand webinar!

Brand 120

Brand Branding Retail Consumer 120

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. Paid media models are no longer the key influence among consumers.

Strategy 158

Strategy Marketing Media Consumer 158

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va.,

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 195

Pitching Data Technology Storytelling 195

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. And for consumers and investors, ESG awards offer good pointers for making informed decisions.

Company 59

Company Report Government Local 59

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 21, 2021

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. Engagement: While it’s good to get press, is anyone even consuming your content? How much and for how long are they reading it?

Communications 195

Communications Measurement Corporate Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Third-party experts can be excellent content resources and are excellent additions to customer education events, webinars, and other customer-facing initiatives.

B2B 170

B2B Social Media Media Education 170

5W PR

AUGUST 22, 2022

To do that companies should provide consumers with webinars, case studies, demos, free trials, and social proof. Since companies invest a lot to build a trusting relationship with consumers they should maximize the value of that relationship. The marketing funnel doesn’t end once a company has made a sale.

Marketing 88

Marketing Case Study Study Consumer 88

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. With so many brands angling for consumer attention, how can you stand out? Blog Posts. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

Prohibition

OCTOBER 2, 2023

On the other hand, content creation, such as blogs or podcasts, can offer more sustained benefits. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. But there’s a huge difference between short-term and long-term ROI.

B2B 77

B2B Trends Strategy Marketing 77

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men.

Brand 78

Brand Branding Data Viral 78

Prohibition

OCTOBER 10, 2022

Including: Blogs. Having a deep-dive into how your audience consumes information is really important to help determine which tool will work best for your content marketing strategy. Your content has the power to grab consumers attention and get them interested in what you can offer. Social media content. Whitepapers.

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Cision

JULY 15, 2016

Consumers have grown overwhelmed and hesitate to make a purchase before consulting their peers first. So how can you convince consumers you’re worth their time? Ninety-two percent of consumers trust recommendations from their peers over branded content. In such a content-cluttered world, the odds are not in your brand’s favor.

Consumer 120

Consumer Brand Branding Industry 120

Cision

MAY 19, 2016

Ninety-two percent of consumers trust recommendations from their peers over branded content. Invite the influencer to write a guest post for your blog or host a webinar with your brand. The influencer’s name will bring more traffic to your website and blog and widen your audience. Extend the story.

Media 159

Media Pitching Blogging Brand 159

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Contact him at stephen.dupont@pockethercules.com or visit his blog at www.stephendupont.co. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

SEPTEMBER 24, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. What are potential missteps when it comes to using — or misusing — consumer data? Use of online data and consumer information is a growing area of PR practice.

Ethics 120

Ethics Data Strategy Privacy 120

Contently - Strategy

APRIL 28, 2022

Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events. As a marketer, you’ll need to know if your audience is part of the 73 percent of audiences that skim blog posts or if they’re part of the 58 percent that actively participate in virtual events and webinars.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Rock the Status Quo

NOVEMBER 12, 2014

Move past real estate trade pubs and consumer media. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. Join us for a live webinar on November 16 at noon ET titled, " Hacking Inbound: 25+ Proven B2B Lead Generation."

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Marketwired

DECEMBER 10, 2015

Here are 5 quick survey takeaways: PR & marketing pros use a lot of different kinds of content in their communications: blog posts (55%), photos (29%) and news releases (24%) are used most frequently by our respondents, but newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Infographics 100

Infographics Survey Content Marketing Marketing 100

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Whether it’s a new blog post, a revamped service page, or an “About Us” page, a brand’s next steps should be to build their credibility and influence, leading to high-quality links to a brand’s webpages.

Digital PR 88

Digital PR Brand Branding Engineering 88

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

The Proactive Report

DECEMBER 14, 2014

This fact would have been material to consumers in their purchasing decision regarding the PS Vita. “Respondent has represented, directly or indirectly, expressly or by implication, that these comments about the PS Vita were independent comments reflecting the views of ordinary consumers who had used the PS Vita.”

Guidelines 168

Guidelines Training Employee Social Media 168

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Cornerstones are, by nature, not quickly consumed, so there’s less need for frequency.

How To 100

How To eBook Content Marketing Social Media 100