ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. But of course, any customer mention must be approved in advance, and that approval might be time-consuming or impossible. Here are a few tips on preparing for a media interview so you can absolutely nail it.

Interviews 322

Interviews Media Media Training Meeting 322

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Make machine learning a collaborator rather than a crutch in your campaigns.

Technology 76

Technology Training Data Consumer 76

5W PR

OCTOBER 18, 2023

Miscommunications can cause misunderstandings, erode trust, and even put consumer health at risk. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Responsible posting Train the company’s social media team to post responsibly.

Brand 78

Brand Branding Crisis Communications Healthcare 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting. So, what is ChatGPT?

Tools 353

Tools Trends Creativity B2B 353

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Landis PR

APRIL 1, 2024

Getty’s Generative AI program will compensate photographers regularly for the content provided to train their AI. I’m happy to see that stock image providers are already working on training their tools to produce more diverse images (ethnicity, age and gender) and block any content related to IP, celebrities, logos or brands.

Conference 59

Conference Technology Training Customer Service 59

Wadds Inc.

JUNE 19, 2023

It is based on training an algorithm to manipulate a data set called a large language model. AI predicts words or phrases based on the data set or large language model that it has been trained on. We also provide bespoke training and support. It’s artificial, and it isn’t very intelligent.

Publicity 105

Publicity Policies Training Engineering 105

Ronn Torossian

AUGUST 24, 2018

It’s not as good, but it’s still pretty good — that’s essentially the message being sent by MoviePass CEO Mitch Lowe as he makes the rounds to try to put an end to a runaway train of negative publicity careening into his brand. So far, those efforts are having mixed results.

Training 150

Training Consumer Blogging Publicity 150

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service. Previously, there wasn’t a framework for digital marketing strategies.

Marketing 62

Marketing Privacy Training Strategy 62

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Brands can use generative AI to create new images and videos that are unique and personalized to users.

Advertising 170

Advertising Advertising Analytics Data 170

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 141

Technology Crisis Management Social Media Training 141

Remote PR Jobs

NOVEMBER 8, 2022

Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves. Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness.

Case Study 230

Case Study Engineering SEO Reputation 230

Prohibition

JUNE 28, 2023

These crises can have severe health implications for consumers and can damage the reputation of the brand – meaning they need to be dealt with appropriately and quickly. Product recalls can be costly and result in a loss of consumer trust, making effective crisis management essential. Secondly, transparency is paramount.

Crisis Management 62

Crisis Management Crisis Case Study Crisis Communications 62

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. PR pros often wear lots of hats….or or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. This can help drive your messaging.

Reputation 88

Reputation Financial Training Enterprise 88

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. New level of data-driven communications Until the economy starts showing signs of lasting recovery, we will continue to experience restricted budgets from businesses and value spending from consumers.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post. Media training. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.

Agency 188

Agency Publicity Media Training Training 188

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. The book is split into three sections.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. These “Generative Pre-Trained Transformers” offer software responses that simulates human-like conversations. This can help drive your messaging.

Reputation 78

Reputation Financial Training Enterprise 78

Landis PR

JUNE 26, 2023

AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations. Misinformation and Bias Generative AI relies heavily on training data, and platforms like ChatGPT don’t filter for what’s true and what’s false.

Publicity 52

Publicity Training Data Tools 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. These might include: What is the brand currently missing that greater consumer engagement can address? It’s far from the only positive outcome, though.

Community 90

Community How To Marketing Data 90

ImPRessions - Crenshaw Communications

MARCH 11, 2020

71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. The TikTok train has taken off and if you’re not on board, you may be missing out. It’s not just a fad.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. For more on media training and brand messaging, check out this post. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. Train the marketing and sales teams to be culturally competent. They help companies understand market dynamics and consumer behaviors. Language matters, but so do visuals, symbols, and narratives.

Strategy 78

Strategy Marketing Local Groups 78

NewsWhip

NOVEMBER 15, 2023

Enhanced digests add to our automated We know how important regular insights are to our users — they already receive more than 230,000 email digests and alerts per month, so we know all about their need to have easy-to-consume information available at speed, in a format that suits both them and their stakeholders. Simple, right?

Guidelines 97

Guidelines Ethics Analysis Trends 97

ImPRessions - Crenshaw Communications

JUNE 22, 2021

It features live discussions, training sessions, and Q&As, among other things. While you should pay attention to the level of adaptability, you should consider how your audience wants to consume media. Like Clubhouse, Twitter Spaces is an emerging platform that can work well for thought leadership.

B2B 405

B2B Social Media Media Instagram 405

NewsWhip

MAY 4, 2023

Therefore, it is important that we take responsibility for what we consume and share, and fight against misinformation when we find it. News Literacy Project The News Literacy Project is a non-profit organization that aims to equip individuals with the necessary tools to become well-informed and discerning consumers of news.

Resources 78

Resources Tools Google Consumer 78

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

Stephen Waddington

JANUARY 11, 2021

Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them. More consumers than ever before are conscious of saving money, and we’re seeing a large shift in their feelings towards travel.

Marketing 78

Marketing Training Pinterest Creativity 78

Onclusive

MARCH 17, 2020

For example, marketers can create campaigns that will better drive engagement and sales based on things like consumer trends and external influences. That’s because PR professionals are not trained in statistical modeling, and people with that particular mathematical skill set are not very familiar with PR in the marketing communications mix.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . If your company offers a professional training stipend, look into a writing course with a specific objective, like content for SEO, speechwriting, or translating research into language for laypeople.

Writing 310

Writing LinkedIn Social Media SEO 310

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” I was doing a phone-pitching training with a consumer PR firm and we found that this approach also tightened up their phone pitches and built a stronger connection with journalists right away.

Pitching 152

Pitching Training Media Relations Consumer 152

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Product differentiation is important to help consumers understand their choices and why they should select one healthcare option over another. Authentic, meaningful connections with patients and consumers will be key in the metaverse.

Healthcare 88

Healthcare Communications Consumer Community 88