Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. ” “YouTube’s ad revenue is almost as big as CBS’s ad revenue.” “Give consumers what they want, which is what X1 does.” The post Will Television Follow Newspapers’ Fate?

Top Ways to Improve Brand Reputations

Critical Mention

Reputations can be formed throughout the entire consumer journey. Media Monitoring Analytics Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Online Online News Monitoring Radio Television Twitter YouTube

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Study: How to make the most of your YouTube channel

PR Daily

What kinds of videos perform best on YouTube? from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. Only about 28 percent say they go to YouTube just to “pass the time.” Accordingly, YouTube might be the wrong platform for a PR stunt or other effort to snag wayward eyeballs. YouTube users report going to the site with a particular purpose, so PR pros and marketers would do well to meet specific needs.

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter. This interactive format has made video essays more popular with younger consumers compared with their textual counterparts.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content. Marketing Analytics Content Marketing Copywriting Earned Media Facebook Instagram Online Online News Monitoring Radio SEO Television Twitter YouTube

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Consumers are attracted to making purchases from dependable brands. Media Monitoring Content Marketing Corporate Communications Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Media Relations Online News Monitoring Radio Television Twitter YouTubeEarned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals.

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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Their friends retweet Wendy’s and Arby’s memes, and they hear YouTubers hock products at them constantly. Strategy Gen Z Netflix social media video YouTube

Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Eni, the global energy company, partnered with Contently on a video program to educate consumers who may not even know their lives are touched by the brand. Content Marketing video YouTube

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Report: Insights into LGBTQ consumers and their messaging preferences

PR Daily

Many marketers and PR pros are preparing for brand activations ahead of National Pride Month to engage LGBTQ consumers. Though many consumers report wanting their favorite organizations to take a stand on cultural issues, organizations can come across as crassly opportunistic if their message misses the mark. If you are planning on engaging LGBTQ consumers, start by reaching them through their preferred channels. What LGBTQ consumers want to hear.

Digital Video to Kill TV by 2020?

Ronn Torossian

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. TV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020.

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Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.

Facebook deemed most trusted channel for branded content

PR Daily

Consumers say Facebook is the channel in which they are most likely to trust content created by a brand/company, according to. was based on data from a survey of more than 2,000 consumers in the United States. average score), followed by email and television (5.3 Older consumers are more likely to trust traditional media sources, such as print (27 percent). His past experience includes working for Google/YouTube, the Travel Channel, AOL and the New York Times.

Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.

10 techniques for using IGTV in marketing and PR

PR Daily

People started calling it the vertical version of YouTube. To make communicating with consumers easier, many companies use IGTV to educate viewers and answer their questions. This reveals how your brand operates and helps consumers learn more about the industry.

Video Content Trends for Media and PR Professionals

Cision

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Who are the major YouTube influencers in your sector or specialty?

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Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Also: A social media platform size guide, Disney cuts ‘Fox’ from its television studios in rebrand, your most hated jargon, and more. As you look for ways to capture consumer excitement and boost your revenue, throw convention out the window.

Are audiences ready for longer content on social media?

PR Daily

Creators were told to focus mainly on “snackable” pieces that could be consumed quickly. Last year, Facebook reportedly spent up to $1 billion on lengthier content and Google dedicated hundreds of millions of dollars to original YouTube programming. Are consumers watching? Is social set to dethrone television and platforms like Netflix in the coming years? Are consumers willing to watch longer content on social media?

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!). Apparently, this YouTuber sold out this show in NINE MINUTES. This whole YouTube generation thing is definitely a thing now.

“I’m quitting social media”

Doctor Spin

For the sake of such an argument, imagine replacing social media with television. “I quit watching television in May, in the same manner I leave parties: abruptly, silently, and much later than would have been healthy. Late-night television , on the other hand, felt more like a doomed space-colonization mission where everyone had survived but we had to decide who to eat.” About the way consume television, that is.

Why Advertising Isn’t Dead

Cision

According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media. In the 1970s, the soaps moved mainly from radio to television. With more women in the workforce working 9-5, daytime television audiences dropped in this core demographic.

5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In the Asia-Pacific region, social media is a powerful force and plays a vital role in consumers’ purchasing habits and decisions.

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Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker.

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Ofcom report: lockdown Internet usage up but only by 30 minutes

Stephen Waddington

Ofcom released a new report on consumer internet usage last week. Nation of content creators Sites and apps such as YouTube, Snapchat, Instagram and TikTok, which allow people to create, upload and share videos online, are enjoying growing popularity.

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Kidfluencers

Mindful Marketing

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. For instance, a four-year old named Samia has over 203,000 YouTube subscribers and 143,000 followers on Instagram , where she attracts paid promotions from HomeStyle Harvest chicken nuggets and Crayola, among other brands. Deception of young consumers isn’t the only potential ethical issue involving Kidfluencers.

3 diversity lessons from Ancestry’s recent ad backlash

PR Daily

Ancestry.com’s PR team was recently sent scrambling after an ad caused offense instead of pulling on consumers’ heartstrings. Late Thursday, Ancestry pulled the ad from its YouTube channel, scuttled a TV airing schedule and late Friday offered more information about the thought processes behind the ad. Wired reported : In a statement to WIRED, Ancestry said it had removed the video from YouTube and was in the process of pulling it from television.

Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

How to push your video content further

PR Daily

Increase your activity on YouTube and other social media channels. If you’re going to use YouTube, VidYard data suggest coming up with a few calls to action. From customer success content strategist Jennifer Pepper: Though YouTube on its own isn't a video strategy, it can help build awareness. Use the channel to drive viewers back to your website where they can consume more content—free from distraction.

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Black Friday shoppers go mobile—and local

PR Daily

According to a McDonald’s McCafé spokesperson, the marketing effort drew out some heartfelt moments from consumers (everything from tears to cheers). Here’s a video of consumers' reactions, which was shared on McDonald’s Facebook, Twitter and YouTube channels. Data from Adobe say this year’s top-selling electronics were Apple iPads, Samsung 4K televisions, the Apple Macbook Air, LG televisions, and Microsoft Xbox.

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The Implications of the Growth of Social News

Cision

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

3 keys to reaching black millennials

PR Daily

To foster a more productive and successful connection with these consumers, consider the following approaches: 1. strategic community alliances and consumer engagement: Black millennials are leading the way in their use of technology to impact change and get their voices heard. This is often far less expensive than traditional print and television advertising. Here are a few specific interests to note, from the report: Trend-setting black consumers are influencing the U.S.

5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. 1 television program on TV (“The Big Bang Theory”) averages 8.8

How to Pitch Social Influencers

Cision

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

Snapchat users could soon see more branded content from drug companies looking to tell younger consumers about vaccines, treatments and birth control. CNBC reported: Pharmaceutical companies still invest billions in television ads, their primary platform for reaching consumers, but recent reports suggest that they are increasingly shifting their budgets to digital, starting with Facebook and Google.

Are PR and Social Media Already Inseparable?

Shift Communications

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Consumers know brands ultimately only want one thing. So when they do pander to consumers, it’s easy to forget that it’s paid adverts. However, traditional media is evolving as it continues to explore how people consume media. Yes, we watch television but how? Short answer?

Snap’s original videos aim to hook viewers without a time commitment

PR Daily

It recently launched a set of original shows, called “Snap Originals,” which are meant to entice younger consumers to watch content that is TV-quality, but not on a TV screen. Reuters reported : The serialized shows will have new episodes daily, and include a documentary series called “Growing Up is a Drag,” about the coming-of-age of teenage drag stars, produced by Bunim/Murray, the production company behind the hit reality television show “Keeping Up with the Kardashians.”.

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TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Many social media platforms use members’ content to promote their offerings, just as organizations use consumer-generated content appearing under branded hashtags to boost the authenticity of PR and marketing efforts. However, the damage was done: The Chinese Basketball Association suspended its partnership with the Rockets, announcing its state television wouldn’t be airing the team’s games. How do you handle negative comments and reviews from consumers online?

London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

In an era of low-budget Zoom television performances from stars’ living rooms, leave it to Prince to bring a fully staged spectacle into America’s living rooms. “It’s He pulled it off again: Being the biggest thing on national television when nobody else can get on.

Your Brand’s Road Forward: Digital Shopper Marketing

Konnect Agency

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers.