Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. The ad itself has been viewed more than 63 million times on YouTube. Comments under the YouTube video emphatically declare the ad as a tear jerker. Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. I have witnessed the power of the kidfluencer firsthand.

Brand 82

Brand Branding Marketing Ethics 82

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. The first step is to listen.

Video 120

Video Trends YouTube Television 120

Communications Conversations

OCTOBER 25, 2017

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!).

YouTube 121

YouTube Television Banking Corporate 121

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videos are watched on YouTube each day. television networks have created in 30 years. PR firms expand service offerings.

YouTube 136

YouTube Training Video Survey 136

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. ” “YouTube’s ad revenue is almost as big as CBS’s ad revenue.” ” Tell that to the L.A.

Television 28

Television Newspapers Conference Retail 28

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. But, influencer content can have a positive effect on children.

Marketing 78

Marketing Government Sports Advertising 78

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. Nation of content creators Sites and apps such as YouTube, Snapchat, Instagram and TikTok, which allow people to create, upload and share videos online, are enjoying growing popularity. Creative and social activities have been particularly challenging.

Report 130

Report Video Television Trends 130

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Trends 156

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

JUNE 29, 2015

Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Consumers know brands ultimately only want one thing. So when they do pander to consumers, it’s easy to forget that it’s paid adverts. Yes, we watch television but how?

Social Media 60

Social Media Media Television Print 60

Stern + Associates

FEBRUARY 17, 2014

In marketing, there’s a well known adage claiming consumers need to be exposed to a message at least seven times before it registers meaningfully. I’m referring to the seemingly endless series of television commercials for prescription medications, mainly for the treatment of chronic diseases. And it’s not necessarily a good thing.

Pharmaceuticals 71

Pharmaceuticals Television Marketing YouTube 71

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. The ad itself has been viewed more than 63 million times on YouTube.

Brand 49

Brand Branding YouTube Survey 49

PR in High Definition

JANUARY 23, 2019

The consumer electronics show describes itself as ‘the global stage of innovation’, hosting businesses from around the world to show off their latest innovations. Amazon’s Alexa featured in cookers and Google’s virtual assistant now works with more than 1,500 devices including speakers, headphones and television sets.

Technology 48

Technology Google Television Banking 48

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. Describe the craziest or most fun story you have written. We were small but scrappy and had big goals including breaking news ahead of our competitors.

Meeting 74

Meeting Automotive Media Journalism 74

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Certain kinds of smart televisions can “overhear” conversations.

Trends 120

Trends Mobile Web System 120

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The ability to communicate, on television and radio, that's not possible in newspapers is of course. You can also watch the whole interview on youtube.

Leadership 59

Leadership Social Media Creativity Ethics 59

Solo PR Pro

SEPTEMBER 8, 2015

She also touched on the importance of social media in bringing tweens and teens to the parks, and the challenge of choosing, and budgeting for, popular YouTube creators to produce content on-site.For example, YouTubers with millions of subscribers may ask as much as $75,000 to produce content on-site.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Critical Mention

FEBRUARY 20, 2020

Reputations can be formed throughout the entire consumer journey. Your brand’s reputation heavily relies on the impression your organization projects to its audiences. In business, opinions play a big role in shaping reputations.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. According to Hubspot Research , 54% of consumers would prefer seeing video content from their favorite brands than any other kind of content. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. YouTubers upload 300 hours of video content to the platform every minute. For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video.

Video 130

Video Strategy YouTube Interviews 130

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. Following this trend can lead to the creation of great partnerships and more eyes on your brand. Increase your Credibility Level. If there’s one thing all organizations need to succeed in their marketplaces, it’s credibility.

Viral 70

Viral Radio Media Sports 70

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction. “Who would want to do that?”

Publicity 87

Publicity Ethics Technology Government 87

Ronn Torossian

JANUARY 11, 2016

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”.

Video 150

Video YouTube Television Radio 150

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. You’re confident this great video will get people talking.

Viral 100

Viral Video Strategy YouTube 100

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 111

YouTube Instagram Ethics Film 111

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Maxim Behar

NOVEMBER 8, 2023

It's on Spotify, YouTube, Apple Music. The beautiful thing about platforms is that when you go to Spotify or YouTube and you can see how many people have downloaded it, how many people have listened to it. I say this as a consumer of course, not as a person who deals with music professionally.

Radio 59

Radio YouTube Writing Interviews 59

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. A reporter is more likely to choose an expert source who has proof readily available that they will be good on television. Creating engaging, purposeful video of the client’s team and product is essential. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Mindful Marketing

SEPTEMBER 8, 2019

More broadly, to what extent is any company culpable when consumers don’t use its products as intended. Procter & Gamble (P&G), the maker of Tide, responded to its product’s misuse by offering advice on Twitter to those affected by the Challenge and by asking YouTube and Facebook to remove Tide Pod Challenge posts.

Consumer 50

Consumer Television Crisis YouTube 50

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. Television and radio’s quick ads made it fall from favor for a few decades. First, it feeds the need for consumable content. Paying for advertising space can add up quickly.

Publicity 64

Publicity Small Business Advertising Advertising 64

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

It revealed a sophisticated influence campaign by Russia’s Internet Research Agency (IRA) that blended paid, earned, owned, and shared content on multiple social platforms, from Twitter and Facebook to YouTube and Instagram. As a heavy consumer of (real) political content, I admit I never saw the fake news crisis coming.

Government 170

Government Facebook Instagram Television 170