PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 144

Television Instagram Consumer Newspapers 144

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. The first step is to listen.

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

However, brands looking to enter the market with PR and digital content campaigns must have a command of the complexities inherent among APAC countries. . Before launching a campaign, brands and marketers should understand the opportunities and challenges that lie ahead, and approach each market differently. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Reputations can be formed throughout the entire consumer journey.

Reputation 105

Reputation Brand Branding Analytics 105

Stephen Waddington

MAY 10, 2022

The committee, which started its work in March 2021, heard evidence from influencers, talent agencies, marketing, organisations, trade associations, academics, regulators, government ministers and the four major social media platforms, Meta, YouTube, TikTok and Twitter. But, influencer content can have a positive effect on children.

Marketing 78

Marketing Government Sports Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Beyond PR

APRIL 6, 2017

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make important decisions. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. The ad itself has been viewed more than 63 million times on YouTube.

Brand 49

Brand Branding YouTube Survey 49

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Forty-one percent of people polled access news via Facebook each week, more than twice the usage of its nearest competitor—YouTube.

Comparison 120

Comparison Television Print Social Media 120

Shift Communications

JULY 25, 2016

You may scoff at the idea of Instagram models and YouTube video gamers but they have a most coveted asset: the trust of your client’s target audience. Targeting millennials and retaining their loyalty is crucial to many brands, yet millennials are the one of the hardest segments to market. Yes, we watch television but how?

Social Media 60

Social Media Media Television Print 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. What insights will connect her more closely to the car and the brand? Describe the craziest or most fun story you have written. What story or stories are you most proud of?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

SEPTEMBER 10, 2015

Approximately 60 percent of YouTube video viewers are not from the same country as the content creator , and as more countries expand internet usage, that proportion is certain to increase. Certain kinds of smart televisions can “overhear” conversations. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. YouTubers upload 300 hours of video content to the platform every minute. 93% of businesses gain new customers as a result of branded video content. The global video market was valued at $39.61

Video 130

Video Strategy YouTube Interviews 130

Ronn Torossian

JANUARY 11, 2016

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”.

Video 150

Video YouTube Television Radio 150

Contently - Strategy

DECEMBER 14, 2018

So you post the clip on your company’s new YouTube page. Everyone from big brands to middle schooler vloggers flood the space with content. Everyone from big brands to middle schooler vloggers flood the space with content. Every minute, 400 hours of video are uploaded to YouTube. How do you break through the noise?

Viral 100

Viral Video Strategy YouTube 100

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 111

YouTube Instagram Ethics Film 111

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Solo PR Pro

MAY 15, 2018

Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision. 81% of people have been convinced to buy a product or service by watching a brand's video. 85% of people say they'd like to see more video from brands in 2018. 76% say it helped them increase sales. Live Video.

Video 57

Video Marketing Mobile YouTube 57

Mindful Marketing

SEPTEMBER 8, 2019

Recently, the name often heard in the same sentence as opioid epidemic is Purdue Pharma , the Stamford, Connecticut-based company that makes OxyContin , the brand name for oxycodone hydrochloride. More broadly, to what extent is any company culpable when consumers don’t use its products as intended.

Consumer 50

Consumer Television Crisis YouTube 50

PR Fuel

MARCH 17, 2020

You may have heard experienced business owners talking about the power of PR to bring a business into the light of consumers’ attention. PR helps small businesses build brand awareness and credibility. Television and radio’s quick ads made it fall from favor for a few decades. A Long-Term Strategy: Content Marketing.

Publicity 64

Publicity Small Business Advertising Advertising 64

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. According to Nielsen, the average American spends 158 hours each month watching television(!!). It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2018

It revealed a sophisticated influence campaign by Russia’s Internet Research Agency (IRA) that blended paid, earned, owned, and shared content on multiple social platforms, from Twitter and Facebook to YouTube and Instagram. As a heavy consumer of (real) political content, I admit I never saw the fake news crisis coming.

Government 170

Government Facebook Instagram Television 170

Cision

MAY 21, 2015

AskPat is a brand new, DAILY podcast. From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 13) Mike Stelzner.

Social Media 120

Social Media Marketing Pinterest Media 120

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. The markedly different ways in which today’s consumers are taking their news, entertainment and information have tremendous implications for marketing and PR executives.

Media 28

Media Mobile Pinterest Journalism 28

Mindful Marketing

OCTOBER 5, 2019

billion views on his YouTube channel Ryan Toy Review. However, Ryan’s YouTube channel is just part of his ever-expanding commercial influence. Other signs of his great popularity are branded products, including a “a Ryan Kaji action figure , T-shirts and a plastic dinnerware set.”

YouTube 81

YouTube Television Advertising Advertising 81

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty.

Report 225

Report Media Advertising Advertising 225