Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

He noted that most video apps require you to search or browse through a directory — as opposed to television, where you simply turn it on and start watching. IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. As creators migrate to Instagram in search of new audiences, the platform could challenge YouTube as the home of video creators.

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Vishal Padhye Named to PRWeek Dashboard Top 25 List for 2021

Critical Mention

Press Releases Analytics Corporate Communications Earned Media Facebook Instagram International media contact database Media Relations Online News Monitoring Partnerships Podcasts Radio Technology Television YouTube

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. NEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

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How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Media Contact Database Analytics Corporate Communications Earned Media Facebook Influencer Marketing International Licensed Content Media Relations Online News Monitoring Print Radio Technology Television Twitter YouTube

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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. ” “YouTube’s ad revenue is almost as big as CBS’s ad revenue.” The post Will Television Follow Newspapers’ Fate?

How Earned Media Will Impact 2020 Elections

Critical Mention

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage.

Top Ways to Improve Brand Reputations

Critical Mention

Media Monitoring Analytics Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Online Online News Monitoring Radio Television Twitter YouTube

Why and How to Switch Media Monitoring Platforms

Critical Mention

Media Monitoring Analytics Earned Media Facebook Licensed Content LinkedIn Media Relations Online Online News Monitoring Print Radio Television Twitter YouTube

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Why Earned Media is More Important Than Ever

Critical Mention

Therefore, the frontrunner of news dissemination is television broadcast coverage. . Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic.

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Managing the Challenges of Bad Publicity

Critical Mention

Public Relations Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Media Relations Online News Monitoring Radio Television Twitter YouTube

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

The additions of Facebook and YouTube as social sources in the Critical Mention platform. “I Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media.

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Study: How to make the most of your YouTube channel

PR Daily

What kinds of videos perform best on YouTube? from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. Only about 28 percent say they go to YouTube just to “pass the time.” Accordingly, YouTube might be the wrong platform for a PR stunt or other effort to snag wayward eyeballs. YouTube users report going to the site with a particular purpose, so PR pros and marketers would do well to meet specific needs.

Everything You Need to Know About Earned Media

Critical Mention

Media Monitoring Analytics Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Radio Television Twitter YouTube

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie. For example, former MSNBC producer Evan Puschak published The Evolution of Batman’s Gotham City to the YouTube channel The Nerdwriter. Traditional newspapers have been laying off their film critics for years, and art criticism on radio or television networks has become even more scarce.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Marketing Analytics Content Marketing Copywriting Earned Media Facebook Instagram Online Online News Monitoring Radio SEO Television Twitter YouTubeWant to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone. Every organization must identify and establish its brand’s tone.

4 Skills All PR Pros Should Have

Critical Mention

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Public Relations Content Marketing Copywriting Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Media Relations Online Online News Monitoring Radio Television Twitter YouTube

Thinking Critically with Robyn Stevens

Critical Mention

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10 Influencers Who Dominate Brand Promotion

Critical Mention

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. Share Tweet Share. Serena Williams.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Media Monitoring Content Marketing Corporate Communications Earned Media Facebook Influencer Marketing Instagram LinkedIn Marketing Media Relations Online News Monitoring Radio Television Twitter YouTubeEarned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.

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YouTube’s 2015 ‘Rewind’ more than just memes and dance trends

PR Daily

YouTube recently (and appropriately) shared its yearly review—called #YouTubeRewind—with a video mashup of 2015’s most popular videos and channels: The video is chock full of Internet memes, social media references and popular vloggers. YouTube told Business Insider that the roughly seven-minute creation took 21 days to piece together and was shot in multiple cities throughout the world. For the first time, not just one, but four television moments made the top Trending Videos list.

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers. So then Google, is it really YouTube where we need to placing our hard earned budgets?

4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. It’s the new “appointment television” for many millennials, Gen Z’ers and whatever we’re calling the 10-16 year-olds. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment.

The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online. Their friends retweet Wendy’s and Arby’s memes, and they hear YouTubers hock products at them constantly. Strategy Gen Z Netflix social media video YouTube

Going Viral Is Not a Video Strategy

Contently - Strategy

So you post the clip on your company’s new YouTube page. Every minute, 400 hours of video are uploaded to YouTube. Television networks and movie studios spend millions trying to pull audiences in and they still miss the mark all the time. Take a look at successful YouTubers and Instagram influencers and you’ll notice one thing very fast: They post a lot of content on a regular schedule. Content Marketing video YouTube

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YouTube unveils new logo and features for screens of all sizes

PR Daily

YouTube has a new look. reported : For the last 12 years, YouTube’s logo has been a pair of anachronisms wrapped inside each other. “We We have the word tube in a tube,” says Christopher Bettig, the head of YouTube’s art department. Tube is slang for a television set, which used to be powered by vacuum tubes. YouTube showed its progression of branding changes over the years in a GIF: [RELATED: Join us for the Social Media #Mashup at Disneyland.].

Digital Video to Kill TV by 2020?

Ronn Torossian

As you may expect, YouTube is one of the standard bearers of this expectation. In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. TV killed radio, so will digital video kill TV? Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020.

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Timeless writing lessons from ‘Sesame Street’

PR Daily

You’ll find lots more on the Sesame Street YouTube channel , which now has 3,108 videos, 20.6 As the Writers Guild puts it, “the show’s continual inventiveness and impact as an educational tool forged via the runaway popularity of the Muppets changed the landscape of children’s television.”.

How to Get Invited Back as a Guest Expert on TV

PR for Anyone

You only get one first time at a television station. Every single interview I have done on television I have come early, prepared, and did a great segment for them. It’s very easy to become friends with the people there and that relationship goes a long way in your future career as a guest expert on television. How do you get that first appearance on television? If you're on national television, you'll have the benefit of hair and makeup, which is amazing!

Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.

Getting on Local TV

PR for Anyone

Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. Local television is still timed to a tee because it’s usually live but there are people running around and it’s easier to be comfortable and sit and watch what is happening around you.

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It’s Okay To Be Smart (and 1,5K+ other Science Videos to Watch)

Doctor Spin

Quick Links Youtube channel: “It’s Okay To Be Smart” (240+ videos) Youtube channel: “SciShow” (1K+ videos) Youtube channel: “PBS Eons” (85+ videos) Youtube channel: “PBS Space Time” (180+ videos). In fact, I’ve watched so many, that it doesn’t make sense for me to watch those types of shows on traditional television anymore. Youtube channel: “It’s Okay To Be Smart” (240+ videos).

It’s Okay To Be Smart (and 1,5K+ other Science Videos to Watch)

Doctor Spin

Quick Links Youtube channel: “It’s Okay To Be Smart” (240+ videos) Youtube channel: “SciShow” (1K+ videos) Youtube channel: “PBS Eons” (85+ videos) Youtube channel: “PBS Space Time” (180+ videos). In fact, I’ve watched so many, that it doesn’t make sense for me to watch those types of shows on traditional television anymore. Youtube channel: “It’s Okay To Be Smart” (240+ videos).

It’s Okay To Be Smart

Doctor Spin

In fact, I’ve watched so many, that it doesn’t make sense for me to watch those types of shows on traditional television anymore. Where traditional television lost their game, PBS Digital Studios has — via Youtube! Between these Youtube channels, there are close to 1,5K science videos for you to choose from (I won’t tell you how many I’ve seen), so the odds are that you should find something new to learn.

Going social saves the Daytime Emmys

PR Daily

The Daytime Emmy Awards —the annual celebration of television soap operas, morning news programs, afternoon talk shows, and game shows—has been on the ropes. For 2014, the awards didn’t even have a television contract. Thanks to the efforts of MWW —tasked by the National Academy of Television Arts and Sciences to revive the flagging franchise—the awards program succeeded in an online-only format to such a large degree that a TV contract was secured for 2015.

Video Content Trends for Media and PR Professionals

Cision

Some quick statistics: Millennials turn to YouTube for instructions. Questions to Consider: What results come up when somebody types “how to,” “how can I” or “what is” plus the name of your product, organization, service or sector in a YouTube search? Who are the major YouTube influencers in your sector or specialty? The two highest-volume YouTube videos have a combined approximately 100 million views.

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AT&T unveils ‘influencer' marketing hub

PR Daily

Not everyone is susceptible to television advertising, so more marketers are using influential social media users as a way to tap into the talents (and ever-growing loyal audiences) of YouTube , Snapchat , Instagram and Vine stars. It’s a scripted series called "Snapper Hero"—also produced with Fullscreen—that will star an entirely separate set of influential YouTube users. million subscribers on YouTube; Harley Morenstein, creator of Epic Meal Time , which has 6.7

Facebook dabbles in multi-screen streaming

PR Daily

In its latest effort to take on YouTube, Facebook has introduced the ability to cast videos from your News Feed onto your television. Perhaps the most important feature—which is similar to YouTube’s app—is the ability to scroll through your News Feed while the video plays on your TV. YouTube has allowed this feature for years, and it could be a next step for Facebook.

Why and how to use IGTV for content marketing

PR Daily

IGTV incorporates familiar elements of traditional television, hence the name. As with YouTube, IGTV allows users to upload videos to their own “channel,” where viewers can watch, “like,” comment, and even send videos directly to friends. In short, it gives users one more reason to stick around Instagram, instead of hopping to another social media platform, such as YouTube, to satisfy their hunger for binge-worthy video content.

The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

It talks about a relatively successful YouTuber named “Jacksepticeye” who is now touring as a result of racking up some 17 million subscribers on his YouTube channel (he’s one of these YouTubers who apparently makes snarky remarks while playing video games–man, the way I wrote that makes me sound REALLY old!). Apparently, this YouTuber sold out this show in NINE MINUTES. This whole YouTube generation thing is definitely a thing now.