Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” A YouTube video introduces the Tomato Blood Ketchup, which the microsite further describes as “a collectible limited edition 20 oz.

Consumer 99

Consumer Television Course Company 99

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Brand 83

Brand Branding Marketing Ethics 83

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Most earned media specialists want that coveted booking for their client and every PR person is pitching. Cable news, in fact, is booming.

Print 245

Print Pitching Television Newspapers 245

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Comments under the YouTube video emphatically declare the ad as a tear jerker. Media intelligence collected through social media monitoring is a secret weapon for understanding any audience.

Brand 252

Brand Branding YouTube Social Media 252

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. We’re spending more time video calling, social media and streaming, but then you knew that already. TikTok, which allows users to create and share short dance, lip-sync, comedy and talent videos, reached 12.9 million in January. million to 4.2

Report 130

Report Video Television Trends 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Video is never, ever going away. television networks have created in 30 years.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Trends 156

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! Social media professionals agree. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

Comparison 120

Comparison Television Print Social Media 120

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Honestly, this traditional format is completely obsolete now.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

APRIL 27, 2016

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Consumers have so many choices for entertainment, and consumption patterns are changing. .

Real Estate 120

Real Estate Television Technology Agency 120

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

5W PR

JANUARY 17, 2020

Mentions on Social Media –What are people saying about your brand? A media impression is a comprehensive calculation of the number of people who have heard about your company within a given time period. However, media impressions are not limited to television or print media.

Measurement 78

Measurement Publicity Television Analytics 78

Critical Mention

SEPTEMBER 13, 2019

Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. Video marketing is a must!

Marketing 92

Marketing SEO Radio Video 92

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. The video makes the scale of this model much clearer, but it makes some intuitive sense.

Viral 120

Viral Journalism Advertising Advertising 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. Disney was able to launch their streaming service with a huge bank of ready-made content.

Analytics 159

Analytics Television Banking Data 159

The Stalwart Blog

FEBRUARY 9, 2017

There are some experienced, highly talented, television journalists over there who will be counted among the unemployed. Ratings are falling across the board for local news as audiences turn toward social media to learn about breaking stories. It’s sad in many respects. This is only the beginning. Here’s why.

Television 60

Television Local Print System 60

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

SEPTEMBER 14, 2022

I didn't know I had this video, and when we learned of the Queen's death last week, I started digging through my archives to see what pictures I had. And that's the video you're seeing right now. Maxim: We can answer, of course, all of them, as I know that both the television and your show have a huge audience.

Real Estate 52

Real Estate Hotels Course Television 52

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. What once worked was no longer applicable. Cleaning boom.

Travel 52

Travel Film Guidelines Consumer 52

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules. I'm sorry.

Comparison 65

Comparison Technology Google Engineering 65

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Cision

SEPTEMBER 10, 2015

In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media. What level of eye contact is best in video?

Trends 120

Trends Mobile Web System 120

Beyond PR

APRIL 6, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Comments under the YouTube video emphatically declare the ad as a tear jerker.

Brand 49

Brand Branding YouTube Survey 49

Shift Communications

FEBRUARY 6, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Facebook CEO Mark Zuckerberg made this bold statement in the earnings call: We’re looking for ways to grow the ecosystem of video content on Facebook.

Facebook 60

Facebook Mobile Retail B2C 60

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer.

Mobile 52

Mobile Media Newspapers Local 52

Journalistics

MAY 26, 2015

The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences. More consumers are accessing all kinds of websites via mobile devices than from desktop computers. Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

Solo PR Pro

SEPTEMBER 8, 2015

She also touched on the importance of social media in bringing tweens and teens to the parks, and the challenge of choosing, and budgeting for, popular YouTube creators to produce content on-site.For example, YouTubers with millions of subscribers may ask as much as $75,000 to produce content on-site.

Real Estate 40

Real Estate YouTube Tourism Social Media 40