Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Mindful Marketing

OCTOBER 23, 2021

However, one iconic consumer product company’s frightful holiday tactic brings to mind the fearful parental warning, “It’s all fun and games until someone gets hurt!” A YouTube video introduces the Tomato Blood Ketchup, which the microsite further describes as “a collectible limited edition 20 oz.

Consumer 99

Consumer Television Course Company 99

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. And internet justice can be even more consequential for ordinary people whose offenses fall short of slapping someone on live television. That’s empowering to regular consumers.

Construction 385

Construction Crisis Reputation Social Media 385

Solo PR Pro

MAY 15, 2018

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? Consumers are self-educating, with 90% using video to self-educate before making a purchasing decision.

Video 57

Video Marketing Mobile YouTube 57

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. According to Ad Age , by 1940, there were 55 daytime serials, largely sponsored by nascent consumer packaged goods brands. Reality TV Sparked New Opportunities.

Advertising 190

Advertising Advertising Radio Television 190

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. And yes, there’s even a video series titled “How S#it Works.” . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

Deirdre Breakenridge

JUNE 25, 2018

Consumers, especially young ones, are getting most of their content from social media and online platforms. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. Other than the cost of making the video, it was pretty much free promotion for them.

Sports 150

Sports Television Social Media Newspapers 150

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch.

Print 245

Print Pitching Television Newspapers 245

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. NEWSnet is an American news-oriented free-to-air television network and newscast production company. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD.

Automotive 92

Automotive Meeting Report Journalism 92

Stephen Waddington

JANUARY 4, 2021

Many are creative and highly original (Facebook, PwC, Trendwatching and We Are Social are standout), but most are marketing guff. I’ve skimmed them all so that your don’t have to, but decide for yourself. I’ve skimmed them all so that your don’t have to, but decide for yourself.

Trends 155

Trends Technology Television Banking 155

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. We’re spending more time video calling, social media and streaming, but then you knew that already. TikTok, which allows users to create and share short dance, lip-sync, comedy and talent videos, reached 12.9 It’s up on September last year but only by 30 minutes.

Report 130

Report Video Television Trends 130

Business Wire

APRIL 20, 2017

By Vilan Trub, Marketing BizWireTV was born when Business Wire partnered with Al Roker Entertainment to create a video news show with stories sourced from announcements crossing the newswire’s patented distribution network. Two years later and the show is a huge success with millions of views.

Television 161

Television Radio Fashion Meeting 161

Onclusive

FEBRUARY 22, 2018

I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. AirPR: You started your career in journalism.

Interviews 284

Interviews Radio Small Business Pitching 284

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. I have witnessed the power of the kidfluencer firsthand.

Brand 83

Brand Branding Marketing Ethics 83

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Finding the right artist, blogger, photographer, or video creator can feel daunting for a brand, and #Paid works to match brands with the right creator for their audience.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

MAY 23, 2016

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. Media diversification.

Communications 206

Communications Television Transportation Study 206

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the bookings are arranged, you need to consider the video production angle of the media tour.

Media 120

Media Television Pharmaceuticals Radio 120

5W PR

AUGUST 26, 2019

Gone are the days when businesses had no trouble gaining traction on social media, thanks to all of the tools available to improve the interactions between businesses and consumers. First, let’s touch on the subject of video. But not every video is created equal. Now, marketers have to find new ways to reach customers.

Social Media 83

Social Media Media Video Television 83

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. 45% of people watch more than an hour of Facebook or YouTube videos a week. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Buchanan PR

AUGUST 28, 2023

Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. Johnson LLC , a local Atlanta law firm, shared a video with their staff dancing to a trending sound. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Cision

APRIL 5, 2017

Organizations are often successfully use emoting, manipulating or riding emotions as key strategic move when designing consumer campaigns. Comments under the YouTube video emphatically declare the ad as a tear jerker. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

APRIL 13, 2022

So, it’s due strategy and resources that match the level of importance consumers pay it. All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? The importance of social media. Brands today are built on social.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Trends 156

5W PR

JANUARY 17, 2020

For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. However, media impressions are not limited to television or print media. To get to that level, you need to work on engagement.

Measurement 78

Measurement Publicity Television Analytics 78

Stephen Waddington

JUNE 25, 2020

Television news and online sources have seen significant upticks against a trend of decline. Media trust was more than twice the level for social networks, video platforms, or messaging services when it came to information about COVID-19. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

APRIL 27, 2016

Consumers have so many choices for entertainment, and consumption patterns are changing. . Television series are a great example of this – now people are binge watching entire seasons. Fewer consumers are watching live television or buying DVDs, and the playing field is opening up with Netflix, iTunes, Amazon and Hulu.

Real Estate 120

Real Estate Television Technology Agency 120

PRSay

JULY 2, 2019

Consumers are smart — they can usually see through a brand’s forced engagement. What happened on television last night? Here are some tips on how to stand out on social media without losing your cool. Be genuine. That being said, when something good (or bad!) This means keeping a tab on current trends: What’s happening in the world?

Brand 140

Brand Branding Insurance Insurance 140

Cision

APRIL 4, 2016

As shown in the video embedded below, a typical content distribution starts with a large push and may end after one smaller perpetuation. The video makes the scale of this model much clearer, but it makes some intuitive sense. Viral content is perpetuated over multiple generations after the initial push.

Viral 120

Viral Journalism Advertising Advertising 120

Presspage

MAY 10, 2017

Video usage is already soaring and continues to grow, but to piggyback on this evolution you need to surprise people and grab their attention. ’ What makes this decision increasingly easy, is the fact that producing video content has become extremely cheap and easy. Data-driven communication.

Video 109

Video Technology Television Radio 109

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. But there are other reasons why video is important.

Media 120

Media Television Video Print 120

Cision

JUNE 29, 2015

Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories. Still, television remains a strong contender for the source used by most Americans for news; 40 percent compared to 43 percent who gain the majority of their news online and via social media.

Comparison 120

Comparison Television Print Social Media 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Streaming TV has personal information on the consumer, such as entertainment preference.

Advertising 89

Advertising Advertising B2B Creativity 89