Barokas

MAY 22, 2019

To do this, we must remember that the storyteller is often just as important as the stories themselves. Customers are an amazing resource for this type of authentic storytelling. The post Storytelling Isn’t Just for Kids. The concept of marketing customer success is heavily backed by data.

Storytelling 60

Storytelling Radio Print Advertising 60

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Burrelles Fresh Ideas

MARCH 19, 2024

This downward trend in travel costs is particularly noteworthy amidst the rising prices across various sectors, with average consumer prices seeing a 3.1% In an era marked by shifting consumer preferences, the imperative of crafting a comprehensive PR strategy cannot be over-emphasized. since last year.

Travel 92

Travel Trends Tourism Transportation 92

Prohibition

AUGUST 4, 2023

Failure to recognise these differences could lead to brands posting irrelevant content, resulting in less engagement, less followers and unhappy consumers. Engaging visual content is of course essential across platforms, but it would be a crucial error to leave the storytelling element out of a video post.

Social Media 118

Social Media Video Marketing Media 118

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

5W PR

AUGUST 18, 2023

Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Authentic storytelling allows individuals in the Sober Curious community to connect with a brand on a deeper level. Offering educational resources Educational resources can be invaluable for individuals exploring the Sober Curious movement.

How To 78

How To Resources Storytelling Community 78

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. With the myriad tactics used for brand awareness and the limited resources available to execute on those tactics, finding a silver bullet to build your brand is difficult.

Brand 246

Brand Branding eBook Leadership 246

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It also gives brief histories of the issues and context for why one term is preferable over another, as well as additional resources to consult for more information.

Corporate 88

Corporate Real Estate Communications Marketing 88

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Maintaining a positive company image. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” ” Sign up for this free PRSA member resource here. 21 at 1 p.m.

Enterprise 184

Enterprise Tools Technology Privacy 184

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. I read the theSkimm every morning and it has become a go-to daily resource. It’s free for educators who want to bring the resource into their college classrooms. I discovered.

Communications 383

Communications Tools Google Resources 383

Cision

DECEMBER 27, 2016

As soon as you start presuming you have every answer, you start failing your clients, consumers and audiences. With so much content and noise, a brand is well served by engaging with others – – credible experts, consumers, and more. . Always be curious. “Engage with external communicators” – Jeff Monford.

Pitching 211

Pitching Crisis Consumer Storytelling 211

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Highlight a unique resource. Be a trusted resource. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Polaris

DECEMBER 1, 2014

It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. 4: Required Resources. How many resources will you need?

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PRSay

JULY 9, 2020

Here are some resources that support the panelists’ discussion: Nielsen Report on Asian American consumer insights. My hope is that as storytellers we can use our collective voices to speak up and stand up for what is right. ASIAN AMERICANS ,” a five-part documentary series now available on PBS or to stream online.

Community 158

Community Communications Transportation Employee 158

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We’d devote some extra time and resources, and see where it went. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow.

Corporate 168

Corporate How To Employee Nonprofit 168

PR in High Definition

APRIL 25, 2022

Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. See here for our resources from making the most of content to measuring your PR efforts.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. The more content you analyze, the more accurate your analysis will be – however, it can be a time-consuming process so choose relevant, successful content.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

DECEMBER 22, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Source: PR Tech Sum July ).

Survey 178

Survey Marketing B2B Study 178

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Original video programs carry the downside of being extremely resource intensive, however it can often be worth it. What does my audience like to do outside of my industry?

B2C 120

B2C Content Marketing B2B Mobile 120

The Hoyt Organization

JANUARY 17, 2024

This plan resulted in easy access to resources provided by the university and a solid earned media effort with 85 pieces of coverage and an estimated 4.72 Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics.

Education 52

Education Publicity Radio Newspapers 52

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. CHALLENGE: Lack of resources. SOLUTION: Maximize time and resources by relying on trusted providers.

Local 80

Local Storytelling Infographics Resources 80