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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. If anything, with consumers expecting radical transparency, they are even more relevant. Supporting Ethical Journalism – Sept. It must be a reality.”. Ethics is central to effective public relations. It is core to our daily activities. 15, time TBD. 22, 8 p.m.

Ethics 113
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USC Report Explores the Role of Comms in a Year Where Purpose and Polarization Are Colliding

PRSay

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Now companies might be shifting away from purpose, the report says. Download a copy of the report here.

Report 86
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Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. There’s also the matter of media literacy among news consumers.

Policies 310
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The Risks of Brand Stances on Political Issues

PRSay

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 135
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

Privacy 78
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It covers business models, audience strategies, journalism practice, regulation, and future technologies. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122
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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.