Consumer Internal Journalism Policies 
PRSay
JULY 10, 2023
As consumers look for companies that share their values, brands should decide proactively how and when to speak up. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment. For communicators, there are urgent questions.
Stephen Waddington
JANUARY 12, 2022
It covers business models, audience strategies, journalism practice, regulation, and future technologies. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Publishers say that, on average, three or four different revenue streams will be important in 2022.
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Doctor Spin
FEBRUARY 22, 2024
In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Improve internal communications.
Onclusive
AUGUST 22, 2017
Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Data Journalism. Media Training.
Prohibition
DECEMBER 22, 2021
Burger King sent out a tweet, on International Women’s Day 2021, that read: “Women belong in the kitchen.” They admitted that it intended to shock, but never to offend any consumers. Facebook has been studying the impact of Instagram on its users since 2019 and the internal study was leaked to the newspaper.
PRSay
APRIL 15, 2021
Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. The truth is, companies have always weighed in on governmental policies, but it was done by backroom lobbyists for the sole benefit of the company. ’ ‘How are our customers/consumers impacted?’
Doctor Spin
FEBRUARY 14, 2024
The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers.
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