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Ethics: Not Just a Policy

PRSay

To paraphrase a friend of mine “Ethics should not just be a policy. If anything, with consumers expecting radical transparency, they are even more relevant. Supporting Ethical Journalism – Sept. It must be a reality.”. Ethics is central to effective public relations. It is core to our daily activities. 15, time TBD.

Ethics 113
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122
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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Similar laws will take effect in Virginia, Colorado, Connecticut and Utah next year.

Privacy 78
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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. I also review new vehicles.

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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

Anheuser Busch seemed to take on immigration policy, however indirectly, in another Super Bowl spot. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban.

Trends 185
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Public Relations Objectives

Doctor Spin

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L.,