Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. So how can you ensure you reach them?

Television 120

Television Crisis Crisis Management Fashion 120

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3.

Radio 59

Radio Pinterest Television Government 59

PRSay

SEPTEMBER 13, 2022

In 1995, she testified at a congressional hearing to help pass a law requiring that television sets 13 inches and larger provide closed captioning. During a recent phone interview with PRsay, Matlin talked about her career and what to expect from her Nov. We represent millions and millions of dollars of consumer buying power.

Film 148

Film Television Community Interviews 148

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Television is a visual medium, so use words to create a mental video the booker or producer will see in their mind’s eye as they read or hear the pitch.

Print 245

Print Pitching Television Newspapers 245

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. “Give consumers what they want, which is what X1 does.” The post Will Television Follow Newspapers’ Fate?

Television 28

Television Newspapers Conference Retail 28

Cision

MAY 11, 2016

In this interview, Brenda shares what she learned from appearing on a reality television show, why you need to work in an environment that motivates you and what skills communication professionals need to be successful. What are you most excited for in your new role as director of communications at Klick Communications?

Television 120

Television Travel Tourism Pitching 120

Cision

APRIL 27, 2016

In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry’s influencers. Consumers have so many choices for entertainment, and consumption patterns are changing. .

Real Estate 120

Real Estate Television Technology Agency 120

Mindful Marketing

AUGUST 27, 2022

.” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? On the other hand, alcohol producers can advertise their individual brands without necessarily encouraging consumers to drink more.

Advertising 82

Advertising Advertising Government Consumer 82

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

Case Study 36

Case Study Storytelling Television Energy 36

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

television networks have created in 30 years. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. More than 500 million hours of videos are watched on YouTube each day.

YouTube 136

YouTube Training Video Survey 136

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Read on for the full interview! Which leads into our next takeaway….

Advertising 89

Advertising Advertising B2B Creativity 89

5W PR

SEPTEMBER 26, 2017

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Either approach could garner great press. What’s the Schedule?

Publicity 83

Publicity Local Television Radio 83

Ethical Voices

JANUARY 30, 2023

My background is in radio and television journalism. I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. I had a real hard time with that because as a consumer what I saw was what it looked like. Listen to the full interview, with bonus content, here

Ethics 89

Ethics Journalism Radio Television 89

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t forward a clip of a recent television interview. You can’t blast out a link to your latest ebook.

Blogging 183

Blogging Comparison eBook Case Study 183

Mindful Marketing

JANUARY 16, 2022

” That to say, unlike the exaggerated ideas of potholes pummeling delivery vehicles and consumers carelessly dropping carryout orders, the pandemic’s negative impact on restaurants has, unfortunately, been very real. In fact, Domino’s commercial mentions that “ over 110,000 U.S. Excluding production expenses, U.S.

Local 80

Local Corporate Insurance Insurance 80

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. ” ( Psycho ) One time where professionalism overshadowed a challenging situation was when a client spokesperson was doing a television spot on a major news network.

Hotels 120

Hotels Film Television B2B 120

Institute for Public Relations

JUNE 10, 2023

Online interviews of 2,200 U.S. This summary is provided by the IPR Digital Media Research Center Morning Consult explored Americans’ perspectives on artificial intelligence (AI) and social media. adults were conducted monthly from June 2022 to May 2023. Surveys of 10,000 non-U.S. adults were collected in May 2023. →

Social Media 52

Social Media Trends Media Survey 52

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. Consumers have become more cost conscious. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Solo PR Pro

JUNE 14, 2022

Jen attended DePauw University, where she originally wanted to be a television news producer. She had a summer internship at a local station in Connecticut and discovered the job wasn’t the right fit for her after a particularly gut-wrenching day where she had to interview a grieving mother who had tragically lost her children in a fire.

Meeting 83

Meeting Radio Travel Television 83

Mindful Marketing

JUNE 19, 2022

” Lemoine and a Google colleague “interviewed” LaMDA in several distinct chat sessions during which the AI perpetuated a very human-like conversation. Messaging: As suggested above, consumers have primary responsibility for controlling their product use. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

ReimaginePR

MAY 30, 2015

Interviews – Q & A on video. Television shows cut to a new angle on average every 3 seconds or so. This is shot as if done by a television station. It lets a television or video outlet run your answers cutting in their anchor asking the questions. Great high-resolution pictures of product and key people.

Media 120

Media Television Video Print 120

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" I think it's a formula that works well in this hyper-dynamic life.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

JANUARY 20, 2016

My role was public relations, so I managed all the media that attended the mountain, came to the mountain to do stories and set them up with interviews and provided them specific data. I got to the point where I got to Boston as a journalist in television when I wanted to get back into public relations and marketing.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Mora Communications

OCTOBER 13, 2017

When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. A national TV interview can be worth its weight in gold. There is no better source for organically marketing your brand (i.e your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Sword and the Script

NOVEMBER 26, 2016

This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. It’s well worth a read as well. The really difficult part is implementation.’.

Brand 60

Brand Branding Content Marketing Film 60

Bad Pitch Blog

SEPTEMBER 18, 2011

When I am speaking about a media interview, say on television, they assume I’m on camera. I explained that while advertising is more socially accepted among consumers and businesses, PR is more beneficial for those companies that did it right and for the consumers they targeted. She whined a lot. That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. They waste the time of marketers, ambassadors and consumers, often throwing away dollars and time that would be better spent on more finely tuned strategies. Zakin said in a recent interview , “Never stop talking to your customer. …

Fashion 73

Fashion Instagram Enterprise Brand 73

PRSay

AUGUST 12, 2016

The process of emailing a press release to a reporter/editor, following up via phone to pitch your story, offering a spokesperson interview, coordinating that conversation, followed by the story ultimately appearing in print is long gone. The traditional cadence of pitching stories to media has even evolved as well.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

JUNE 1, 2016

Content” has become a buzzword that, for many marketers, sounds like the magic wand to all their consumer engagement woes. Specifically, it was shifting away from the paternalistic model of media conglomerates — whose message was 'let me help you understand what’s happening in the world' — to a much more consumer-directed model.

Brand 48

Brand Branding Storytelling Healthcare 48

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. I explained that while advertising might be more socially accepted among consumers and businesses, PR is ultimately more beneficial for the companies that did it right and the consumers they targeted. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. NEWSnet is an American news-oriented free-to-air television network and newscast production company. The more people I get to interview, the merrier. What story or stories are you most proud of?

Automotive 92

Automotive Meeting Report Journalism 92

PR Conversations

AUGUST 7, 2014

This year—partly thanks to the refrigerators that sent out their own spam emails, television sets sending unauthorised data into the cloud and smart LED bulbs leaking passwords as well as light—the conversation around wearable and connected devices has gained some traction.

Publicity 87

Publicity Ethics Technology Government 87

PR for Anyone

APRIL 13, 2022

For YouTube you want longer-form content to get your watch hours up but actually, most people prefer to consume short-form video. I want people to watch them, consume them, and take action and when they are short and sweet, that happens. What issues does your ideal consumer have and how can you fix it?

Video 130

Video Strategy YouTube Interviews 130

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. Dozens of leading global PR experts have contributed to this book by agreeing to be interviewed on the topic of a social media revolution.

Print 64

Print Social Media Web Television 64