ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333

Agency Internal International Resources 333

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. A strong news cycle.

Agency 310

Agency B2B B2C Pitching 310

Onclusive

DECEMBER 6, 2019

Here, you can meet senior level marketing professionals who are tackling the challenges present in delivering ROI. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Plan for two full days of sessions, speakers, and networking.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Landis PR

MARCH 18, 2024

Here are five ways media training can help: Erase any fears about interviewing or presenting While media training prepares you for media interviews, the content you learn in media training applies to other speaking formats as well. Media training increases confidence in any interview situation.

Media Training 59

Media Training Training Media Interviews 59

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

Wireless 78

Wireless Consumer Creativity Marketing 78

Maxim Behar

MARCH 6, 2023

The event presented current issues in the energy sector. The PR expert Maxim Behar participates in the first of a series of events to be held as part of the "Yes! To Bulgaria's Green Economy", organized by the Solar Academy Bulgaria Association, Standard Media and M3 Communications Group, Inc. Among the participants were also Eng.

Energy 52

Energy Internal International Policies 52

5W PR

OCTOBER 11, 2023

These dairy-free drinks are free from stevia and provide a healthy option for consumers seeking more protein. This dual approach to immunity support offers a holistic solution for health-conscious consumers. Kekoa Foods, Serenity Kids, and lil’ gourmets also presented organic vegetable-based baby food without added sugar.

Trends 78

Trends Consumer Retail System 78

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

5W PR

JANUARY 2, 2020

Another thing for corporations to keep in mind is that these admissions ought to be an ongoing program that lets consumers feel that they are being regularly updated, as opposed to a one-off admission. Advertising was the sole tool used to manage the company’s image to the consumer audience. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. This applies to the media also. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Most influential media for consumer communication in Israel Ynet / Yedioth Ahronoth – Online + Print Walla! The digital era has expanded media’s reach, with online and social media shaping opinions.

Print 106

Print Marketing Real Estate Automotive 106

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. Our first study drove story volume and quality while also presenting Uberall and its team as rightful authorities on location-based marketing. But, more often than not, internal data doesn’t work for B2B PR. Don’t run away from consumers. This is natural.

B2B 147

B2B Data Retail Survey 147

Landis PR

JANUARY 16, 2024

PRGN is represented in more than 30 countries and is present in more than 70 cities and locations. As I discuss on this week’s PRGN Presents podcast , another aspect that I really like about PRGN is that we put a big emphasis on bringing people together. It’s more of a journey. Frankly, PR people tend to talk more than they listen.

Agency 59

Agency Internal International Meeting 59

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Bianchi Biz Blog

APRIL 3, 2024

It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers. And for many automaker and supplier executives, it’s held essentially in their “backyard” – Motown. of Energy, the U.S.

Automotive 98

Automotive Mobile Trade Shows Engineering 98

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Maxim Behar

MAY 13, 2024

for "internal pressure within the media itself," 66.2% for "external pressure," and 25% "neither internal nor external pressure, my colleague is censoring themself." And consumers' trust should be higher precisely because of this - there are teams publishing information professionally and ensuring that this information is accurate.

Social Media 64

Social Media Newspapers Television Radio 64

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As one of the largest tech events in the world, CES has long been a must-attend for anyone in consumer or business technology. ANA Brand Masters.

Conference 156

Conference Privacy Advertising Advertising 156

Karen Freberg

MARCH 16, 2018

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. Being present and active on social media is crucial to help establish relationships and connections. This was a quick trip for me, but one I was very excited to make. How did I get to CASE? Just a thought!

Education 44

Education Social Media Trends Media 44

PRSay

NOVEMBER 5, 2021

These types of media content present both problems and opportunities for your clients. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. As a result, consumers have been holding brands accountable for the perceived endorsement of problematic news content.

Communications 189

Communications Journalism Advertising Advertising 189

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. Research” involves gathering, analyzing and interpreting data about a market, company or brand, and its past, present and future potential.

Measurement 185

Measurement Communications Analysis Data 185

Presspage

FEBRUARY 8, 2024

However, the International Sustainability Standards Board (ISSB) aims to cut through the noise by establishing a unified global reporting framework. Consumers are making decisions more consciously, and it’s becoming harder to ignore the effects of the climate crisis. This confusion hampers stakeholders from making informed decisions.

Report 109

Report Government Financial Trends 109

Maxim Behar

APRIL 2, 2024

Everything revolved around when the client would come in and say, “Could you present my product to the media?” To a great extent, PR experts need to know the target consumer, their traits, media consumption habits, preferences, everything. Today, we are using social media and holding it in our hands.

Print 64

Print Social Media Web Television 64

PR for Anyone

FEBRUARY 21, 2024

With the overwhelming influx of news and its impact on stress levels, it’s more important than ever to be mindful of how we consume information. Despite understanding that social media presents curated images, individuals still internalize these visuals, leading to feelings of inadequacy and comparison.

Exercises 130

Exercises Social Media Television Comparison 130

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. During the presentation, Luttrell, an assistant professor at S.I. Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. In an insightful presentation, Jasper shared his valuable learnings on the challenges faced, strategies adopted, and results achieved by the renowned automobile brand when trying to tap into new target audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website). adults get their daily news : social media.

Strategy 98

Strategy Publicity Media Video 98

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 148

Data Crisis Corporate Crisis Management 148

PRSay

OCTOBER 15, 2020

Striking the right tone in your messaging is as important as presenting consistent, factual and concise information. According to multiple studies, the average consumer is presented with up to 10,000 ads per day. According to multiple studies, the average consumer is presented with up to 10,000 ads per day.

Product Launch 166

Product Launch Radio Employee Consumer 166

ImPRessions - Crenshaw Communications

JUNE 27, 2018

It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. ” A large committee will be time-consuming and unwieldy. Ask for a conversation, not a presentation.

Agency 136

Agency Groups Meeting Internal 136

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. ” This presents a challenge to the public relations industry because it leaves us with a proof problem. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

5W PR

AUGUST 12, 2020

The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. 4 internal communications strategies for healthcare PR. #1. For all these scenarios, companies should have an effective internal communication strategy.

Healthcare 88

Healthcare Strategy Communications Policies 88

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 158

Publicity Social Media Report Fashion 158

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120