Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Before I judge Air Koryo too harshly for its visual storytelling, it’s worth looking at a how a couple of the better airlines handle their Facebook pages. I think we can agree that this is not brand storytelling at its best.

Airlines 134

Airlines Storytelling Facebook Travel 134

Onclusive

FEBRUARY 14, 2023

Be detailed   Unsubstantiated storytelling leads to greenwashing accusations. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.

Reputation 195

Reputation Automotive Brand Branding 195

5W PR

OCTOBER 31, 2023

PR Decoded PR Week’s PR Decoded networking event revolves around the theme “Purpose+,” emphasizing how PR professionals can maintain purposeful messaging amid growing consumer distrust. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 6, 2019

The International Association for Measurement and Evaluation of Communication hosts a global summit where thought leaders speak, prestigious PR awards are presented, and you can hear case-study experience from visionary companies and businesses like yours. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

NOVEMBER 1, 2023

Storytelling is at the heart of who we are, whether it’s College GameDay or PR or internal communications. But the storytelling aspect of what ESPN does — and how it can relate to PR — is finding that human element, finding a way to connect to whoever your consumer group or stakeholders are, to make that connection.

Sports 77

Sports Ethics Television Storytelling 77

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. There’s no buy-in at the top . And they’re worth it. Aiming too high to start.

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 144

Data How To Storytelling Analytics 144

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In How are they consumed and by who? Show… then tell.

Conference 112

Conference Communications Storytelling Social Media 112

Landis PR

DECEMBER 12, 2022

90% of consumers care about sustainability when buying goods and services. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers. The press will look beyond initiatives and internal communications.

Financial 52

Financial Government Storytelling System 52

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

PR in High Definition

APRIL 25, 2022

Not just with audiences, but with your internal comms too. Using engaging internal comms strategies to hold attention will also ensure this is reflected externally. It seems obvious, but the simplicity of the beginning, middle and end with challenges addressed by solutions, is just the way our brains like to consume.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. I feel the brands that market themselves the best know what makes them unique and they let that guide their storytelling.

Consumer 226

Consumer Trends Agency Pitching 226

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. Employee storytelling. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 21, 2016

Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. You recently joined WE Communications as president, International and WE+. Have a fundamental understanding of video storytelling.

Local 120

Local Newspapers Internal International 120

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. This internship has also provided the opportunity to practice my chemistry using the elements of storytelling. It suggested there’s an educational responsibility from agencies to clients that will benefit both industries and those consuming the story.

Exercises 69

Exercises Pitching Storytelling Internal 69

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. .

Travel 58

Travel Hotels Storytelling Content Marketing 58

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Are you looking to track your earned media in a way that’s easier and more efficient?

Media 80

Media Storytelling System Technology 80

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers.

Corporate 168

Corporate How To Employee Nonprofit 168

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.

Travel 40

Travel Tourism Airlines Hotels 40

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience.

Trends 157

Trends Privacy Data Reputation 157

The Hoffman Agency

AUGUST 5, 2022

By Shipra Shukla, Intern. I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. The information and experiences shared by other interns and employees via Hoffman’s blog helped me to decide that this was the right place.

Internal 36

Internal International SEO Storytelling 36

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Flatiron Communications

NOVEMBER 23, 2014

For a sense of where the TV industry is headed, watch the repartee between Stelter and Horschhorn below: I also attended the annual Paley International Council Summit where a who’s who of media luminaries gathered to offer their insiders’ perspective on the digitally disrupted and wholesale realignment of the mdia industries.

Storytelling 34

Storytelling Television Radio Media 34

Contently - Strategy

AUGUST 11, 2022

However, ad spend is down , particularly in consumer and B2B tech. You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. How to adapt your goals during tough times. You should be!

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories. Myth: Today’s PR is influencer marketing.

B2C 120

B2C Product Launch SEO Storytelling 120

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I I helped them recognize the importance of clear internal communications. You could say Doug Levy was born to work in the media and communications industry. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

Wadds Inc.

JANUARY 16, 2023

Marc: With only little formal education and growing up in humble environments, Abraham Lincoln not only stands as a political giant in American history, but his ability to connect with audiences as a master storyteller and persuader are most worthy of our examination. That was why I included a brief section about Lincoln in my book.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Cision

APRIL 21, 2015

At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. Don’t miss Matthew’s free webinar!

Video 120

Video Brand Branding Trends 120

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. as an internal gut check. One of the most succinct and successful ways to do this?

Video 52

Video Agency Viral Nonprofit 52

PRSay

NOVEMBER 7, 2019

Learn everything you can about what they’re doing internally and externally. The way information is produced and consumed has changed vastly in those eight decades. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com. Just show up. Get into the field.

Public Affairs 149

Public Affairs Publicity Newspapers Storytelling 149

The Hoffman Agency

AUGUST 10, 2023

I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship. The Hoffman Agency is all about the crossroads of storytelling and innovative tech. Deciding to focus my energy on landing a job in tech PR was an exciting moment of clarity.

Case Study 36

Case Study Storytelling Television Energy 36

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). According to research from Nielsen , consumer trust in earned media remains higher than both paid and owned sources. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

Software 0

Software Media Leadership Journalism 0