Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach. billion are active on social media.

Social Media 120

Social Media Marketing Media Study 120

Landis PR

APRIL 29, 2024

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. The Most Popular Social Media Channels in Finland Youtube : 4.46 million users Instagram : 2.47 million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59

Shift Communications

JULY 25, 2016

Social media is heavily tied into PR for one very basic reason: it is everywhere. Insight into media targets. Social media makes your job easier. If you need to quick method to update your media list or garner insight into a reporter’s interests, all you need to do is monitor a reporter’s social media channels.

Social Media 60

Social Media Media Television Print 60

Deirdre Breakenridge

JUNE 25, 2018

As with most fields in Public Relations, there is no arguing that social media is changing the game. Consumers, especially young ones, are getting most of their content from social media and online platforms. The changing media landscape has made companies and organizations change the way they do PR.

Sports 150

Sports Television Social Media Newspapers 150

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Find The Right Social Media Channel. With a population of around 57 million within the U.S., Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

The Hoyt Organization

MARCH 25, 2024

This content can take various forms, such as press releases , blog posts, social media posts, and articles. The channels you choose depend on your target audience’s preferences and where they will most likely consume information. When crafting content for healthcare public relations, it is crucial to consider the audience.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. “ visual social media” or “Instagram”).

Communications 206

Communications Television Transportation Study 206

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

What’s more, many Indian consumers are more comfortable reading product information in their regional language. In India, which features a rich variety of vernacular languages, marketers and brands must constantly innovate to know their audience, build insights to create content in the right context and connect with consumers. .

Mobile 156

Mobile Local Technology Trends 156

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Listen to Increase Customer Spend. Empowered customers are on the move.

How To 149

How To Social Media B2C Television 149

Stephen Waddington

JULY 6, 2020

Ofcom released a new report on consumer internet usage last week. We’re spending more time video calling, social media and streaming, but then you knew that already. One third (32%) of online adults now spend more time viewing video-sharing services than broadcast television.

Report 130

Report Video Television Trends 130

PRSay

JANUARY 3, 2018

For much of the past decade, authors of articles such as this one predicted changes in how content would be created and disseminated given the continued emergence of social and other digital-media platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Marketwired

FEBRUARY 4, 2016

Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Newsrooms have been shrinking, so our need to understand what the media want is integral. Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds.

Television 100

Television Radio Measurement Facebook 100

Cision

APRIL 27, 2016

Rogers & Cowan has a tremendous roster of brand and entertainment clients, and I’m especially excited to be leading new business, marketing and social media efforts for the agency’s entertainment and brand teams. Consumers have so many choices for entertainment, and consumption patterns are changing. .

Real Estate 120

Real Estate Television Technology Agency 120

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Social media management is a 24/7 job.

Communications 120

Communications Social Media Television Radio 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Critical Mention

OCTOBER 27, 2018

Agency life can be tough, but [L]earned Media’s CEO Sam Zises has got it down to a science. In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What’s your day-to-day like as the Founder & CEO of [L]earned media?

Interviews 79

Interviews Media Content Marketing Facebook 79

5W PR

FEBRUARY 7, 2017

There’s usually either a social media element or a content marketing element when it comes to influencer marketing, or sometimes even both. One of the most common ways for influencers to market your business is through their own social media accounts. Brands may choose anyone who has a large social media following.

Brand 79

Brand Branding Marketing Social Media 79

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

DECEMBER 5, 2019

Think of it like this: consumer brand works to share the story of why you should spend your money somewhere. These days, there are so many ways for a job seeker to research a company when they are considering jobs – LinkedIn and other social media sites, Glassdoor, Indeed, careers websites and more.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR Fuel

JUNE 26, 2020

Understanding who your audience is can help with identifying what type of media they consume. Your next step is to hit the Internet and begin researching media outlets whose target audience matches yours. Another option is finding them on Twitter since this is the preferred social media platform for journalists.

How To 53

How To Writing Guidelines Television 53

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. Many organizations and businesses heavily rely on media data and analytics.

Reputation 105

Reputation Brand Branding Analytics 105

David PR Group

SEPTEMBER 3, 2014

Back in ’09, faxing an article was equivalent to today’s social sharing. If you have ever posted a news link to Facebook, Twitter, or Instagram, then you have participated in the social sharing ecosystem which is overtaking traditional channels as the most powerful way to distribute information.

Newspapers 73

Newspapers Print Radio Local 73

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. Because of these trends, MediaKix estimates that total influencer marketing spend will grow to $5 billion-$10 billion by 2020, with the Instagram market alone set to hit $2 billion by 2019. Ask, “What about our brand do you love most?”

Fashion 73

Fashion Instagram Enterprise Brand 73

Critical Mention

SEPTEMBER 13, 2019

Keep in mind, it’s very important to track earned media KPIs as well. Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. SEO plays a big part in today’s digital media marketing. Keep SEO in Mind.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

The Resolution Blog

JULY 30, 2019

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If

Instagram 120

Instagram Examples Brand Branding 120

Solo PR Pro

SEPTEMBER 8, 2015

She also touched on the importance of social media in bringing tweens and teens to the parks, and the challenge of choosing, and budgeting for, popular YouTube creators to produce content on-site.For example, YouTubers with millions of subscribers may ask as much as $75,000 to produce content on-site.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Cision

AUGUST 27, 2015

Instagram is changing. Its latest updates to the Search and Explore functions are turning the social network into an easy-to-navigate news source. That means the network could become PR pros’ social media go-to. However, Instagram may become a crucial tool for detecting and engaging in breaking news stories and trends.

Instagram 120

Instagram Television Trends Resources 120

Shift Communications

APRIL 13, 2022

The importance of social media. Brands today are built on social. So, it’s due strategy and resources that match the level of importance consumers pay it. In our new blog series, our social specialists analyzed what’s working (and not) on the primary social networks. What hasn’t?

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

David PR Group

FEBRUARY 1, 2019

We often hear about celebrities getting paid big bucks to endorse products on Instagram. Reality television personality, model and entrepreneur Kylie Jenner purportedly earns $1 million per sponsored post. Is part of her deal a number of Instagram posts per year, for example? So how should you use Instagram for your business?

Instagram 51

Instagram Company Small Business Television 51

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences. This digital landscape offers fertile ground for digital marketing, online PR campaigns, and social media engagement.

Marketing 92

Marketing Local Crisis Management Internal 92