Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60

Writing SEO Google Local 60

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Infographics. Once you understand they need: Quotes from experts.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

SEPTEMBER 21, 2018

Who are these consumers, and where do they typically find the articles they read? Visual assets like infographics are more expensive.) As Fox writes: As we collaborated with our marketing teams, they began featuring athenaInsight regularly in campaigns. What are their job titles? What terms do they search? Using too many tools.

Content Marketing 111

Content Marketing Print Analysis Data 111

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Or it can come from internal data. Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic. You’re looking for keywords with five qualities: Relevancy.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. The survey was conducted by research firm B2B International and included respondents in both the US and Western Europe. Increasing brand awareness 46%.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Data Whiz. The Mobile Mogul.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Data Whiz. The Mobile Mogul.

Marketing 40

Marketing Mobile Engineering Technology 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Write like your intended audience talks.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. Great listening skills, strong research abilities, and excellent writing skills.

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

JUNE 11, 2020

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

“There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Fuel

OCTOBER 16, 2018

Going through them all is time consuming, meaning you need to simplify your pitch as much as possible. As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Write subject lines that you could see as headlines in the reporter’s publication.

Web 40

Web Pitching Local Report 40

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. Publish long and short-form pieces, as well as multimedia like videos and infographics to keep readers engaged.

Blogging 51

Blogging Brand Branding How To 51

MaccaPR

OCTOBER 17, 2016

Write, Tell and Show Your Sustainability Story. Pharmaceutical giant Eli Lilly incorporate its 136 page integrated report into a microsite that also houses videos, infographics and charts to tell its story, all communications tactics that are growing in popularity in corporate sustainability reports.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Broadband internet access became a mainstream consumer proposition in 2000. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. Consumers of content - whether. Your blog authors - if identified by name - can serve that same purpose.

Blogging 48

Blogging Employee Corporate Google 48

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Re-write white papers as long form contributed articles. Thread contributed content into blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60