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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about? You report the facts.

Writing 294
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 138
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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

Instead of vague objectives like “build positive visibility” or “support sales efforts” the goals should be accompanied by specific tactics and deliverables, e.g. “write and place generate 3-5 bylined pieces per month on the following topics…” There’s a lack of internal consensus about PR.

Agency 333
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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418
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What Readability Level Makes Sense for Your Audience?

PRSay

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Owned Media/Content Strategy.

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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. Be an educator   To consumers: It’s one thing to share what your company is doing to meet its environmental commitments, but quite another if you want to be perceived as sincere about creating lasting change.