ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

How To 241

How To Advertising Advertising Data 241

The Proactive Report

MARCH 27, 2020

If you’re not able to deliver your products or services as usual, then think of how you could build trust and affinity during this time. Consumers need to see consistency in brand messaging in times of uncertainty. In 2019 Pew Research Center reported that more than half of adults get their news on social media.

Crisis 225

Crisis How To Small Business Social Media 225

Agility PR Solutions

SEPTEMBER 26, 2021

Uncertainty still holds sway over the nation’s cultural zeitgeist, and has businesses and marketers unsure how to proceed in order to connect with consumers. New research from comms giant Ruder Finn takes a deep dive into how Americans think about the future and how business leaders play a role in shaping American outlook.

Report 142

Report Consumer Marketing How To 142

Onclusive

FEBRUARY 14, 2023

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash. Publicize your plan of action to rectify the situation to show how important this is, and report back on it often. If you do it right. You can register here.

Reputation 195

Reputation Automotive Brand Branding 195

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. Those are the things that I report on.”

Pitching 93

Pitching Consumer Trends Viral 93

NewsWhip

OCTOBER 19, 2023

The way the public consumes its news in today’s world is continuously evolving, and short-form video platforms are largely responsible for the change in news consumption habits. If you’d like to learn more about how to monitor publishers across all social media platforms, chat with a member of our team today.

Instagram 78

Instagram Report Video Financial 78

Agility PR Solutions

NOVEMBER 11, 2021

The way we consume and create social media is constantly changing. As consumers become producers, the line between what is the news and what is UGC has begun to blur. Image Source: Medium) As over 71 percent of young people report that they consume their news on social media platforms such as Twitter, Facebook and […].

How To 92

How To Consumer Social Media Facebook 92

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! A calendar invite will take care of simple things like time and date, but more in-depth info is needed on what the reporter or analyst is interested in. Did the reporter find you, or did you find them?

Writing 130

Writing How To Interviews Pitching 130

Axia PR

AUGUST 24, 2018

Our PR firm’s process for reporting public relations campaigns. In order to evaluate, you must have reporting methods, so you know if your audiences are consuming your messages and how your messages have affected your audiences over time. Strategic communication requires consistent evaluation.

Report 48

Report Publicity How To Consumer 48

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Here’s how to take advantage of newsjacking for B2B companies. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over.

Strategy 257

Strategy How To SEO Engineering 257

5W PR

NOVEMBER 17, 2020

It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. It’s important to first learn how the brand’s industry tracks users’ frequency to get started. Popular social media sites report high percentages in all categories because of the frequency of visits.

Consumer 88

Consumer Airlines Energy Industry 88

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. Are they being risk-averse enough?

Community 90

Community How To Marketing Data 90

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

MAY 1, 2019

It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

Barokas

JULY 6, 2020

This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. We wanted to share some of these insights with you, our blog followers, so I asked our consumer tech guru, Jason Michael, to participate in a Q&A.

Consumer 131

Consumer Product Launch Agency Sports 131

Buzzstream

APRIL 25, 2024

I’ll walk you through how to turn your unlinked mentions into links. According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name.

Brand 62

Brand Branding How To SEO 62

Cision

JULY 31, 2017

Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline. With Amazon’s purchase of Whole Foods , these and other brands will face increasing competition, making it imperative for them to own their conversations with consumers.

Strategy 215

Strategy How To Social Media Consumer 215

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. Combing through a list of ever-expanding search queries can be very time-consuming. So, being able to report on conversions makes your digital PR campaign much more impactful. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Cision

SEPTEMBER 22, 2016

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences.

Consumer 120

Consumer Crisis Management Advertising Advertising 120

Cision

JULY 11, 2017

Own Your Coverage: Passively receiving a daily or weekly email report summarizing your coverage is not the most efficient use of your time or tools. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications. Not sure where to begin?

How To 265

How To Media Software Agriculture 265

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Relationship -> (Gender preference, Relationship status).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. And consider campaigns that don’t constantly ask for donations from cause-fatigued consumers. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. The UK-based company provides coverage reports. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 88

Pitching Report Software Survey 88

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. However, we saw a shift on that front in our 2021 report on the state of finance content.

Financial 109

Financial Banking How To Marketing 109

Cision

JULY 8, 2016

How can brands ensure their target audiences see and consume their content? Similarly, those who monitor influencers’ social conversations will have a better understanding of their interests and how to utilize them in future pitches. Here are a three tips for earning media from influencers: Be Human. Create Suspense.

Case Study 192

Case Study How To Media Pitching 192

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Share marketing plans, messaging documents, and competitive or consumer research, of course, but there are other materials that will add value, like the CEO’s recent speeches, paid analyst reports, and records from prior PR or marketing partnerships. Don’t overuse email. It will improve the next recommendation.

Agency 178

Agency How To Meeting Construction 178

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 144

B2B Study Consumer Report 144