Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

Cision

SEPTEMBER 24, 2021

Angela Lashbrook joins Consumer Reports, Lara Walsh promoted at Elite Daily, and more.

Consumer 137

Consumer Report Media Blogging 137

5W PR

FEBRUARY 22, 2024

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Study 175

Study Data Consumer Survey 175

Agility PR Solutions

NOVEMBER 21, 2023

not to mention the importance of multicultural relations in society today—and not to mention the number of Hispanic/Latinx reporters in the country—it’s a bit pathetic that the sector’s media portrayal continues to be so disappointing. With the sheer number and spending power of the Hispanic/Latinx American population in the U.S.,

Consumer 105

Consumer Media Report Marketing 105

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Brand Branding 148

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 135

Reputation Corporate Report Employee 135

Business Wire

SEPTEMBER 29, 2021

For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period.

Report 195

Report Blogging Travel Consumer 195

Agility PR Solutions

JANUARY 8, 2024

With brand purpose expectations still high among consumers, openly and actively participating in these societal initiatives earns goodwill, not to mention the reward of improving one’s […] The post Corporate citizenship in America: Companies take a variety of approaches, but measurement and reporting need improvement appeared first on Agility (..)

Corporate 110

Corporate Measurement Report Company 110

Agility PR Solutions

JULY 2, 2019

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions. The study, In Brands We Trust?,

Consumer 140

Consumer Report Brand Branding 140

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Start by following these 20 cybersecurity reporters. Catalin is ZDNet’s cybersecurity reporter. William joined Bloomberg as a cybersecurity reporter last summer.

Twitter 221

Twitter Report Privacy Government 221

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. They’re often hosted by influential reporters and are ideal when you don’t have time to sit down and read the news first thing in the morning. . What are some ways you consume the news that others may not know about?

Consumer 193

Consumer Journalism Training Twitter 193

Agility PR Solutions

SEPTEMBER 6, 2022

The firm’s new report, Aligning Marketers and Influencers: Shifting […]. The post A shifting power dynamic puts influencers at the center of brand-consumer relationships appeared first on Agility PR Solutions.

Consumer 169

Consumer Brand Branding Report 169

Agility PR Solutions

OCTOBER 20, 2021

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer 147

Consumer Brand Branding Report 147

Agility PR Solutions

NOVEMBER 29, 2021

consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council.

Consumer 145

Consumer Retail Report Brand 145

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada. Online Spending.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

AUGUST 14, 2019

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. Mobile Consumer Report, now in its fourth year, shows that deals continue to be […].

Mobile 72

Mobile Consumer Report Brand 72

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. Finish this sentence: If I am not reporting, I am … riding one of my many bikes. So if an ordinary consumer can’t access why some piece of news is important, I’m going to pass. Before that, I covered the auto industry for Business Insider.

Meeting 85

Meeting Report Transportation Automotive 85

Agility PR Solutions

FEBRUARY 3, 2019

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to the 24th annual Customer Loyalty Engagement Index (CLEI) from brand engagement and customer loyalty research consultancy Brand Keys.

Consumer 80

Consumer Report Brand Branding 80

Agility PR Solutions

JULY 28, 2021

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. The post Consumers crave more personal, conversational brand messaging with local businesses appeared first on Agility PR Solutions.

Local 148

Local Consumer Brand Branding 148

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Agility PR Solutions

SEPTEMBER 26, 2021

Uncertainty still holds sway over the nation’s cultural zeitgeist, and has businesses and marketers unsure how to proceed in order to connect with consumers. The post New Ruder Finn report explores Americans’ outlook on the future appeared first on Agility PR Solutions. The newly […].

Report 142

Report Consumer Marketing How To 142

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends Marketing SMB 78

Stephen Waddington

JULY 1, 2021

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. Today we’ve published a report Corporate Digital Responsibility: What You Need To Know Right Now. However, data breaches or leaks have become commonplace.

Corporate 141

Corporate Report Privacy Government 141

Agility PR Solutions

OCTOBER 3, 2022

Even though inflation is driving price hikes on everyday items, consumers are willing to pay more for sustainable products, according to a new report from software reviews and selection platform Capterra. Consumers who strongly agree that sustainable products are reasonably priced have doubled since 2021 (32 percent vs.16 percent).

Consumer 86

Consumer Software Report Brand 86

Agility PR Solutions

FEBRUARY 24, 2022

The firm’s new report, with research partner Dynata, reveals trends in brand loyalty and implications around […]. The post Most consumers say brand loyalty is about feeling understood and valued, not discounts appeared first on Agility PR Solutions.

Consumer 155

Consumer Brand Branding Software 155

Agility PR Solutions

MARCH 9, 2023

The firm’s new report, […] The post Customer service PR: Negative interactions motivate consumers to consider switching brands appeared first on Agility PR Solutions.

Customer Service 78

Customer Service Consumer Brand Branding 78

Agility PR Solutions

JANUARY 25, 2022

Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a gap between consumer expectation and company actions.

Consumer 148

Consumer Crisis Customer Service Trends 148

Agility PR Solutions

DECEMBER 8, 2020

Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […].

Consumer 170

Consumer Brand Branding Marketing 170

Agility PR Solutions

NOVEMBER 4, 2021

As consumer spending is set to eclipse last year’s record numbers, retailers are under enormous pressure to deliver a seamless shopping experience amid rising concerns of supply chain disruptions that have and will impact inventory, according to new research from business monitoring firm Anodot.

Consumer 153

Consumer Retail Study Report 153

5W PR

AUGUST 10, 2020

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. Here’s the five. Wearable Devices. Smart Assistants.

Consumer 97

Consumer Meeting Mobile Study 97

Agility PR Solutions

OCTOBER 31, 2022

The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands’ entry into virtual environments—and have a long wish list of opportunities and expectations.

Consumer 114

Consumer Brand Branding Software 114

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I So just the fact that we have this all-consuming story has been a big change.”. And of course, stay flexible. “I

Journalism 211

Journalism Report Interviews Meeting 211

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97