Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Maintain a relationship with the reporter.

How To 245

How To Media Report Interviews 245

ImPRessions - Crenshaw Communications

MARCH 2, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Here’s how to take advantage of newsjacking for B2B companies. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

B2B 156

B2B How To Pitching Conference 156

Cision

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over.

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Who’s got the beat?

Consumer 120

Consumer Strategy Print Pitching 120

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

Bianchi Biz Blog

SEPTEMBER 21, 2023

However, most of the journalists attending these events are more consumer-product-oriented, and these receptions tend to lend themselves to smaller, table-top type product displays, rather than active vehicle technology demonstrations. 3,273 exhibitors in 2023, including 1,051 start-ups, attracted reporters from all over the world.

Technology 93

Technology Automotive Mobile Interviews 93

Buchanan PR

NOVEMBER 4, 2021

When a firm is smaller, attorneys tend to have more on their plates, and thus fewer people with the time to interview or engage with the media. However, they may not have the luxury of being able to sit for multiple interviews like an attorney at a large law firm might. Midsize Law Firms.

How To 52

How To Media Interviews Pitching 52

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

A highly technical martech piece would be placed where a savvy mid-level executive would see it, not a consumer with no technical or martech experience. As PR professionals, we’re constantly on calls with clients to discuss any ongoing initiatives and brainstorming how to move a campaign forward. The post Showtime!

Pitching 193

Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Fun fact about me: before getting into PR , I wanted to be a reporter. I was a journalism major, so most of my writing experience in college had a reporting angle. Here are some ways in which writing for PR differs from being a journalist, how to make it work. You report the facts. What are you writing about?

Writing 294

Writing Journalism Pitching Guidelines 294

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

Contently - Strategy

OCTOBER 9, 2019

According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research. Using the same vocabulary as your consumers helps consumers feel closer to a brand. How to develop customer empathy, in 10 steps. Group interviews lead to groupthink.

Marketing 108

Marketing How To B2B Exercises 108

PR Fuel

JANUARY 10, 2022

This could include announcing an app launch, publishing your company’s annual report. To arrange an interview with Sarah Smith, CEO of XYZ Company, please contact the company at (123) 456-7890 or email news@xyzcompany.com. Make sure to include relevant information about how it works and how it benefits consumers.

How To 105

How To Examples Interviews Company 105

Cision

JUNE 9, 2016

As a former TV reporter and anchor, one of the most common questions I get asked is, “How do I get on TV?” Making something newsworthy means having a “real person” to interview. Before even clicking, a reporter knows what’s inside is different and you have something visual to add. Now, that is a story.

Pitching 120

Pitching How To Brand Branding 120

Prohibition

JULY 7, 2023

The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Bianchi Biz Blog

JULY 21, 2022

Based on our years of PR experience and supporting clients at CES, we’ve outlined six media relations facts, as well as the challenge you may face and the opportunities that could potentially surround them: 2,279 exhibitors in 2022 attracted reporters from all over the world. It’s logistically impossible.

Mobile 113

Mobile Technology Automotive Interviews 113

Axia PR

FEBRUARY 14, 2018

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece.

Interviews 48

Interviews Reputation Consumer Report 48

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) News & World Report. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 131

Publicity Small Business Trends Leadership 131

PR Fuel

JUNE 11, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

AUGUST 19, 2021

Obstacle: A large majority of the 6,517 journalists (60% domestic and 40% international) that attended CES 2020 attended to cover the latest in consumer electronic products and gadgets. More than 4,400 exhibitors in 2020 attracted reporters from all over the world. How does a reporter cover hundreds of exhibitors in just a few days?

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Here’s how to take advantage of newsjacking for B2B companies. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

B2B 256

B2B Pitching Conference Privacy 256

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Let’s try to focus on reporters.

Digital PR 62

Digital PR Report How To Pitching 62

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

DECEMBER 6, 2016

Securing broadcast for a client is a unique beast; with thinning newsroom staff and an increasingly faster news cycle, it can be a challenge to get broadcast media to focus on a consumer client. To pitch broadcast, you need to be resilient and smart about how you make your case for coverage. Lauren Bigelow. Account Executive.

How To 60

How To Film Pitching Guidelines 60

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Task 1 – Extracting the key points from the report WordTune creates summaries of text based on a PDF, URL, or text.

Tools 98

Tools Writing Pitching Web 98

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Companies aren’t sure how to perform research, so they skip it altogether. Guessing about a use case for your product?

B2B 137

B2B Company Survey Enterprise 137

Shift Communications

MARCH 1, 2016

When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” as gotcha questions, because they shouldn’t be for someone interviewing for a PR position. How do we carve in reading time? This way, reading is broken up and less time consuming. Let’s be fair.

How To 60

How To Media Interviews Pitching 60

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. That’s where a survey can come in.

Survey 60

Survey Data Brand Branding 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

JULY 22, 2019

How to navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? According to the Cision State of the Media Report 59 percent of U.S. consumers say they are suspicious of news content. Yet the business of public relations is thriving. Here’s why.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Award entries are expensive, time consuming, and challenging, so check out these tips for winning in our earlier post. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Media training. The post Beyond Publicity: What Your PR Agency Can Do appeared first on Crenshaw Communications.

Agency 188

Agency Publicity Media Training Training 188

Presspage

JUNE 19, 2018

Every corporate online newsroom has “musts”—the essential areas that are most visited by reporters and other key users. At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. Here are a few areas every online newsroom should offer: 1.

Automotive 117

Automotive Mobile Interviews Video 117

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. How to deflect attention from a rival expected to announce any day? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Beyond PR

JULY 25, 2017

” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Simply put, earned media is trusted media , and with 88 percent of consumers stating that ads have little to no impact on their purchase decisions, paid media placements are not likely to win your target audience over.

Strategy 64

Strategy How To SEO Engineering 64

Bianchi Biz Blog

AUGUST 17, 2023

If a reporter already knows they can count on you for quality, relevant information and knows you deliver, you can become a great resource to them during the hectic schedule of CES. Not Understanding the Media’s Toil It is imperative for companies participating at CES to acknowledge the reality of the show for the reporters covering it.

Automotive 76

Automotive Mobile Technology Resources 76