Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 125

Technology Publicity Software Print 125

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite.

Brand 170

Brand Branding How To Trends 170

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down. You should also utilize technology.

Community 92

Community How To Marketing Data 92

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this too often in technology PR. No matter how awesome the tech is, it’s usually a trap to fall in love with it to the exclusion of other attributes. Even assuming heavy media coverage, it’s unlikely that consumers would learn or remember the new brand behind the stunt. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch. PR tech mentions.

Pitching 90

Pitching Report Software Survey 90

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. However, we saw a shift on that front in our 2021 report on the state of finance content.

Financial 144

Financial Banking How To Marketing 144

The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Politics -> (Likely to Engage with Political Content by political affiliation, Self-reported, Political affiliation). Technology and computing. Hobbies and interests. Home and garden.

Social Media 233

Social Media How To Insurance Insurance 233

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. It's a new age for marketing.

Strategy 52

Strategy How To Technology B2B 52

ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. However, according to reporting from Forrester, #ads are “just the tip of the iceberg” when it comes to creator marketing in 2023.

Creativity 156

Creativity Meeting Advertising Advertising 156

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78

Data Social Media Consumer Trends 78

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Tools Technology Privacy 186

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Consumers expect more from businesses than that.

Trends 92

Trends Brand Branding Analytics 92

ImPRessions - Crenshaw Communications

MARCH 3, 2020

The year has already brought huge changes in many digital technology categories, like the news that Google will end cross-site third-party cookie sharing. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Have a plan in place.

B2B 256

B2B Pitching Conference Privacy 256

Onclusive

OCTOBER 28, 2021

It helps a company to better understand Political, Economic, Social, Technological, Legal and Environmental factors affecting its image, value and growth. Multiple studies show that today’s consumers increasingly turn to brands known for their social and environmental responsibility. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Before responding to reporters or other external audiences, be sure your internal team understands what is happening and why.

Reputation 78

Reputation Real Estate Internal International 78

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. News & World Report. What makes a good subject line? Can you share an example of one that worked? What’s your best tip for measuring PR?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

JUNE 11, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. We’ll show you how. In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Let’s try to focus on reporters.

Digital PR 62

Digital PR Report How To Pitching 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Engineering 149

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention. It’s logistically impossible.

Automotive 91

Automotive Interviews Technology Mobile 91

ImPRessions - Crenshaw Communications

JULY 17, 2017

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. But most relevant of all may be the sheer amount of data available to consumers about their own health and wellness.

Trends 159

Trends Mobile Advertising Advertising 159

Onclusive

JANUARY 21, 2021

Engagement: While it’s good to get press, is anyone even consuming your content? How much and for how long are they reading it? Influence: How did your content shape the opinions of the reader, how did it impact your brand? Using technology for communications measurement.

Communications 195

Communications Measurement Corporate Reputation 195

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. What we often find is that reporters have heard anecdotal stories about general trends, but need data to round out a story. The story was grim for workers.

Survey 60

Survey Data Brand Branding 60

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. I wasn’t trying to shoot the messenger, after all, a reporter said those words. Since Silicon Valley Watcher reporter Tom Foremski wrote Die, Press Release, Die in 2008. The appetite is there.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. . Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156

Wadds Inc.

MARCH 8, 2023

How to experiment with the use of AI tools in your agency or communication team workflow. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. Task 1 – Extracting the key points from the report WordTune creates summaries of text based on a PDF, URL, or text.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. And, hey, PR Siri…what can I do to improve my chances of that PE reporter at the WSJ opening my pitch ? The notion that a big screen did not have such an interface was confusing.

Software 86

Software Publicity Technology Data 86

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

If you know how to draft one, in addition to how to use the best press release distribution channels, you can reach a wide audience with a persuasive message. Distributing a press release will do more than just get the attention of reporters. How to Distribute Your Press Release. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry.

Facebook 0

Facebook Marketing Journalism Creativity 0

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. Reporters are no longer focused on COVID for COVID’s sake, as they were in the first months of the pandemic when COVID dominated any other news. So, straight from some of the top U.S.

Mobile 73

Mobile Trends Automotive Technology 73

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . Can you talk about the role technology has played throughout that journey? Thanks for joining us, Jessica. Short answer: both!

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Today, every company is a technology company. Following new publications and key reporters in important verticals on Twitter, setting the right Google alerts and generally being vigilant through research each day will help PR pros advance client thought leadership. Cyber attacks on industries outside of “tech” will see more exposure.

Trends 156

Trends Healthcare Government Leadership 156