Prowly

MAY 17, 2022

Simple question: how is earned media value calculated for a PR report? The post PR Reporting: How to Measure Media Coverage appeared first on Prowly Magazine. The thing is, it’s not easy at all. In fact, measuring media coverage has been a hotly debated subject from the beginning of the public relations industry.

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ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others. So what should you do when you are ghosted by a reporter? It can be easy to assume the reporter has stopped responding because you did something to turn them off from the story, but that is likely not the case.

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How To Media Report Pitching 321

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

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Report Government Financial Trends 109

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

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ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

But in our line of work, we can risk public humiliation for even a trivial error if a cranky reporter decides to post about a bad pitch. Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. This is the quickest way to sow distrust, alienate reporters and tank your campaign.

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Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

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Onclusive

MARCH 29, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward.

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Measurement How To Analysis Data 370

ImPRessions - Crenshaw Communications

JULY 1, 2020

As most PR people know, reporters don’t read every pitch that lands in their inbox. Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. A good subject line will entice reporters to open your email. Stumped on how to spice up your follow up? Say more by saying less .

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Pitching Writing How To Report 380

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. The post How to get the return on investment (ROI) from media monitoring appeared first on Onclusive.

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Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

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Measurement Report Reputation Analysis 195

Agility PR Solutions

MAY 7, 2019

Reporters can be a wily bunch. The post 7 tricky questions reporters will ask—and how to answer them appeared first on Agility PR Solutions. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question.

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Report How To Analysis Media Relations 152

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Public relations is known for being versatile, occasionally glamorous, and, yes, stressful.

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Publicity How To Agency Product Launch 334

Business Wire

MARCH 2, 2020

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media.

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Writing Report How To Media 299

Agility PR Solutions

DECEMBER 22, 2022

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

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Data Report Enterprise Software 156

Onclusive

OCTOBER 19, 2021

Here is our recommended business case outline for communications teams: Executive summary (elevator pitch) The challenge (business need) The solution (objectives, outcomes, supporting data, alternatives, risks) The benefits (for key stakeholders) The cost (budget, resources, one-time / recurring) Timeline, measurement & reporting.

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How To Measurement Data Writing 396

Agility PR Solutions

OCTOBER 9, 2022

The post Mending the Culture Gap: New Fleishman report explores how to bridge society’s divisions appeared first on Agility PR Solutions. The firm’s latest study, Authentic Insights: The Culture Gap, Introducing Gen D, in partnership with Columbia University’s Kai D. […].

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The Resolution Blog

OCTOBER 18, 2018

doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage? Here’s how we work that number out. If you want to try and do this yourself read this post from Gary on how to figure out your own version.

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Report How To Analytics Measurement 120

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

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ImPRessions - Crenshaw Communications

MAY 10, 2021

For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters. If there is no local news angle, the reporter will ask, “How is this relevant to Staten Island?” Know when and how assignments are made.

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Local How To Newspapers Pitching 292

OnePitch

JANUARY 11, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. As discussed at the __ event, I am giving you the first look / exclusive of a new report coming from Capchase (attached). . We are changing that through the __ report.

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Pitching Report How To Analysis 52

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

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Reputation Corporate Report Employee 121

OnePitch

NOVEMBER 16, 2023

For PR pros, it can be confusing what the different roles are at each publication and how you need to adjust your strategies for each to create a successful pitch. We break down the differences and how to adjust your pitches for each.

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Pitching How To Report Strategy 86

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Remember that any byline or report is part of a living discussion that people in a given industry are having. The post How To Interview Experts Like A Journalist: Tips For PR Teams appeared first on Crenshaw Communications. That’s the context you should keep in mind when working on content that requires expert insights.

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Interviews How To Reddit Journalism 296

The Proactive Report

MARCH 27, 2020

Articles on Ad Age and Forbes showcase past examples of how brands navigated difficult situations by being present and actionable. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Create a free booklet on how to strengthen the immune system to cope with infection and viruses.

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Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

JULY 20, 2020

Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press. Additionally, pulling data internally can be a great way to keep the company involved in the news and add value to those who report on the current news cycles. . Build strong reporter relationships.

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How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

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B2B How To Privacy Retail 156

The Resolution Blog

JUNE 7, 2022

A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […]. The post How to successfully communicate PR results and make an impact?

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Communications How To Report Blogging 156

The Resolution Blog

MAY 17, 2016

Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the Coveragebook.com team and be taken on a tour of the reporting tool.

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Report How To Tools Communications 120

Business Wire

NOVEMBER 4, 2021

Every media outlet is different, and no two reporters are the same. So, how do the top PR pros pitch into the ever-shifting, fast-paced world of U.S. business press?

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Pitching Blogging How To Trends 336

PRSay

FEBRUARY 23, 2024

They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

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Prowly

MAY 10, 2022

The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications.

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How To Pitching Content Marketing Report 210

Flack's Revenge

SEPTEMBER 29, 2022

Most startups recognize the key role of industry analysts, and the value of getting into their reports. But they may not understand exactly how (and when) to engage analysts for best results. To obtain the report, you can visit either of the following links: [link]. Visit our YouTube channel to watch the interview.

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How To Enterprise YouTube Study 156

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Additionally, new practitioners reported experiencing hostile workplace environments and harassment more than anticipated.

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Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services.

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Newspapers How To Media Pitching 147

Axia PR

MARCH 6, 2024

Going on the record with a reporter can be intimidating. Are there any “gotcha” questions, and how should you answer them? How do you discuss something you don’t want to appear in print? Make sure your spokesperson is armed with these media training tips before they take on the mic.

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How To Viral Media Training Print 71