Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. With that in mind, here’s our thoughts on how you can enhance your LinkedIn video marketing.

LinkedIn 62

LinkedIn Video How To Marketing 62

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. How to Create a Communications Plan.

Communications 113

Communications How To Storytelling Product Launch 113

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. A well-executed PR campaign can generate buzz around new menu items, highlight the unique culinary experiences offered by a restaurant , or showcase the quality and sustainability of food products.

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Agency Case Study How To Crisis 62

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. If you want your product or brand to make a big impact, your mailer needs to be just as memorable.

Agency 52

Agency Marketing Creativity Consumer 52

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Here is a guide on how to utilize it effectively. This can give you valuable insights into their strategies, product launches, and media coverage. What Is Google Alerts?

Google 82

Google Publicity Customer Service Web 82

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 28, 2020

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. It’s been noted that there are 3.5

B2C 62

B2C How To B2B Product Launch 62

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. In addition, the average respondent consumes 1.5 If not, you should.

Video 78

Video Trends Strategy Marketing 78

Burrelles Fresh Ideas

FEBRUARY 6, 2024

These types of collaborations extend beyond national boundaries, enabling these partnerships to resonate with consumers on a global scale. Here are some ways they incorporate technology into their PR and marketing efforts. Click here to request a demo or to discuss your monitoring needs.

Fashion 85

Fashion Sports Technology Apparel 85

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. Take social media marketing for instance. The same can be said for press release and content distribution channels as more and more marketers are waking (back) up to the benefits of earned media. How newsworthy is your angle, though?

Strategy 96

Strategy How To Software Media 96

Contently - Strategy

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches.

Social Media 54

Social Media Tools Marketing Enterprise 54

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. But we as marketers know “trends” can mean just about anything. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. Not sure how to start this? Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Cision

MAY 5, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising.

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. This guide will show you how to write a great press release for 2021. You want to discuss the name of the product and what it offers. You can use this section to discuss the benefits of the product. For example, when will the product get launched?

Writing 59

Writing Product Launch Examples Consumer 59

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. How to know when to bring in the PR professionals. Your innovative new product is close to launch…but competitors are close behind.

Company 136

Company Interviews Reputation Privacy 136

PR Fuel

MAY 17, 2022

About 14% of small businesses fail due to poor marketing. If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? Not sure how to write a release? New product launches.

Writing 52

Writing Small Business Product Launch Engineering 52

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. The challenge for PR professionals is two-fold. Focus your efforts on revenue.

Company 40

Company Case Study How To Product Launch 40

The Proactive Report

FEBRUARY 24, 2017

One CEO who knows how to do this is Elon Musk. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Lee Odden Top Rank Marketing. Why Should We Care if Twitter Flies Away? Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s a combination of all three skills (and then some).

Brand 60

Brand Branding Journalism Product Launch 60

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

PR Fuel

JANUARY 24, 2021

However, there’s no guarantee that it will produce the marketing results you want. Hiring a press release writer can help you identify your specific marketing goals. Are you introducing a new product or service? Do you have a strict marketing budget? Writing your own press release can end up to be time-consuming.

SEO 76

SEO Writing Engineering Product Launch 76

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The eye-catching video connected with consumers by giving them an immersive experience into the art and craft behind their bold fashion designs.

Video 63

Video Fashion Content Marketing Product Launch 63

Beyond PR

AUGUST 30, 2016

It’s no secret that the job market has been challenging for recent college grads since the start of the recession, and this year’s slight economic improvements don’t mitigate the worry college students – especially seniors – feel when contemplating life after school. Consumer Technology. Product launches.

Radio 68

Radio Media Newspapers Technology 68

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. How-To Videos and Tutorials.

YouTube 116

YouTube Brand Branding Video 116

Waxing UnLyrical

DECEMBER 7, 2011

I remember a time not too long ago when I knew how to do my job really well. He has worked in communications and PR for 25 years, and specializes in social media, consumer marketing, product launches, corporate and internal communications, b2b and entertainment. Guest post by Martin Waxman. My Wake Up Call.

Product Launch 97

Product Launch Social Media B2B Creativity 97

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph.

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Crisis How To Brand Branding 186