The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

5W PR

MARCH 12, 2020

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact. aims to redefine the relationship consumers have with their health. The Financial Gym. Fairygodboss. The Nue Co. The Nue Co.

Apparel 152

Apparel Financial Community Employee 152

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage.

Financial 52

Financial Media Analytics Data 52

Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. Communications, media and PR market in Israel Israel’s media landscape, though small, is influential with key daily newspapers, TV channels, and specialized financial and tech media.

Print 104

Print Marketing Real Estate Automotive 104

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Cyber attacks on industries outside of “tech” will see more exposure. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Financial services companies are getting into cryptocurrencies and have invested heavily in mobile experiences. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Cyber attacks on industries outside of “tech” will see more exposure. Cybersec workforce shortage grows.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. But consumer spending has continued to grow. Falling behind is costly, and there are practical concerns around a resumption of efforts that make a PR pause particularly counterproductive.

Comparison 296

Comparison Advertising Advertising Reputation 296

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Supporting LGBTQ organizations financially and vocally year-round. adult population does as well.

Policies 160

Policies Community Corporate Enterprise 160

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

PRSay

NOVEMBER 12, 2021

“I’m writing to executives/pharmacists/school district superintendents/telecomm engineers/financial planners. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD.

Mobile 189

Mobile Education Writing Engineering 189

Reputation Us

JULY 8, 2019

According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate reputation is now a strategic intangible asset that affects an organization’s: Financials. Corporate value.

Reputation 133

Reputation Corporate Financial Employee 133

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Whether it’s Rubicon buying Telaria or Unruly being sold to Tremor International, it’s clear that 2020 will be the year of the acquisition. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208

B2B Trends Retail Privacy 208

Stern + Associates

JANUARY 29, 2024

For the big business publications like the Financial Times or Wall Street Journal, industry- and topic-specific newsletters and sections (whether industry-focused or topical) have become more important, catering to those readers – typically business leaders or other professionals – with particular interests.

Strategy 95

Strategy Publicity Media Video 95

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide. 90% of consumers care about sustainability when buying goods and services.

Financial 52

Financial Government Storytelling System 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Improve internal communications. Continue reading In some organisations, especially large ones, there are various financial stakeholders. Prevent and manage crises.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. Generational issues are a key theme.

Report 122

Report Media Journalism Privacy 122

Reputation Us

OCTOBER 27, 2021

Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. –Joan Jett. BAD REPUTATION EXAMPLE.

Reputation 88

Reputation Financial Telecommunications Employee 88

5W PR

APRIL 2, 2020

While there are bound to be some financial losses, acting now may make all the difference in your company’s ability to endure. If you’re a consumer brand, take stock of your income, and supply chain to note any current or potential disruptions. We’ve compiled some considerations for maintaining sales during the crisis.

Crisis 97

Crisis Employee Financial Consumer 97

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. Shareholders, investors, financial institutions, etc. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said. All of us understand that this is a broader issue.”.

Community 170

Community Brand Branding Advertising 170

5W PR

JANUARY 2, 2020

Another thing for corporations to keep in mind is that these admissions ought to be an ongoing program that lets consumers feel that they are being regularly updated, as opposed to a one-off admission. In years gone by, corporations merely needed to appeal to the industry and the financial community. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency?

Agency 205

Agency Pitching Internal International 205

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 124

Ethics Internal International Employee 124

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Reputation Us

OCTOBER 27, 2021

Financially speaking, it worked for her image, sold albums and made her famous. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. The case illustrates how reputation risk has migrated from a marketing issue, to a solid financial risk. –Joan Jett. BAD REPUTATION EXAMPLE.

Reputation 78

Reputation Financial Telecommunications Employee 78

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 187

Company Employee Internal International 187

Reputation Us

JULY 14, 2017

Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. lending to marijuana businesses)?

Banking 60

Banking Reputation Financial Government 60

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. Simply begin.”

Measurement 180

Measurement Communications Analysis Data 180

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Proactive Report

MAY 2, 2015

NPR’s podcast downloads alone grew 41% year over year, according to the company’s internal data. Many news outlets are still struggling financially. Television is doing better financially. The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Key trends.

Report 100

Report Mobile Newspapers Media 100

Stephen Waddington

NOVEMBER 1, 2021

Business doesn’t place a financial value on the environment, stupid In my view the root of the issue lies in the way that businesses account for their carbon usage. The Companies Act, the law that sets out corporate governance for the directors of UK companies, requires they be held accountable to shareholders for financial performance.

Government 131

Government System Crisis Corporate 131

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. How often does the Financial Times write stories about itself?

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. Congratulations! You just won two global AMEC awards for effective campaigns — what were they? 20% of coverage to contain a quality backlink.

Measurement 136

Measurement B2B Google Financial 136