Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. Corporate Communication as a Discipline. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. But consumer spending has continued to grow. Defensive strategies don’t pay. In a fast recovery, this is a disadvantage.

Comparison 296

Comparison Advertising Advertising Reputation 296

Reputation Us

JULY 8, 2019

QUESTIONS : Is corporate reputation a focus for your organization in 2020? According to the 2019 DHM Research and ReputationUs study , 93% of consumers say a company’s reputation is important when they choose among products and services of similar quality and price. Corporate value. Employment factors. Performance.

Reputation 133

Reputation Corporate Financial Employee 133

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

Landis PR

DECEMBER 12, 2022

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide. 90% of consumers care about sustainability when buying goods and services.

Financial 52

Financial Government Storytelling System 52

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. Follow your gut.”

Company 189

Company Employee Internal International 189

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. Does every startup need an outside agency? No differentiation.

Agency 205

Agency Pitching Internal International 205

PR Conversations

AUGUST 5, 2015

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration). ” Sadler in 2008 concluded: the corporation is not always responsive to social activist shareholder resolutions.

Corporate 40

Corporate Financial Government Comparison 40

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Metrics help prove internal D&I successes.

Ethics 127

Ethics Internal International Employee 127

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Research by Deloitte’s Oct.

Reputation 79

Reputation Public Affairs Survey Financial 79

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. Shareholders, investors, financial institutions, etc. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Beyond PR

FEBRUARY 1, 2018

An internal list of executives, board of directors, and/or employees. That used to mean an entirely separate task for each audience — submitting the copy to their wire service, web developers, social media manager, internal communications manager, and PR agency rep. Intended Audience: Consumer and social media audience.

Corporate 69

Corporate Internal International Engineering 69

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. As the creators of the service-profit chain note: “Leaders who understand the service-profit chain develop and maintain a corporate culture centered on service to customers and fellow employees. Porter Novelli is not the largest global agency in terms of financial or employee size.

Financial 148

Financial Employee Leadership Training 148

Communications Conversations

OCTOBER 3, 2017

Why did you decide to start a corporate podcast? I have been inspired by other corporations and organizations that have started podcasts. We have so many experts in our organization that cover the financial services spectrum and they know a whole bunch of smart people. Any sense for internal expectations?

Banking 60

Banking Financial Employee Meeting 60

Communications Conversations

JUNE 8, 2017

I just wrote about this last week , but Susan is one of those rare corporate-side folks who gets the power of networking. I always tell people that I have one of the best roles within the Corporate Communications team at U.S. What is it about financial comms that keeps you wanting more? She’s so great.” Believe me.

Banking 113

Banking Sports Financial Corporate 113

Mark My Words

SEPTEMBER 14, 2021

Crow said Raducanu’s combination of youth, sporting prowess, charismatic personality and international appeal – she was born in Canada to parents from Romania and China and is a product of the British tennis system – makes her commercial gold for brands. Financial services, consumer goods and fashion would all be interested, Gentry said.

Sports 60

Sports Marketing Media Fashion 60

Ethical Voices

MAY 8, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Other findings highlighted included 60% of respondents said mainstream journalists wielded the most influence on consumer behavior – more than other consumers, bloggers and celebrities.

Data 87

Data Enterprise Survey Instagram 87

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. But, will the company’s corporate social responsibility really remedy that problem, and what’s likely to be the long-term impact on the brand?

Consumer 65

Consumer Course Film Advertising 65

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Ethical Voices

MAY 6, 2023

We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. Who are those six companies? Pepsi has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Digital has to be ingrained into the agency’s culture and talent.

Agency 40

Agency Marketing Financial System 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. These opinion leaders can also help identify consumer feedback about products or services and spot gaps in communication. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. Financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

JANUARY 24, 2022

This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. This has several advantages which may eclipse all other forms of internal crisis management solutions. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Bianchi Biz Blog

APRIL 29, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Robust Economy : Hong Kong’s economy is characterized by its low taxation, minimal government intervention, and an established international financial market.

Marketing 92

Marketing Local Crisis Management Internal 92

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. We’re a growing electorate, consumer base and employee bloc. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. And, in assuming the role of internal chronicler, the organizational narrative can then be framed and shaped accordingly. PR-perspective mashup : internal experts.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78