How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Voice search is infiltrating more and more aspects of consumers’ daily lives. The applications for voice technology are growing every day.

The Web is Not Flat

Doctor Spin

The web, however, has been flat since the start. However, the challenge with holographic projection is that the technology requires projectors from multiple locations and good lighting conditions. And then it still takes time for consumers to adapt.

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How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. PR pros connect to consumers through more than just focus groups or email; they also hear from them on Facebook, Twitter and Snapchat. Don’t allow the technology to drive you,” Musante says.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

What Responsive Web Design Means for You and Your Content

Beyond PR

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in.

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5 technologies that will change how you do PR


The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0

Infographic: 10 web design errors for PR pros to eliminate

PR Daily

Whether you sell online or use digital marketing to reach prospective customers, most consumers will interact with your brand online before having any physical contact with your team. That means your web presence must be robust and competitive.

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How to Use Data to Tell Stories and Attribute PR Value


Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

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How Digital PR Pros Can Cope with Recent Google Search Updates


The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distribution

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I‘m in PR: What’s the Big Idea?

Flack's Revenge

It takes a big idea to attract the attention of consumers and get them to buy your product…”. In my previous role in enterprise software sales and consulting, we dealt with similar tech, and pitched it to prospects as software that turned your phone into a web browser.

How to Social in 2019: Experts Share their Views

Flack's Revenge

You could (and they did) spread rumors in ancient Rome the same way you could on a web bulletin board in 1999. Frank: The disinformation on social media certainly changes the way I share and consume information on social media.

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The Future of Social Media Isn’t Video – this is…

Norton's Notes

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. The difference between Alexa and Siri is that one of them is trapped in a phone, according to this article talking to our technology is a far more natural interaction than tapping buttons on a screen. ” Therefore, it has been predicted by Gartner Analysists that 30% of web browsing sessions will happen without a screen by 2020.

B2B Marketers: Even more data is coming, are you ready?

Shift Communications

For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Since then it is a new game, as more people are discovering and consuming news through social media. Cross posted on Hack the Feed.

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How DOES Mobile Change The Brandscape?

Shift Communications

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. In the internet of a decade ago, users experienced brands primarily through web browsers.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. The Exact Target 2014 Mobile Behavior Report found that consumers use their mobile devices for connectivity and content.

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What’s in Your Fall 2014 Communications Toolkit?

PR Expanded

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point [Product Review]

Sword and the Script

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. That’ll add noise to your search results and consumes computing resources for the platform.

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{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Vice President, Marketing Technology.

Key Marketing Considerations in Choosing a CMS; Off Script #28: Matt Garrepy of Solodev

Sword and the Script

He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. The marketing technology (martech) horizon is noisy and fragmented, and we’re seeing more technologies come online every day.

Be more incredible

PR in High Definition

It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. Or blow your mind weekly (for free) with a rather brilliant web trends round-up by Matt Muir. Read Web Curios by Imperica.

Newspapers Getting Their Game On

Flatiron Communications

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Lost in Oculus at Web Summit. Mobile, social and enhanced content creation and display technologies have changed everything.

Pull Your Retargeting Campaign Out of the Drain

Shift Communications

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms.

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In Search Of A Better Media Experience

Flatiron Communications

In this, the last post stemming from my visit last week to Dublin for the Web Summit, I caught up with the CEOs of Kargo and Storyful to ask about the value they respectively offer their prestige media clients.

STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

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How PR Tech Will Transform the PESO Model (& Your Life)


originally posted on MarTech advisor A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. A quick glance at any marketing technology landscape will confirm an abundance of technology and choices (just check out the Chief MarTech supergraphic !). So, what is the biggest untapped opportunity to drive change in marketing through technology? Its technology-enabled workflow, certainty and measurement.

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine. Successful technologies have their big adoption moment—the event that pushes them past the “tipping point” to become a part of everyday life.

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What You Didn’t Know About the State of Media

PR Expanded

There are obvious benefits to consumers in having access to real-time information from a broad set of perspectives. Ironically, while technology is to blame for all of this, it will also be our savior as this may be as much of a math problem as anything else.

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6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Instagram is no longer just a place for selfies and stories; it has become one of the best social media platforms for brands to actively engage with consumers and sell products.

How New Journalistic Practices Are Influencing The News Release

Business Wire

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. They are available for journalists and other news consumers to download in a hi-res format.

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5 Tips For Launching A PR Program In APAC

ImPRessions - Crenshaw Communications

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Yet Indian-language content on the web is limited.

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Welcome to Our New and Improved Site!


It took countless brainstorming sessions, messaging workshops, copy drafts and design meetings with our web partner for our vision to become clear. Barokas Communications is more than a top technology PR firm. We work with technology companies across all stages. Rock the boat.

Five Ways Social Media Makes your Planning Process More Strategic


You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience.

How content marketing has changed PR

PR Daily

Major changes in digital marketing and PR have revealed how social technologies, devices and ubiquitous Internet access have opened the doors for round-the-clock connectivity to everything on the Web. Emerging technology is affecting consumer behavior.

Why Newswires? The Past, Present & Future of Trusted News

Business Wire

Trends and technical advancements have influenced how news is both distributed and consumed. Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content.

Why PR pros should consider immersive storytelling

PR Daily

New technology is changing everything for communicators. The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how communicators tell and distribute stories.

How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

DATT is presently at the proof-of-concept stage and Charles is "seeking to find a technical co-founder who understands blockchain and web technologies." . Bitcoin and Blockchain Social Media Technology(A version of this piece appeared on LinkedIn.).

Personification: The future of marketing is near…and is it Facebook?

PR Daily

Over the past decade, big data, whiz-bang technologies and new digital channels have let marketers run highly targeted campaigns. Massive consumer engagement and web-scale context. Connect in an environment native to the consumer.

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Instagram is no longer just a place for selfies and stories; it has become one of the best social media platforms for brands to actively engage with consumers and sell products.

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