PR in High Definition

JANUARY 17, 2017

Facebook hopes that brands will use Facebook Live Audio for book readings, interviews and of course talk radio, bringing low-bandwidth, real-time audio broadcast content to news feeds and Facebook pages. The post PR tool of the month: Facebook Live Audio saves the radio star appeared first on Firefly Communications.

Radio 48

Radio Facebook Tools Social Media 48

MaccaPR

NOVEMBER 30, 2017

Or – and this is where experiential pays off – are you a brand still trying to connect with your base and give them an experience in a moment in time that reinforces the relationship you have with them as consumers? People hundreds of miles away will see an event on Facebook, on Twitter.”. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

5W PR

APRIL 11, 2023

The luxury goods market is a global industry that is worth billions of dollars and is driven by the high demand for luxury products from affluent consumers. The market is competitive, with many companies vying for the attention of consumers. They don’t rely on mass-market channels like TV and radio ads.

Marketing 78

Marketing Radio Print Consumer 78

Landis PR

NOVEMBER 27, 2023

For the brands that have done it, it has paid off in spades because the Hispanic consumer is the most loyal in the world.” She shared that at Macy’s, they do a lot of advertising on radio and Spanish language TV, because they know that’s where their Hispanic consumers are.

Industry 59

Industry Radio Community Consumer 59

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Attend industry events, participate in local initiatives, and engage in face-to-face meetings to build trust and understanding. And more consumer-related content can be found on Yahoo style / food / travel editorial team. More info here.

Marketing 94

Marketing Local Crisis Management Internal 94

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. Broadcast Media Despite the online disruption, traditional broadcast media like TV and radio still hold sway over public opinion.

Company 62

Company Radio Social Media Pitching 62

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show.

Automotive 130

Automotive Mobile Technology Hotels 130

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And the 2024 version of the event, scheduled for Jan. It’s back … and in a big way! 9-12, 2023 (Jan.

Automotive 89

Automotive Mobile Software Technology 89

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

AUGUST 5, 2016

However, while the primary focus was to nominate their candidates, the conventions’ other elements closely mirrored more traditional industry events and conferences. In How to Manage Media Relations at a High-Profile Event , my convention partner-in-crime Anna Jasinski shared media relations tips from #RNCinCLE and #DemsinPhilly.

Marketing 40

Marketing Interviews Creativity Groups 40

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Let your content design consume the page and overpower the message your brand is trying to convey. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Flack's Revenge

JUNE 25, 2014

But tech consumers do vote for products – with their wallets. Brat found an answer to this question – he tapped the power of talk radio. About 50 million people in America listen to talk radio, much of it from conservative commentators like Mark Levin, Glenn Beck and Laura Ingraham. It seems like a contradiction.

Radio 120

Radio How To Analysis Local 120

5W PR

SEPTEMBER 26, 2017

You might choose to host an event to launch a product with influencers , or alternatively, you might give several of what you want to sell to organizations that can use them in charitable ways. Hand mixers could be used in an event where local chefs demonstrate desserts. Either approach could garner great press. What’s the Schedule?

Publicity 83

Publicity Local Television Radio 83

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. Events were illegal almost, so did some, not soul searching I guess, but looking at what I wanted to do. Because of Cambodia and the way it is, not so much in the consumer space. That turned everything upside down.

Ethics 84

Ethics Radio Sports Facebook 84

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Music and radio. Financial -> (Income, Net Wealth).

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

MAY 10, 2017

For example, when you want to inform your followers that you are present at an event, do not post a picture of the venue but an ‘action picture’ instead. ‘With the combination of ubiquitous internet, apps for broadcast and devices to view and consume, we are now able to communicate using visual content in real time.’

Video 109

Video Technology Television Radio 109

Stephen Waddington

NOVEMBER 6, 2018

The inaugural UK Cision CommsCon conference felt more like an Adobe, Microsoft or Salesforce event than a public relations gig. The content reaches 300 million consumers,” he said. It also fails to track radio or television. It’s why events such as CommsCon are important to us,” he said. Educating the market is critical.

Enterprise 111

Enterprise Media Software Measurement 111

Critical Mention

SEPTEMBER 13, 2019

Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Evergreen content – or content that is not tied to timing or a specific event – provides great value to your site because it is relevant to many all year round.

Marketing 92

Marketing SEO Radio Video 92

5W PR

MARCH 8, 2019

This year’s event brought in over 19,000 guests packed in with 5 days’ worth of activities for attendees, including technical exhibitions, demonstrations, scientific sessions, and lectures. There were lots of innovations in the laser and Radio Frequency (RF)-assisted technology space with new treatments from head to toe.

Conference 68

Conference Trends Radio Technology 68

Cision

JULY 11, 2017

Compile a list of keywords, people, places and products that correlate to your organization’s milestones: Past: Did you recently have a big brand promotion, event, or another noteworthy news item? What upcoming events, challenges, and opportunities are in store for your company? Future: It’s never too early to plan ahead.

How To 265

How To Media Software Agriculture 265

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 81

Automotive Mobile Transportation Trade Shows 81

Stephen Waddington

JUNE 9, 2020

The entire series of events that occurred can be traced back to that initial press release, supported by ongoing authentic communication, a compelling story, a hero, a strong sense of purpose, and an emotional pull that resonated with much of the population. There was no other form of marketing involved or grand strategic plan.

Radio 89

Radio Skype Print Local 89

Critical Mention

APRIL 13, 2020

It seems almost silly at this point to say that we are living through an event with no precedent in the last past century. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. Word of Mouth This podcast produced by NPR is a collection of conversations about new trends, the latest events and changes in the world of news, popular culture, the sciences and tech.

Pitching 100

Pitching Interviews Trends Journalism 100

Solo PR Pro

JUNE 14, 2022

With a desire to be in a bigger city, Jen moved to Chicago where she did PR and event planning for what is now Meals on Wheels. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. I hated the job,” Jen insists. “I Balancing it all.

Meeting 83

Meeting Radio Travel Television 83

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. Is your product or event ready for showtime? If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Write for Journalists.

Small Business 86

Small Business Writing Engineering Infographics 86

Cision

MAY 1, 2017

Is there an event that you’re broadcasting? Shortly, we will all be able to broadcast (and listen to) live talk radio on Facebook. The Follow button defaults to notify people of live events, and you can implement the Follow button outside of Facebook on third party sites using the code demonstrated here. Conclusion.

Video 197

Video Facebook Retail How To 197

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Ultimately, it can serve as a PR safety net in the event of bad mentions. Until next time!

Social Media 75

Social Media Media Analysis Radio 75

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. In fact, 94% of consumers show loyalty to brands that over complete transparency. Meanwhile, consumers can learn more about your brand before purchasing your product or service. Radio shows. Not sure where to start?

Writing 73

Writing How To Media Guidelines 73

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. They can also come in handy when announcing a particular event or sharing any news that’s relevant to your audience. You may use media outlets like radio or TV for your campaign.

Creativity 103

Creativity Data Measurement Product Launch 103

Konnect Agency

APRIL 16, 2020

As an agency supporting businesses in consumer packaged goods, franchise and lifestyle, we’ve spent years anticipating how the growth of digital channels will impact business, and even so we are struck with how quickly, practically overnight, digital marketing has become an imperative. Extend Your Reach Today for The Future of Your Business.

Marketing 63

Marketing Social Media Radio Advertising 63

Prohibition

JULY 13, 2021

I worked on a nuclear power station in Internal Comms in my first role and then moved to London and worked there for 5 years initially in consumer tech PR but then I moved into OTC medicine PR which I really loved. Tell us a bit about your journey to working at Prohibition. I came sixth in the UK DJ championships back in 2006 at the Olympia.

Meeting 62

Meeting Social Media Banking Radio 62

Deirdre Breakenridge

MARCH 2, 2015

You have radio, TV, video, social media, text, email, and even snail mail. As consumers, we all know that so much more goes into our spending. Are they going to annual conferences or events to interact with their peers or what Seth Godin calls “tribes?” Are they consumers who purchase gently used items on eBay or amazon.com?

Enterprise 150

Enterprise Community Education Radio 150

MaccaPR

JANUARY 15, 2019

What’s more, the second most popular hashtag of the event, after #GoldenGlobes, was #Fijiwatergirl – a tag used more than 7,000 times within hours of the opening of the broadcast. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media.

Marketing 78

Marketing Viral Consumer Brand 78

Prohibition

NOVEMBER 16, 2022

Everything from radio, podcasts, news outlets, online reviews, social media, website content, and much more are on the radar of a digital PR agencies network. And with more and more people consuming online media, this is a powerful way to reach an active consumer audience.

Digital PR 62

Digital PR Brand Branding SEO 62