MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

MARCH 15, 2023

Social media platforms like Instagram and Twitter have features that allow brands to create polls and surveys to gather feedback from their audience. Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience.

Social Media 88

Social Media Media Education Survey 88

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Communications Conversations

SEPTEMBER 6, 2018

And, most importantly, it’s top of mind with consumers. Respondents noted withholding information and ignoring customer and employee questions were of primary concern. But, what consumers are really telling us in reports like this is they want more honesty. All things consumer want more of from brands.

Social Media 242

Social Media Consumer Report Web 242

Flack's Revenge

OCTOBER 15, 2020

Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits. Tesla’s elimination of a PR department is not an indication of a larger industry trend. Emily Fang.

Leadership 282

Leadership Social Media Trends Facebook 282

Critical Mention

APRIL 17, 2019

Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Interactive Instagram stories.

Social Media 156

Social Media Trends Media Instagram 156

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Social Media 62

Social Media Trends Media Instagram 62

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Instagram is popular among younger generations and lends itself well to expanding the reach of visual-based businesses.

Social Media 52

Social Media Consumer Brand Branding 52

Prohibition

NOVEMBER 17, 2021

We headed into the Autumn/Winter months full steam ahead here at Prohibition with everything on our agenda including awards, welcoming new clients, video and photography shoots up and down the country and announcing our employee of the quarter! Take a look at their Instagram channel to see what we’ve been up to!

Employee 62

Employee Instagram Energy Video 62

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. The FTC’s mission is to protect consumers from unfair or misleading acts in commerce. These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

The Hoyt Organization

SEPTEMBER 8, 2023

The rise of micro-influencers on TikTok and influencers with huge followings on other platforms like Instagram has driven brands to cut down celebrity endorsements and mass media channels. Diversity, Equity, And Inclusion (DEI) Diversity, equity, and inclusion help employees feel accepted and valued in the workplace.

Trends 96

Trends Brand Branding Analytics 96

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. The posts reached millions of Instagram users and the dress sold out.

Ethics 141

Ethics Retail Instagram Twitter 141

Sword and the Script

FEBRUARY 20, 2024

Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). The survey asked respondents who they thought were the most influential people in persuading consumers to take action. Another 33% report using it occasionally and 27% are considering experiments.

Report 108

Report Publicity Marketing Pitching 108

Landis PR

NOVEMBER 15, 2021

More of a consumer audience? Segment by age/demographic – are your customers/stakeholders young (Snapchat/TikTok), 20/30/40 somethings (Pinterest, Instagram, Facebook), a wide business demographic (Twitter, LinkedIn)? Start small and pick a few channels to nurture. Do not let creating content become a chore.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

OCTOBER 1, 2020

Especially when it comes to platforms like Facebook, Instagram and Snapchat. For example, here they discussed food trends with the vice president of consumer insights at Mills. Interesting, timely content, and another, “warmer” channel for execs to connect with customers and employees. But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

PRSay

SEPTEMBER 6, 2022

13 keynote address at ICON 2022 in Grapevine, Texas, Kay talked with PRsay about the power of confidence, the challenges of reaching younger news consumers and the importance of facts. What opportunities has the phenomenon of people quitting their jobs in large numbers provided for employees — especially women? Ahead of her Nov.

Journalism 148

Journalism Newspapers Policies Writing 148

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. with her husband Harry and their Boxer dog Jayda, who also has her own social media presence on Instagram. . 9 and Sept. 21 ) and a new Ethics Quiz. . She lives in Norfolk, Va., Photo credit: andrey popov ] .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram. Employee storytelling. The industry is moving at rapid speed.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Landis PR

APRIL 29, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. million users Instagram : 2.47 Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens. This applies to the media also. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Cision

OCTOBER 26, 2015

Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. ” Understanding consumer behavior and what emotions and processes drive action is what separates a thriving company from a struggling one. Think outside the box to give consumers content they want.

B2B 120

B2B Marketing B2C Employee 120

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. .”

Travel 145

Travel Video Industry Tourism 145

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Bombarding consumers with promotions can turn them away.

Social Media 87

Social Media Media Mobile SEO 87

PR in High Definition

FEBRUARY 25, 2022

Facebook has had its fair share of crises in its relatively short and troubled tenure – the most recent being revelations from whistleblower, Frances Haugen, about the company’s algorithm increasing divisiveness on the platform, as well as insider knowledge about Instagram being harmful to mental health.

Reputation 62

Reputation Exercises Employee Facebook 62

Cision

DECEMBER 1, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Popbar : [link] .

Examples 225

Examples Insurance Insurance Fashion 225

Cision

MAY 5, 2015

Visit with the CEO and long-time employees. Make content easy to find, consume and share. How do they consume and share content? They’re easy to create, share and consume. For example, the images you post on LinkedIn probably aren’t the same ones you’d post to Instagram. Instagram already offers 15-second clips.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Critical Mention

APRIL 17, 2019

Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Interactive Instagram stories.

Social Media 61

Social Media Trends Media Instagram 61

Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

Cision

NOVEMBER 29, 2017

As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience. But they kick it up a notch, too, by focusing on their value to consumers. Popbar : [link] .

Examples 167

Examples Insurance Insurance Fashion 167

Barokas

DECEMBER 19, 2019

With Instagram testing its removal of likes from public view, brands are going to have far less visibility into the actual reach, popularity and public perception of influencers. We’re seeing more and more clients—and businesses in general—place a greater emphasis on valuing their employees and treating them as brand ambassadors.

Marketing 78

Marketing Employee Trends Study 78

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

Cision

JUNE 3, 2015

In fact, if you look to Twitter or Instagram , you’ll see that chocolate milk has gone from a kid’s treat to a serious athlete recovery beverage. We know it’s really important as a brand to be present on all those channels: Twitter, Facebook, Instagram and YouTube. Turn employees into social advocates. sqigXP0Fm2.

Instagram 120

Instagram YouTube Twitter Social Media 120

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. Currents spots white space for conversation and content Parsle.ly

Handbook 60

Handbook Instagram Government Community 60

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees. Social leaders use platforms and technology to build relationships externally with employees, customers and other stakeholders. It’s a powerful form of advocacy.

Storytelling 78

Storytelling Social Media Internal International 78

Cision

MARCH 2, 2016

The keys to successful reputation management include well-thought through scenario planning, authentic efforts with cause-related marketing, transparency into the business and an open dialogue with employee and customers. My favorite social media platform is…Instagram. How has PR changed over the years? Wow, what hasn’t changed!

Reputation 120

Reputation Newspapers Journalism Instagram 120

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Perhaps the most trending social marketing and PR tool for two-way engagement is live streaming video, which can be done on Facebook, Instagram, and even LinkedIn with YouTube. Recognize employees.

B2B 170

B2B Social Media Media Education 170

Solo PR Pro

APRIL 13, 2021

If the channels your audience responds to most include LinkedIn, YouTube and Instagram, that’s where you should aim your influencer marketing efforts. You've got to consume their content,” advises Jason. “Do You have a wealth of influencers right in front of you, but you don’t tap into them: your employees. Is it good?

Marketing 89

Marketing Employee Local Community 89