Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Internal comms takes center comms stage in hybrid work. But B2B influencer marketing works completely differently. No one has really cracked that code yet. “I

Marketing 196

Marketing Content Marketing Data Social Media 196

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Doing right by your employees. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories.

Social Media 61

Social Media Trends Media Instagram 61

Maxim Behar

OCTOBER 7, 2021

Maxim Behar commented on the large-scale global collapse of Facebook, Instagram and WhatsApp which lasted more than 6 hours, how dependent we are on social media, can we count on them, who are the affected and more on the topic in the show The World and We on Bulgarian National Television with the anchor Joanna Levieva-Sawyer.

Television 52

Television Facebook Instagram Course 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. BETT had an international feel with a notable rise in exhibitors from Asia. There are powerful insights for internal and corporate communication.

Handbook 60

Handbook Instagram Government Community 60

Barokas

DECEMBER 19, 2019

With Instagram testing its removal of likes from public view, brands are going to have far less visibility into the actual reach, popularity and public perception of influencers. We’re seeing more and more clients—and businesses in general—place a greater emphasis on valuing their employees and treating them as brand ambassadors.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. billion ,” according to a new report from Burton-Taylor International Consulting. Video performs best on Instagram. “A

Survey 178

Survey Marketing B2B Study 178

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Google+ will close to consumers on 2 April. Employees have the potential to be the most powerful advocates for an organisation.

Tools 69

Tools Insurance Insurance Handbook 69

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. ” Yet the rebuttal was swiftly challenged by ProPublica, which produced evidence from McKinsey powerpoint presentations that was presumably obtained from employees. But there’s no excuse.

Real Estate 156

Real Estate Reputation System Sports 156

Sword and the Script

JUNE 6, 2020

It’s the parts for speaking out that stood out to me: “Jackie Aina, an influencer with more than three million subscribers on YouTube, posted a video to Instagram last week urging fashion brands like Fashion Nova to weigh in on the nationwide protests.” Hsu paraphrases Ms. Aina: “…Ms.

Brand 92

Brand Branding Fashion YouTube 92

Sword and the Script

OCTOBER 5, 2021

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 159

Software Tools Print Technology 159

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Source: Instagram.

Crisis 92

Crisis Marketing Healthcare Resources 92

Konnect Agency

MARCH 31, 2020

2 Be Prepared: It is an uncertain time and some brands are finding themselves in uncharted territory, often not knowing how to positions themselves to their consumers and the industry regarding what is happening in the world. Try to be as transparent and direct as possible. Questions to Keep Asking: Am I bringing value to my audience?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

JUNE 26, 2016

So, hold off on the tweets, Facebook updates, Instagram posts and snaps on Snapchat (the communication tactics) until you address social media by using it as a part of your planning process: Get closer to your customers and learn about the market through social media data and analytics. Know what you want to achieve from the onset.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

JULY 17, 2018

Our adversaries, whether major international powers or small insurgent groups, rely on misinformation and use communication with the press as a tool of information warfare. Internal communication, in particular, has gotten easier with the digital revolution. Love this question. As the face of Facebook, I give him an “A.”

Government 91

Government Publicity Public Affairs Agency 91

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. It’s not all bad.

Publicity 164

Publicity Ethics Data Community 164

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. One of the most important public relations elements is communicating with media outlets as well as journalists.

Trends 88

Trends Data SEO Consumer 88

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. Will you hold an external or internal press conference?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. We’ve got a frozen food client who identified who their alpha consumers are: gamers. More metrics, eh? million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? “In

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Communications Conversations

JULY 19, 2018

I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. And, what attracts you to B2B vs. more consumer-focused brands? What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

AUGUST 16, 2018

Marcus Sheridan ( @TheSalesLion ), Acclaimed International Keynote Speaker. “We He noted that by next year (2019), 80% of all content consumed online will be video, and social video already generates 1,200% more shares than text and images. You might be shocked to hear that only 15% of employees (worldwide) feel engaged at work.

Conference 40

Conference Leadership Agency Community 40

PR 20/20

MAY 26, 2016

Everywhere we look—Facebook to Twitter to Instagram—we can’t avoid promoted links vying for eyeballs. A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love.

Blogging 51

Blogging Brand Branding How To 51

Landis PR

JANUARY 3, 2022

So, clear, consistent and powerful communications, both on internal and external fronts, will be more important than ever for leaders.”. Second, internal communications and communicating with employees will be central to the success of every organization. The ‘work from anywhere’ mindset is here to stay. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

The Stalwart Blog

APRIL 26, 2020

It could be sailors and Marines, unfortunately, the few that behave badly in a port of call, or something you just get wrapped up in, an international event and you wind up being center stage for that. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. It could be accidents.

Crisis 78

Crisis Local Facebook Social Media 78

Solo PR Pro

SEPTEMBER 8, 2015

Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. AL: We really have great engagement across all of our channels including Facebook, Twitter, Instagram and Snapchat.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Flatiron Communications

AUGUST 12, 2014

A Lyft Car (via Instagram). In her piece “ Uber’s Dirty Tricks Quantified ,” Lyft , a competitor, provided data that: “…shows that Uber employees have ordered and canceled more than 5,000 Lyft rides since last October.” consumers dumping it in the river.

Digg 38

Digg Policies Corporate Company 38

Maxim Behar

JANUARY 11, 2024

You think about your colleagues, projects, employees, customers, turnover, and everything else. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. How can we find employees who have the potential to be leaders and leaders?

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

MAY 21, 2015

The Growth Show is a business podcast for leaders consumed with driving growth — growing a company, growing a movement, growing an idea, growing a team. The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. 13) Mike Stelzner. 18) Mike Volpe.

Social Media 120

Social Media Marketing Pinterest Media 120