5W PR

JULY 15, 2020

. • Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • If consumers and journalists trust the company, they’ll want to follow and work with it in the future.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

JULY 13, 2016

Look at other audiences like current customers, influencers and employees. For example, employees could be asked to help spread the word, whereas prospects would likely be prompted to talk with a representative. Additionally, alert those who previously consumed your content when more is available. Push Content Out Many Doors.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others. The video helps this stand out and provides another medium for information.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. Mastercard’s Priceless Surprises video series. Citi Entertainment.

Banking 93

Banking Content Marketing Examples Industry 93

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. Tell your story visually with images, videos, or infographics that attract and educate. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect.

Local 80

Local Storytelling Infographics Resources 80

Beyond PR

JANUARY 3, 2017

Environmentally-safe household product company Seventh Generation’s mission statement makes for a great foundation for its story: To inspire a consumer revolution that nurtures the health of the next seven generations. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Shift Communications

MAY 14, 2015

What each has in common: Public companies with investor relations needs; diverse number of locations; indirect channel sales structures for at least some of their core business; indirect end consumer impact. Opportunity: Make non-video content more visible and increase the volume of content across the sites.

B2B 60

B2B Marketing Construction Analytics 60

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Read on for the 11 specialists to target during employee recruitment. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. We as marketers are constantly pressed to prove ROI and understand consumer behavior through data. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. You know how to shoot, edit and post video to platforms like YouTube, Vimeo, etc.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Contently - Strategy

JUNE 11, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Contently - Strategy

SEPTEMBER 15, 2021

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Manual media monitoring and reporting is time-consuming, expensive, and often a waste of resources and human talent. Instead, we toss out a chart, an infographic, or a good quote and hope no one notices that we haven’t done our homework.

Analytics 60

Analytics Data Analysis Technology 60

Frederik Vincx

DECEMBER 11, 2015

PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Cision

OCTOBER 20, 2015

The demand for content is growing, and so are the ways we consume it. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. From sales to product development to executives, each department and employee has something to share that will help you appeal to your audience.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

PR 20/20

MAY 26, 2016

Your consumers or clients? The most loveable brands have a purpose that we as consumers love to love. and encourages them to send videos, photos and personal stories. Beyond content, employees that buy in to your brand’s purpose and vision will likely work harder and remain at your company longer. The industry?

Blogging 51

Blogging Brand Branding How To 51

MaccaPR

OCTOBER 17, 2016

General Mills also produces a video overview and blog each year, with an audio interview this year as well. Our agency client GNP Company (above) does an effective job of using infographics to provide an overview of the company, which beneficially, can then be leveraged in other internal and external communications pieces.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. Faster, easier and cheaper than video. messaging apps and even email. Cnvey emotional messages.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

NewsWhip

MAY 27, 2021

They’re becoming icons on TikTok videos, and we’ve even seen some pharma companies come up on recent Saturday Night Live skits. Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. That’s a new world. We talk about R rates.

Healthcare 78

Healthcare Storytelling Communications Local 78

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. It’s allowed General Mills to showcase a variety of employees in a variety of roles across the company, each with their own unique voice.

Blogging 48

Blogging Employee Corporate Google 48