ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Brand purpose has real purpose. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. Your employees!

Brand 215

Brand Branding Instagram Video 215

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Communications Conversations

APRIL 17, 2020

Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Best Buy shares CEO video message initially aimed at employees on LinkedIn.

Social Media 198

Social Media Brand Branding Employee 198

NewsWhip

AUGUST 4, 2022

Instagram introduced Reels as an easy way to create and discover short-form videos, which are now discoverable in NewsWhip Spike. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . View this post on Instagram A post shared by Panera Bread (@panerabread). Upgrade evergreen content.

Instagram 146

Instagram Brand Branding Hotels 146

5W PR

MARCH 15, 2023

Brands can share customer photos or videos and create unique hashtags that customers can use when posting about the brand. Highlighting the day-to-day operations of the company, its employees, and its values can help build a personal connection with the audience. Brands can share photos and videos of employees at work.

Social Media 88

Social Media Media Education Survey 88

PRSay

JANUARY 9, 2024

Such training helps organizations maintain a cohesive voice when its team members present to or meet with peers, clients, patients, consumers and other key constituencies. Many people who participate in this type of training have never seen themselves in a recording on TV-quality videos before. Train staff members one at a time.

Training 100

Training Conference Technology Meeting 100

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

Construction 385

Construction Crisis Reputation Social Media 385

Contently - Strategy

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Brand 92

Brand Branding Instagram Video 92

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise.

Communications 176

Communications Journalism Advertising Advertising 176

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

Prohibition

NOVEMBER 17, 2021

We headed into the Autumn/Winter months full steam ahead here at Prohibition with everything on our agenda including awards, welcoming new clients, video and photography shoots up and down the country and announcing our employee of the quarter! Our employee of the quarter: Last month saw us announce our latest employee of the quarter.

Employee 62

Employee Instagram Energy Video 62

5W PR

MARCH 26, 2020

Communication with employees is extremely important during this time. While employees are working from home, stay in contact with them. Knowing that you’re present and working will keep employees motivated and company moral high. Gyms have shifted to offering virtual workouts for consumers. Be Transparent. Be Visible.

How To 88

How To Employee Financial Meeting 88

Critical Mention

APRIL 17, 2019

Employee advocacy. We all know the potential of influencer marketing, but another effective tactic is to turn your employees into brand advocates. Vertical videos. It’s a colossal figure that clearly shows you have to optimize video content for the mobile experience. Live video. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Year of the employee. 2022 is going to be known as the year of the employee. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Dove’s video shows a surprising number of women entering through the “Average” door.

Corporate 116

Corporate Retail Policies Employee 116

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JANUARY 13, 2020

VIDEO IS KING. Video is growing in popularity as a persuasive tool in communicating strong and successful messages to customers. How much of the company’s website utilizes video? Survey data from Information World showing how video can not only shorten the sales cycle, but also instill trust quicker than other content.

Marketing 78

Marketing Comparison Video Survey 78

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. The video stories are shared on all other social channels. It’s all about video. But the logistically easier practice of pre-recorded videos also drives interaction. Recognize employees.

B2B 170

B2B Social Media Media Education 170

5W PR

NOVEMBER 25, 2019

Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. What many do not know, however, is that most of the video content shared on the GoPro YouTube channel wasn’t actually shot by the firm. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

MaccaPR

JANUARY 8, 2021

LinkedIn video? Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 144

Television Instagram Consumer Newspapers 144

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Video is never, ever going away. The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming.

YouTube 136

YouTube Training Video Survey 136

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Organisations reported a significant increase in employee engagement during the crisis as virtual connections replaced physical.

Report 144

Report Communications Government Crisis 144

Landis PR

AUGUST 1, 2022

The messaging you use in your PR, shared by leadership, developers and other employees can illustrate why you’re unique and differ from what else is on the market. Brands can use tactics such as earned media placements, blog content, videos and more to keep consumers up to date and invested in their business.

Publicity 98

Publicity Brand Branding SEO 98

Prohibition

OCTOBER 2, 2023

Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come. Employees can become brand ambassadors, and they can be leveraged to amplify a brand’s message in a more personal way. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 84

Agency Crisis Communications Consumer 84

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Social media, digital video, email, and PR that generates earned media all play a role here. Make it horizontal.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Many brands are now starting to focus on employee advocacy, whereby they are starting to operationalize a workforce to “participate” and tell the brand story. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Communications Conversations

NOVEMBER 12, 2019

TLDR: a Panera employee took to TikTok to shoot a video titled “How Panera prepares mac & cheese.” Let’s just say, it wasn’t the most flattering video for Panera. The video showed how employees make the mac & cheese (boil a packet in water, essentially) with the employee poking fun at the process.

Crisis 60

Crisis Employee Case Study Video 60

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Business people who aren’t using PR tools and tactics to better understand customer, influencers, employees, or partners are probably not maximizing their investment. The way we consumer news and other content has changed drastically, so successful promotion of earned media is essential to success.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

JANUARY 2, 2020

Another thing for corporations to keep in mind is that these admissions ought to be an ongoing program that lets consumers feel that they are being regularly updated, as opposed to a one-off admission. Advertising was the sole tool used to manage the company’s image to the consumer audience. Communicating as Part of a Wider Community.

Corporate 120

Corporate Communications Consumer Community 120

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178