PR 20/20

OCTOBER 25, 2022

The keyword research within your content strategy can also help boost your SEO and ranking in Google. This is particularly paramount considering a staggering 81 percent of consumers research products online before going to the store, with 46 percent of those searches beginning on Google. Curated consumer content.

Strategy 91

Strategy Education Content Marketing Google 91

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. They are available for journalists and other news consumers to download in a hi-res format. There are numerous shareable multimedia options that will engage journalists and consumers.

Mobile 152

Mobile SEO Web Training 152

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Podcast monitoring.

Technology 169

Technology Publicity Software Pitching 169

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Buzzstream

MAY 15, 2024

He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. But you know, as a free tool, the first thing you kind of look like, let’s just say, an SEO, if you have a free tool. A page dedicated to helping people learn SEO and say, Oh, our tool is free.

Google 71

Google SEO Tools Pitching 71

Cision

NOVEMBER 22, 2016

Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own. Get started with PRWeb’s newest tip sheet and learn how press releases can help drive traffic back to your site and increase your SEO ranking.

Marketing 120

Marketing Analytics Television Tools 120

PR 20/20

JANUARY 23, 2023

While there’s no hard-and-fast rule for how often you should completely overhaul your website, consider how quickly technology and consumer preferences change. This free tool will rank your overall website performance and identify issues across page load speeds, accessibility, general SEO best practices, and more. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Cision

SEPTEMBER 26, 2016

Paid distribution is one of the most reliable ways to distribute your content to the people you want to consume it. Tools to improve your SEO. SEO is such a nebulous concept for most people because it’s a not a reliable referral source for most businesses or it is a referral source for niche keywords.

Tools 120

Tools How To SEO Writing 120

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Each design choice, from color gradients to character animations, plays a crucial role in enhancing brand recall and emotional connection. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 86

Video Brand Branding Energy 86

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR pros don’t need to know about SEO. Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This is big news in how your coverage is found, viewed and consumed online. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Don’t miss out download now. Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

Comparison 120

Comparison Television Print Social Media 120

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template.

Marketing 52

Marketing Technology Internal International 52

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. SEO Benefits. For example, urge them to visit your website to download your free, relevant ebook. Click Here.

Video 120

Video Strategy YouTube Marketing 120

Waxing UnLyrical

NOVEMBER 30, 2018

Content marketing and SEO go hand in hand. The higher the organic traffic for your web pages, the better is the SEO effectiveness of your content. The higher the organic traffic for your web pages, the better is the SEO effectiveness of your content. This is another metric that measures your content’s SEO performance.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Contently - Strategy

APRIL 28, 2022

For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content. Measure your content downloads and views to see what types work best. Track the time of day your content is most consumed to see if that changes anything, especially when publishing on social media.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. SEOs want links and PR is the function that can legitimately earn high-value backlinks. The full report is ungated and freely available for download. PR tech mentions.

Software 85

Software Pitching Internal International 85

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Consumable content means a quick, fun message that is easy to engage with or respond to. What content are they reading and downloading?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. It is algorithm friendly, and in turn helps to improve SEO. This is where the power of Responsive Web Design (RWD) comes in.

Web 40

Web Mobile SEO Technology 40

Norton's Notes

JANUARY 25, 2018

Consumers expect daily, engaging, interactive content that can capture their attention without clicking an article link. This is going to make a real difference to SEO – if you aren’t in the top three you are going to be nowhere as the assistant isn’t likely to find you – you can forget the front page.

Video 38

Video Social Media Media Google 38

PR 20/20

MAY 22, 2018

We consume more. Download PR 20/20's free content calendar template , which includes: Content production pipeline. Small SEO Tools. And it’s easy to doublethink our way into believing that patchwriting is good writing. We have no problem holding this contradiction in our heads because we’re bombarded by more ideas than ever.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Sale interest.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Wildfire

AUGUST 1, 2018

2) Measure report downloads or landing page views: Content is often at the centre of our PR activity, and through media promotion, we look to drive the right audiences to consume that content. And the more backlinks you get, the better your SEO becomes, which again, is something we measure intrinsically as part of our PR campaigns.

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

MAY 27, 2017

Rand Fishkin of Moz explains what the internet looks like with – and without – net neutrality in a Whiteboard Friday video titled Why Net Neutrality Matters for SEO and Web Marketing. ISPs might even charge consumers for high bandwidth use, but that won’t stop Netflix addicts. 2) Putting small businesses at a disadvantage .

Marketing 61

Marketing Web Writing Video 61

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Marketers have full access to organic ranking, top keywords driving traffic, plus on page SEO advice and recommendations. A CTA button funnels visitors to a landing page with a strategic offering or download.

Marketing 40

Marketing Tools Data Report 40

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

Beyond PR

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. At the end of the year, she looked at all the deals closed and cross-referenced those contacts with those who had downloaded gated content though the blog. When asked why, the responses were underwhelming: 38% said no formal ROI justification was required. How did she know?

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Waxing UnLyrical

APRIL 22, 2015

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Today Internet readers and professionals of all IQs want short, simple, and factual information so they can consume and act on it now. What’s going wrong with your business blog?! Short posts.

Blogging 40

Blogging How To Writing Google 40

Waxing UnLyrical

OCTOBER 1, 2010

Priya will share her case study on a campaign for the Council for Responsible Nutrition, when they decided to take their “Life… supplemented&# initiative directly to their consumers via online networks. And don’t forget to download the transcript of the September 28 #measurePR chat , so you can relive the campfire.

Measurement 58

Measurement Tourism Community Social Media 58

PR Conversations

AUGUST 18, 2011

Marketers look to champion consumers…to tell their companies’ stories. I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Leaving SEO to Marketing. When looking into getting started with SEO for PR, consider the following: Develop a list of keywords for each content piece.

Brand 88

Brand Branding SEO How To 88