Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Audio is changing how we search for – and consume information. Did you know? Check out our services.].

Technology 170

Technology Publicity Software Pitching 170

Cision

MAY 25, 2017

One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. She shared a succinct, show-stopping line on SEO that left many stunned — “Algorithms are the new editor-in-chief.”

Advertising 272

Advertising Advertising Storytelling Media 272

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s important to note that organic search success is much more than simply publishing a few sporadic blog posts. Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Cision

SEPTEMBER 26, 2016

Writers who edit in WordPress may write directly into the cloud by default, but there are a class of “desktop blog editor” products that offer additional features and ease that WordPress proper cannot. For example, I’m editing this in one of the most popular blog editors: Open Live Writer. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

JUNE 11, 2019

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. Search rankings and SEO. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own.

B2B 125

B2B Mobile Content Marketing SEO 125

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Look for all-encompassing platforms, such as HubSpot, that bundle sales, marketing automation, blogging, CMS, email, and more into one solution. But blog publishing shouldn’t be a random act that is done here and there when an idea hits you.

Marketing 52

Marketing Technology Internal International 52

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Marketing analytics reports (automation software dashboards, social, SEO, website). Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

Engineering 45

Engineering SEO Google Web 45

Contently - Strategy

APRIL 28, 2022

For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events. Measure your content downloads and views to see what types work best.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

Newsfile

JANUARY 30, 2024

Download the report! For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024? As well, it synthesizes a host of ideas. and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. SEO Benefits. Think of it more like a mini blog post. But if the answer is no, I’ll still be your friend.

Video 120

Video Strategy YouTube Marketing 120

Presspage

DECEMBER 5, 2017

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Make or buy?

Local 89

Local SEO Engineering Web 89

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges. But you know, as a free tool, the first thing you kind of look like, let’s just say, an SEO, if you have a free tool. And so that’s a pitch you can do.

Google 71

Google SEO Tools Pitching 71

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This is big news in how your coverage is found, viewed and consumed online. It’s no secret that I used to work in SEO and PR so may have heard me speak about Search insights before. Don’t miss out download now. Get up to date here.

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

AUGUST 20, 2014

But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle. As a marketer, your choice of the length, timing and format of your online interaction depends upon the ultimate goal you want your blog, tweeted content or YouTube video to achieve. Source: Dan Zarrella ).

Social Media 97

Social Media Media YouTube Facebook 97

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. SEOs want links and PR is the function that can legitimately earn high-value backlinks. The full report is ungated and freely available for download. PR tech mentions.

Software 85

Software Pitching Internal International 85

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The goal is to attract, convert, and close more qualified leads by being helpful to consumers. When someone downloads an ebook, a marketer defines a set of rules that tells the machine what to do next (i.e. Source: HubSpot.

Marketing 81

Marketing eBook System Tools 81

PR 20/20

AUGUST 23, 2018

HubSpot teammate, Sophia Bernazzani , does an excellent job of summarizing pillar pages (and comparing them to HubSpot Marketing Blog's own previous method of topic organization) in her post on the subject here. Okay, you get it— pillar pages are both nice and important for SEO. Cluster content. Hyperlinks. Are aesthetics important?

Examples 28

Examples Healthcare SEO Internal 28

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Consumable content means a quick, fun message that is easy to engage with or respond to. Think ebooks, white papers and even blog posts.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Umair Haque , blogging for the Harvard Business Review , places the Gap logo debacle into this context of creativity.

Blogging 71

Blogging Twitter Creativity Facebook 71

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. It is algorithm friendly, and in turn helps to improve SEO. Google has expressed its preference for sites built with RWD.

Web 40

Web Mobile SEO Technology 40

PR 20/20

MAY 22, 2018

As seen in this PR 20/20 blog post , patchwriting isn’t full-on plagiarism. We consume more. With their tagging and organization features, you’re always sourced: create a new Evernote notebook for every blog post, ebook or content offering, or add a reminder to Google Keep notes to make your thoughts more action-oriented.

Content Marketing 79

Content Marketing Writing Tools eBook 79

The Hoffman Agency

JUNE 22, 2020

The value of industry events that bring together the ecosystem around industries and topics — from huge tech trade shows such as Mobile World Congress (MWC) and the Consumer Electronics Show (CES) to hundreds of smaller, niche events — is in the fact that numerous organizations are brought together in a single location.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. The dust has finally settled on this latest installment, and SEO experts are beginning to see the impact and how it’s affecting search engine results. Changes SEO. How Penguin 4.0 Penguin is now part of Google’s core algorithm.

Engineering 40

Engineering Google SEO Guidelines 40

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Blog : A company blog is a mission-critical element of any effective content strategy. Across the globe, 346 million people read blogs. Consumers can ask questions without leaving your site and with minimal effort.

Marketing 40

Marketing Tools Report Data 40

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. 38% they need an easier way to measure ROI. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Sale interest.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

MAY 27, 2017

Now I’m a flag-waving registered voter, but nobody wins political arguments in blog comments or on Facebook, so the chances of winning both these arguments, and new customers, is unlikely. ISPs might even charge consumers for high bandwidth use, but that won’t stop Netflix addicts. Then there’s net neutrality.

Marketing 62

Marketing Web Writing Video 62

MaccaPR

OCTOBER 2, 2014

Part 1 of a 2-part Special Blog Post. The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54