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What are PR Metrics: 17 Measurements to TrackĀ 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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17 PR Metrics For Comms TeamsĀ 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers donā€™t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers donā€™t measure content marketing ROI is that they simply donā€™t know how to do it. Unique Visits. Page Views. Average Time on Page.

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Making marketing more measurable ā€“ the hacks that ensure your campaigns convert

Prohibition

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important ā€“ or more difficult. Without a clear definition of the ultimate aim of your marketing campaign, itā€™s impossible to be able to measure the results.

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The Wildfire way of measurement in PR

Wildfire

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. We were lumped into the same boat as advertising, where measuring the effectiveness of a campaign was wholly unscientific.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology ā€“ from AI that will predict your pitching success to more tangible PR measurement and attribution. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Podcast monitoring.

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Check out this interview to begin to improve your measurement today. Here he outlines a talk from Yextā€™s Duane Forrester on what a future SEO job description. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. Get up to date here.

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