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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1.

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How To Transform Your Manufacturing Website from a Digital Product Brochure to a Growth Engine Machine

PR 20/20

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. Curate honest, consumer-focused content.

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Social Media and Tech Startup PR Strategies

Burrelles Fresh Ideas

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

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What is a Content Strategy and Why Do I Need One?

PR 20/20

It may seem obvious enough, but optimized content can help drive more traffic to your website and improve brand awareness. The keyword research within your content strategy can also help boost your SEO and ranking in Google. You may be an expert in your field, but without content, how will customers know it?

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How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257
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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

I was no longer working with the SEO company I hired in 2006 so I was on my own. I knew that would be very time-consuming, and in many cases impossible, so I decided against it. The final option was to start building high quality links by writing useful content that interested others. Content Marketing'

SEO 100
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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.