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The main mistakes of brand newsrooms and how to avoid them

Presspage

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Leaving SEO to Marketing. When looking into getting started with SEO for PR, consider the following: Develop a list of keywords for each content piece.

Brand 88
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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149
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When it comes to content… Go local!

Presspage

Translation and interpretation of news releases is not only a tedious, but also a time-consuming act. Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. Make or buy?

Local 89
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The Case For and Against Gated Content and Registration Pages

Sword and the Script

If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. Search rankings and SEO. I like to see things like case studies and infographics freely accessible. Blocking the competition. The Case Against Gated Content.

B2B 125
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! Brands can enhance their social media presence by creating engaging content, actively interacting with their audience, leveraging SEO, utilizing analytics for strategy refinement and staying updated with new platforms and trends. This approach isn’t just good ethics; it’s good business.

Trends 105
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Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on creating content that provides a good user experience, not for the explicit search result.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus. Ahrefs is a robust suite for comprehensive SEO analysis and optimization, and it has a lot of features that aid in content ideation if you know where to look. But they are also the most costly solution. The lowest pricing tier is $129/mo.