Cision

MAY 25, 2017

Owned Media Requires Great Storytelling. One of the best cases for owned media, in a world where every brand is creating more content, came from Managing Director of Consumer Marketing at Edelman, Stephanie Smirnov. Paid Media Will See Big Changes.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

NOVEMBER 22, 2016

As soon as we get accustomed to one social media tool, it’s on its way out. Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own. It’s Never Boring. It’s Affordable.

Marketing 120

Marketing Analytics Television Tools 120

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

JANUARY 19, 2021

That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly. Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Marketing attribution for earned media.

Technology 170

Technology Publicity Software Pitching 170

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers. Facebook’s algorithm move towards benefiting native video too has had a big impact.

Video 38

Video Social Media Media Google 38

Cision

SEPTEMBER 26, 2016

Email subscribers are high-barrier-to-entry contacts that you’ve migrated from social media or have otherwise incentivized. Paid distribution is one of the most reliable ways to distribute your content to the people you want to consume it. Tools to improve your SEO.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. If you enjoyed this post, you might also like: 33 Statistics Summarizing the Year in PR, Content Marketing, Social Media and SEO . Can your agency bring big ideas and execute? Give our services a try.

eBook 72

eBook Exercises Employee SEO 72

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media Reputation 79

Waxing UnLyrical

NOVEMBER 30, 2018

Social Media Engagement. This includes several metrics specific to your measure the performance of your social media content marketing. Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Content marketing and SEO go hand in hand.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. PR pros don’t need to know about SEO. Download #prStack now. I can wholeheartedly say - this is a PR must-read, especially chapter 19 ; ) Download for free now. Brain gems for decision-makers.

eBook 120

eBook Google Tools Analytics 120

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. Each design choice, from color gradients to character animations, plays a crucial role in enhancing brand recall and emotional connection. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 87

Video Brand Branding Energy 87

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. This is big news in how your coverage is found, viewed and consumed online. Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site.

Tools 136

Tools Publicity Measurement SEO 136

Contently - Strategy

APRIL 28, 2022

For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content. Measure your content downloads and views to see what types work best. Track the time of day your content is most consumed to see if that changes anything, especially when publishing on social media.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Content downloads.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JUNE 7, 2022

Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S., along with a validated media contact database,” according to the press release. Prowly adds media monitoring. To be fair, it’s not a problem unique to PR.

Software 85

Software Pitching Internal International 85

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Wildfire

AUGUST 1, 2018

If you’re measuring social media by outcome, you’d be looking at impressions, shares, retweets, comments, engagement rates and so on. 2) Measure report downloads or landing page views: Content is often at the centre of our PR activity, and through media promotion, we look to drive the right audiences to consume that content.

Measurement 49

Measurement Analytics Google Agency 49

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Moreover, a mobile site makes it easily shareable on social media platforms. It is algorithm friendly, and in turn helps to improve SEO.

Web 40

Web Mobile SEO Technology 40

Waxing UnLyrical

APRIL 22, 2015

No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Today Internet readers and professionals of all IQs want short, simple, and factual information so they can consume and act on it now. No comments.

Blogging 40

Blogging How To Writing Google 40

Beyond PR

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 45

Software Customer Service Google Small Business 45

PR 20/20

SEPTEMBER 19, 2017

Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter. serve up a localized CTA for those in your city).

Marketing 40

Marketing Tools Report Data 40

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Newsfile

JANUARY 30, 2024

Download the report! Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.

Trends 105

Trends YouTube Video Social Media 105

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. But our clients and agency quickly learned that generating followers, likes, video views and downloads was only half the battle.

Social Media 97

Social Media Media YouTube Facebook 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Presspage

MARCH 5, 2020

It’s inefficient, time-consuming and frustrating for all involved – and it increases the possibility that mistakes will be made somewhere along the way. Leaving SEO to Marketing. When looking into getting started with SEO for PR, consider the following: Develop a list of keywords for each content piece.

Brand 88

Brand Branding SEO How To 88

The Resolution Blog

MARCH 25, 2019

With so many details to capture, information to share, and stakeholders to please, time-consuming processes have always been a problem?—?until This means you’ll garner ideas that are both meaningful for your info-hungry audience and great for SEO. (& the Experts Have Their Say) Time is sacred for PRs.

Tools 120

Tools Google Social Media Writing 120

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. Search rankings and SEO. The illusion of scarcity.

B2B 125

B2B Mobile Content Marketing SEO 125

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. adults – 62% – get news on social media, and 18% do so often. adults reported seeing news on social media.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Waxing UnLyrical

OCTOBER 14, 2010

Or “Turn your articles into downloadable reports/ebooks.&# He does his best to stay informed on politics, tech, music, cultures, and social media. While there are plenty of other posts on TheWWWObserver and Lifehack that do provide me with value, the two I highlighted above only provide me with directions.

Blogging 71

Blogging Twitter Creativity Facebook 71

ZudePR

JANUARY 26, 2016

Adrian, the designer: “Because consumer tastes can change quickly, designers also need to be well read, open to new ideas and influences, and quick to react to changing trends. You can download the first chapter for free. With particular emphasis on the first. #14: 14: On Making it On Your Own.

How To 65

How To Meeting Creativity Agency 65

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential. Pricing: $199/mo 4.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. That’s why building a tool kit is essential. Pricing: $199/mo 4.

Tools 62

Tools Blogging Pitching Google 62

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96