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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Brand purpose has real purpose. Branded content is king.

Trends 385
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When to Scale a Business

5W PR

The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers. Using Data. The company should have enough resources if it wants to increase the number of clients, which can be revealed through analytics and data analysis.

Viral 88
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Trending Sources

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2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

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Are Social Reels Relevant for Brands?

Contently - Strategy

So if you want something that will grab a consumer’s attention for a hot minute, video is key. Tap employees or creators as on-camera talent Make Reels interactive by adding polls and quizzes And then there’s music. At least for now, Beyonce or Harry Styles won’t help you go viral. How, you ask?

Brand 134
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Be a Trendspotter

5W PR

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. For today’s marketers, it’s figuring out what the next big consumer trend will be. They’re used to analyzing social media data and talking to customers. Is it Bernie Sanders’ mittens or something else yet unveiled?

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Facebook dominates the headlines among Kantar’s most valuable brands in 2022

NewsWhip

Kantar’s report measures how meaningful, how different, and how salient brands are to consumers, and from that they have revealed a list of the top 10 most valuable global brands in 2022. The top article about Amazon overall was a feature story on Chris Smalls , the employee who led the Staten Island push.

Facebook 138
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Case Study Turbine Labs

NewsWhip

25-50 employees. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. Company Size.