Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. Photo by almir1968/iStock / Getty Images.

Print 102

Print Newspapers Crisis Local 102

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. A truly great example of taking a potential PR crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. The clarification did little to avert the massive backlash the brand received.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Onclusive

AUGUST 22, 2017

Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press. Crisis Communications. Data Journalism. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. These impacts corporate and consumer public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

DECEMBER 19, 2015

With brand journalism, you can increase customer loyalty and satisfaction. In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

SEPTEMBER 20, 2017

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. The Cision Global Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. Publishing Content. Promoting Content.

Social Media 226

Social Media Media Journalism Study 226

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

PRSay

DECEMBER 22, 2021

In an Op-Ed for The Wall Street Journal , Swift wrote that “valuable things should be paid for,” emphasizing the value of her music — and that of others. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers.

Communications 147

Communications Film Radio Reputation 147

Buchanan PR

MARCH 28, 2023

It can be particularly prevalent and dangerous during times of crisis or political turmoil. These types of fabricated images—called “deepfakes”—can be difficult to discern from real images, particularly during times of crisis or major news events. Fake news often serves as a way to generate clicks or ad revenue.

Media 79

Media Crisis Journalism Tools 79

Ethical Voices

MAY 18, 2023

Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy. One of the researchers made the strong claim that this makes prominent “news organizations complicit in actively creating and spreading disinformation about the climate crisis.”

Ethics 80

Ethics Reddit Energy Advertising 80

Bianchi Biz Blog

APRIL 19, 2021

We are primarily focused on stories that affect the consumer. In 2018, I co-authored a project on the nation’s pedestrian safety crisis. We’re looking for fresh angles on stories that affect the average consumer. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Report 84

Report Meeting Automotive Media 84

Flack's Revenge

DECEMBER 20, 2018

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. And let’s face it, Facebook the platform still has the numbers and access to consumer insights brands adore. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Agility PR Solutions

JANUARY 7, 2020

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The initiative will create a subscription tool for consumers, so readers can safely subscribe to their favorite news outlets through Google. But one highly undesirable outcome is “fake news.”

Government 149

Government YouTube Wikipedia Google 149

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Landis PR

JULY 10, 2023

Check out the Doubt It and Keep Truth Well campaigns by the Canadian Journalism Foundation. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions. Fake news comes in many forms; from honest mistakes at one end to outright deception on the other.

Journalism 52

Journalism Training Consumer Tools 52

Doctor Spin

FEBRUARY 14, 2024

It also involves crisis communication to mitigate damage to the company’s reputation. The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

DECEMBER 22, 2021

They admitted that it intended to shock, but never to offend any consumers. A truly great example of taking a potential crisis in your stride and turning it around. Well done Aldi, we’re big fans of the way you handled this PR crisis. The clarification did little to avert the massive backlash the brand received.

Crisis 62

Crisis Instagram Social Media Facebook 62

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. What are your secrets for crisis communication success? There are two critical steps that must occur during a crisis.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Solo PR Pro

OCTOBER 5, 2021

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C. From journalist to PR pro. In 1997, when USA Today moved him from D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

NewsWhip

FEBRUARY 19, 2020

7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands. New York Fashion Week was Feb. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97

Cision

JUNE 15, 2017

In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. What is the most important lesson you’ve learned throughout your career? Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Little did we know we’d be in that place for more than a year.

Media 105

Media SEO Analytics Analysis 105

Bianchi Biz Blog

APRIL 5, 2021

While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. What are we are we not consumed by?

Automotive 65

Automotive Web Meeting Media 65

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Scott Kaminski , Senior Marketing Manager, Häfele America Co. .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. When Carson Stoga’s work in the tech startup space began to slow down, they pivoted focus to other direct-to-consumer clients. From freelance to firm.

Meeting 91

Meeting Retail Groups Hotels 91

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. But it isn’t usually quite so simple. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Newspapers 120

Newspapers Financial Crisis System 120

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? The journalist tells a story for the consumer, voter or investor. How did you make the switch from journalism to PR? They all get it.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

MARCH 2, 2016

Unfortunately, today anyone with a smartphone can be an influencer and wield varying degrees of influence, which can cascade quickly into crisis and brand damage. . My daily newspaper of choice is… the Wall Street Journal. What are some of the key components of a successful reputation management strategy? Rapid Fire Round.

Reputation 120

Reputation Newspapers Journalism Instagram 120

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lochte was clearly unprepared for this crisis, as evidenced by the stumbling words he used as the debacle deepened, “I over-exaggerated.”

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Just like with a brand journalism strategy, a hub-and-spoke model requires an easy-to-navigate place to host all of your brand’s content.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120