Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Iterative PR Measurement. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM does not focus on the consumer journey, like many attribution models. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s a burst of energy, hydration, nutritional value, or taste, emphasize what consumers will gain from choosing the brand’s product.

Branding 78

Branding Brand How To Advertising 78

Cision

OCTOBER 29, 2015

A r eport issued by PageFair (which produces tools to measure the impact of ad blocking and develops unobtrusive advertising) states that ad blocking use grew 41 percent in the last 12 months and that publishers lost an estimated $22 billion in 2015. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. If you find yourself in this category, understanding the key social media trends in 2024 could help you unlock significant growth opportunities. Continued Growth of Social Commerce.

Social Media 86

Social Media Media Mobile SEO 86

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure.

Industry 88

Industry Enterprise Fashion Financial 88

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

Sword and the Script

SEPTEMBER 26, 2023

While some mistakenly say social media is dying, a survey of 1,800 consumers and 900 marketers across the US and UK demonstrates the reasons people follow brands on social media has changed. My advice is that a better measurement framework strives to tie social media efforts to outcomes. click any image for higher resolution) 2.

Survey 124

Survey Social Media Branding Brand 124

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Consider what insights or consumer behaviors your client can offer that resonate with the broader context.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Prohibition

MAY 18, 2023

User-generated content Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf. Conversions Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions.

Strategy 62

Strategy Marketing SEO B2C 62

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. Hold onto your values, listen to the conversations within your industry, measure your efforts and interact with your audiences.

Social Media 52

Social Media Consumer Branding Brand 52

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 3: Keep your finger on the pulse of industry trends.

Marketing 170

Marketing Measurement Trends B2B 170

Shift Communications

OCTOBER 26, 2022

Side note: every PR plan *should* include messaging, media storylines, events, creative ideas and activations, and other tactical elements that support the goals. It’s rooted in data and insights and is measurable. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis.

Communications 78

Communications Analysis Leadership SEO 78

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. The key to successful PR is being newsworthy and creative. Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Find Creative Angles. Research Your Audience.

Creativity 111

Creativity Data Measurement Product Launch 111

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Read on for the full interview! – Elizabeth, Associate Vice President, B2B Tech Team.

Advertising 89

Advertising Advertising B2B Creativity 89

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Burrelles Fresh Ideas

OCTOBER 24, 2023

That is, they have unprecedented and seemingly unlimited access to the voice of the consumer. But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data.

Strategy 95

Strategy Ethics Social Media Data 95

Prohibition

JUNE 8, 2023

Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser). By leveraging UGC, you tap into the creativity and authenticity of your audience, creating a more engaging and dynamic viewing experience for them and for your wider online followers.

Video 62

Video Social Media Instagram Media 62

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Prohibition

AUGUST 2, 2023

These individuals have the ability to sway consumer opinions and behaviours, making them a valuable asset for businesses looking to promote their products or services. This is particularly valuable when it comes to food PR and drink PR , as consumers are constantly seeking recommendations and reviews from trusted sources.

Branding 62

Branding Brand Reputation Consumer 62

Burrelles Fresh Ideas

JUNE 20, 2023

Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table. User-generated content allows food and beverage brands to tap into the creativity and passion of their customers, creating an authentic and relatable brand image.

Branding 40

Branding Brand Local Instagram 40

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Trends in digital news. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. That may mean flawless execution and robust reporting, but it can also mean it’s time to get creative with fresh thinking and add-ons for Q4 initiatives. Get an early client check-in. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Prohibition

FEBRUARY 14, 2023

It requires an understanding of the audiences and industry trends, as well as excellent copywriting skills. It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. neon lights.

Strategy 62

Strategy Branding Brand Technology 62

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Marketers will no longer be able to ignore new technologies and trends, even if they aren’t sure of the application or ROI.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Nail the right database for media research.

Pitching 136

Pitching Tools Agency Resources 136

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. And they paid $500 a month for strategy and measurement. Influencer marketing trend is one that has gained momentum in recent years. And you certainly can’t measure results. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. What advice do you have for fashion brands looking to improve their communication and better connect with consumers? The communication and PR industry is constantly evolving.

Fashion 227

Fashion Travel Interviews Instagram 227

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. So, if buyers are rewarded solely based on the initial cost-savings of their ”commodity,” then lowest price or rate seems to be a no-brainer.

Agency 108

Agency Automotive Engineering Education 108

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. We also host our annual National ¡Bravo! Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. This trends tool will help build out your campaign content & influencer insight in seconds. Measuring coverage success - Metrics on a mountain.

eBook 120

eBook Google Tools Analytics 120