The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. And once again the PR community is wary of this new technology and hesitant to adopt it. Why should you embrace AI? AI will not take your job -.

Social Media 130

Social Media Measurement Tools Data 130

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we incorporate their language? Christopher S.

Creativity 96

Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

For example, we worked with a smart home device company and the goal was consumer media placements on the day of launch. Any good PR person knows that consumer publications have long lead times and are often tricky to crack. From Slack to Zoom, PR pros have gotten creative about how to stay connected in a remote environment.

Agency 310

Agency B2B B2C Pitching 310

Bianchi Biz Blog

JUNE 17, 2021

Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. If not, contact the Consumer Technology Association (CTA) to get your spot. You might also be interested in: How to Maximize Your Exhibit Success at CES. 5-8, 2022, with Media Days Jan.

Technology 86

Technology Automotive Trade Shows Hotels 86

Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources.

Financial 144

Financial Banking How To Marketing 144

PRSay

JUNE 16, 2023

Instead, I predict that PR practitioners who are slow to add AI to their skillsets may be replaced by communicators who learn to leverage the evolving technology. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. But the AI technology is not just about automation.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

MAY 11, 2022

This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. .

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

The Consumer Electronics Show and SXSW have gone virtual this year, and most events well into summer are still being planned in virtual or hybrid formats. Yet savvy producers created compelling online conferences with the help of tech advances and good old-fashioned creativity. Virtual is more “real” than ever.

Conference 299

Conference B2B Meeting Fashion 299

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we incorporate their language? Christopher S.

Creativity 76

Creativity Product Launch Examples Energy 76

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. How can you use machine learning? Where does psychology fit in?

Technology 77

Technology Training Data Consumer 77

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Bottom line?

How To 104

How To Fashion Banking Industry 104

Reputation Us

AUGUST 28, 2023

MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. to make the make the biggest impact to these consumer brands in the coming years.” ” Neville G.

System 78

System Technology Banking Community 78

PRSay

DECEMBER 18, 2023

“We need to think about some of the longer-term implications of AI and how we behave and how we relate to each other, the media we consume,” etc., He advises organizations and PR teams to create guidelines for how to harness artificial intelligence in their businesses. Perry said. We have to get busy with this stuff.

Communications 73

Communications Guidelines Technology Tools 73

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. In fact, Cisco predicts that consumer internet video traffic will surpass 80 percent by 2019. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. And it’s killing your ability to be creative with your campaigns. There are no shortcuts to engaging today’s consumers. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

AUGUST 3, 2023

With the increasing use of smartphones and the dominance of mobile browsing, users are consuming visual content in a portrait orientation more than ever before. As technology continues to evolve, we can expect more advanced AR features that blur the line between reality and digital content.

Video 118

Video Social Media Media YouTube 118

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

PRSay

JULY 9, 2021

No one can deny the value of a senior colleague mentoring someone new to the workforce — whether by helping her improve the skills she needs to meet the demands of the job, explaining how to navigate the nuances of organizational protocols or offering general career advice. An example that immediately comes to mind involves technology.

Nonprofit 218

Nonprofit Employee Internal International 218

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. Email,” he replied. Email is a big priority for us this year.”.

Technology 48

Technology Automotive Retail Banking 48

Prohibition

DECEMBER 16, 2022

From virtual subways to coffee-stained trainers, we’ve rounded up some of the most eye-catching and creative food and drink campaigns from 2022! July saw the launch of Birds Eye’s ‘Welcome to the Plant Age’ campaign, which sought to reappraise and challenge consumers eating habits. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Stephen Waddington

JANUARY 11, 2021

Where I believe COVID will have a longer term impact will be in consumer behaviours. How and why consumers choose brands, products and services, and how they purchase from them. More consumers than ever before are conscious of saving money, and we’re seeing a large shift in their feelings towards travel.

Marketing 78

Marketing Training Pinterest Creativity 78

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

Burrelles Fresh Ideas

JUNE 6, 2023

While some in the business world view AI as an eliminator of jobs, others see it as an advancement that can only help how we do our work. One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. We all saw the headlines from Las Vegas. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

PR 20/20

SEPTEMBER 29, 2022

Gather a group of digital marketers and you’re sure to be privy to a creative conversation. We’re a force to be reckoned with ( just ask anyone on the receiving end of a creative snafu!). So what makes a marketer a creature of creativity, thoughtfulness, and curiosity? We remember that we all wake up as consumers.

Marketing 79

Marketing Creativity Advertising Advertising 79

Deirdre Breakenridge

OCTOBER 3, 2016

We need to look beyond easy and recognize that no software application can supplant our own curiosity and creativity. We’re creating, curating, consuming, and confronting a daily tsunami of information. John cares about putting humanity first, and our stories about technology second. It’s daunting.

Data 0

Data Tools Technology Banking 0

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. Host: To what extent can the use of artificial intelligence be transparent to the ordinary consumer? How do you imagine it?

Ethics 64

Ethics Guidelines Comparison Creativity 64

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. So, as comms professionals what does this mean for us?

Trends 59

Trends How To Retail Google 59

Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Sherry Turkle( @STurkle ), Professor of Social Science and Technologies at MIT, gave a captivating keynote speech on the effect of technology on conversations, interactions and empathy.

B2B 120

B2B Marketing Content Marketing Technology 120

5W PR

OCTOBER 18, 2018

It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!) Now how does the advertising industry capitalize on this new TV format?

Advertising 89

Advertising Advertising B2B Creativity 89

Cision

MARCH 1, 2016

Greg Mondshein, senior vice president of Hotwire PR, says understanding your brand’s differentiators and how you provide value is key to a successful marketing strategy. In this interview, he discusses the pervasiveness of technology in PR, the necessity of collaboration with others and how to best communicate with customers.

Technology 120

Technology Industry Storytelling Strategy 120

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions. Learn more: Public Relations vs Marketing Subscribe and get a free ebook on how to get better PR ideas.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. 88 percent value creativity and craft in content creation. How to Drive Your Content Marketing Priorities.

Strategy 67

Strategy How To B2C Content Marketing 67